Giveaways

Promoting with Charitable Events - video

Cindy Jones — Fri, 02 Jun 2017 10:24:14 GMT

Current Revision posted to Giveaways by Cindy Jones on 6/2/2017 10:24:14 AM

Author Cindy Jones shares some tips about partnering with charitable events to promote both your book and a worthy cause.

www.authorlearningcenter.com/.../CindyJonesPromotingwithCharitableEvent.mp4

Tags: fiction, Nonfiction, Subscriber, video

Promoting with Charitable Events - podcast

Cindy Jones — Fri, 02 Jun 2017 10:23:33 GMT

Current Revision posted to Giveaways by Cindy Jones on 6/2/2017 10:23:33 AM

Author Cindy Jones shares some tips about partnering with charitable events to promote both your book and a worthy cause.

www.authorlearningcenter.com/.../PCCindyJonesPromotingwithCharitableEvent.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

Free Content Does Not Cannibalize Sales - podcast

Patrick Schwerdtfeger — Fri, 10 Mar 2017 15:22:31 GMT

Current Revision posted to Giveaways by Patrick Schwerdtfeger on 3/10/2017 3:22:31 PM

There's a lot of debate about giveaways as a beneficial book promotion strategy. Many authors have asked the question: will a giveaway hurt my book sales? Author and keynote speaker Patrick Schwerdtfeger tells us that it is possible to give away free content without sacrificing sales of other products. He shares great examples of how he gave away significant amounts of content from his book without costing him a book sale. For example, he summarized his book into tips and shared them for free on Twitter. He also created a video for each chapter of his book and distributed the video on YouTube. Also, he made some of the chapters from his book available online as articles. So why would he give away his book content for free? He says that it allows people to sample his work and see the value in it, driving them to buy the book. Listen to his take on giving away content from your book as a promotional strategy, and see what you think.

www.authorlearningcenter.com/.../PatrickSchwerdtfegerFreeContentDoesNotCannibalizeSales.mp3

Tags: fiction, Nonfiction, podcast

Free Content Does Not Cannibalize Sales - video

Patrick Schwerdtfeger — Fri, 10 Mar 2017 15:22:22 GMT

Current Revision posted to Giveaways by Patrick Schwerdtfeger on 3/10/2017 3:22:22 PM

www.authorlearningcenter.com/.../PatrickSchwerdtfegerFreeContentDoesNotCannibalizeSales.mp4

Tags: fiction, Nonfiction, video

How You Should Give Your Book Away - article

Michael Esser — Sat, 04 Mar 2017 09:11:50 GMT

Current Revision posted to Giveaways by Michael Esser on 3/4/2017 9:11:50 AM

One of the most successful business models in the world includes the practice of giving something away. This act of generosity allows people to relax and they may feel compelled to reciprocate the gesture. This model works great when promoting your work.

This article looks at great ways to leverage free copies of your books into new reviews, press coverage, social media popularity and more.

Give it away to reviewers.

Getting your book reviewed by multiple critics is an important step in promoting it.

Reviews tell those new readers whether they should give your books a chance. Giving the book away can leverage more media opportunities. Sending advanced reading copies of your work to reviewers is very helpful.

Time and money are two things everyone seems to be running short of these days. Getting a popular reviewer to both spend time and money on your first book can be a difficult process. (Not to mention being against the industry norm.)

A great way to help this process is to create an e-book. They are easy to give away, instantly deliverable, and free. Websites like Smashwords.com allow you to create coupons that you can email to any critic who agrees to write a review.

Give it to the local press.

For the same reasons you'd want to give a copy of your book to a critic, you'll want to include a copy for the local press. These smaller papers often have space to fill and a soft spot for the “local” theme.

Write up a press release and send it to a couple of your local media outlets. Get free business cards at VistaPrint.com, and deliver a copy of your book to their local office. You'd be surprised how effective face time can be.

Give it to your loyal online fans, followers, and readers.

