Grassroots Marketing

Unwrap Success: Holiday Marketing Strategies for Authors

Stephanie Feger — Thu, 05 Sep 2024 13:24:36 GMT

Current Revision posted to Grassroots Marketing by Stephanie Feger on 9/5/2024 1:24:36 PM

‘Tis the season to make your book shine and stand out in the holiday marketing frenzy!

Looking to spread some literary holiday cheer and boost book sales during the festive season in the coming months? Join Stephanie Feger, chief strategist of the emPower PR Group, for an engaging and informative workshop designed to equip authors with creative and effective holiday marketing ideas to help them stick out amongst the tinsel and glitter and reach readers during the season of gift giving.

During this workshop, Stephanie helps attendees:

• Unleash the holiday magic by embracing the marketing season and leverage the festivities as your book’s marketing boost. Infuse the holiday spirit into your book’s narrative and explore the art of a holiday brand makeover through creating eye-catching designs to ensure your book and its message resonate with your audience this season.
• Draft marketing content that connects with the season and aligns with purchasing behaviors. Identifying holiday-themed content and promotions will generate excitement for your book and encourage organic, word-of-mouth marketing efforts.
• Create memories their readers won’t want to miss. The holiday season is one built on memories, and through value-add opportunities, bundles and more, you can offer current and/or potential readers a unique memory they will cherish.

If you’re looking to boost book sales during the holiday season, enhance your marketing skills with a festive twist and uncover effective holiday marketing strategies to put to work in the upcoming months, don’t miss this workshop.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Holiday-Marketing-Workbook_5F00_ALC-Handout.pdf

www.authorlearningcenter.com/.../UnwrapSuccessHolidayMarketingStrategiesforAuthors.mp4
About the Presenter:
Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of two books herself, Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Unwrap Success: Holiday Marketing Strategies for Authors

Author Learning Center — Thu, 05 Sep 2024 13:20:36 GMT