Show the world and your readers how much you value them by giving away both print and e-versions of your book through an online contest. This will not only create buzz for your book but get people excited about reading it.

Some people might not want to wait for the results of a contest and just purchase their own copy because of the hype. Plus, after you choose a winner you can leverage the results on all you social media outlets like Twitter and Facebook.

Don't forget to give a copy or two to your local library.

Libraries in larger cities have submission guidelines for accepting new books. Sometimes that process is simplified when the book is a donation. Your focus should be on holding an attention-getting event at one of the libraries. The requests for the book will handle themselves. They'll ask you for it!

Generosity fosters reciprocity, so get out there and give.

Tags: article, fiction, Nonfiction

Serving the Community - podcast

Maura Thomas — Sat, 04 Mar 2017 08:35:33 GMT

Current Revision posted to Giveaways by Maura Thomas on 3/4/2017 8:35:33 AM

We create time for what is important to us, says author and productivity expert Maura Thomas, of RegainYourTime.com, who shares strategies on how to give back to the community in a more fulfilling way. For example, it is easier to skim a percentage off of each check to give to charity instead of finding a lump sum at the end of the year. Making a commitment public, too, holds one accountable. For authors, consider donating time for speaking engagements or books to the library.

www.authorlearningcenter.com/.../MauraThomasServingintheCommunity.mp3

Tags: All, podcast

Serving the Community - video

Maura Thomas — Sat, 04 Mar 2017 08:35:24 GMT

Current Revision posted to Giveaways by Maura Thomas on 3/4/2017 8:35:24 AM

www.authorlearningcenter.com/.../MauraThomasServingintheCommunity.mp4

Tags: fiction, Nonfiction, video

Serving the Community - podcast

Maura Thomas — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Maura Thomas on 1/9/2017 12:00:00 AM

www.authorlearningcenter.com/.../MauraThomasServingintheCommunity.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

Monetizing Trust - podcast

Patrick Schwerdtfeger — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Patrick Schwerdtfeger on 1/9/2017 12:00:00 AM

Author and key note speaker Patrick Schwerdtfeger shares how he creates sales by building relationships and trust with his audience. He does this by offering 3 layers of content at varying price points. This is a clear, straight forward look at how internet marketing works and how authors can leverage this powerful approach to build audience and sales.

www.authorlearningcenter.com/.../PatrickSchwerdtfegerMonetizingTrust.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

Monetizing Trust - video

Patrick Schwerdtfeger — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Patrick Schwerdtfeger on 1/9/2017 12:00:00 AM

www.authorlearningcenter.com/.../PatrickSchwerdtfegerMonetizingTrust.mp4

Tags: fiction, Nonfiction, Subscriber, video

How to Approach Writing Sponsors - podcast

Seth Godin — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Seth Godin on 1/9/2017 12:00:00 AM

How can you give your books away and still make money? Listen in as Seth Godin, Bestselling author, blogger, and publishing visionary, explains the concept of marginal costs and how you can profit from paid sponsorships.

www.authorlearningcenter.com/.../SethGodinHowtoApproachWritingSponsors.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

How to Approach Writing Sponsors - video

Seth Godin — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Seth Godin on 1/9/2017 12:00:00 AM

www.authorlearningcenter.com/.../SethGodinHowtoApproachWritingSponsors.mp4

Tags: fiction, Nonfiction, Subscriber, video

Giving Your Book Away - podcast

Daylle Deanna Schwartz — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Giveaways by Daylle Deanna Schwartz on 1/9/2017 12:00:00 AM

Author Daylle Deanna Schwartz tells us about her start as an author and why she chose to give away her thirteenth book rather than selling it, even though she had a book deal offer. It is a great example of writing with a cause and making a difference as an author.

www.authorlearningcenter.com/.../DaylleDeannaSchwartzGivingYourBookAway.mp3

Tags: fiction, Nonfiction, Subscriber, podcast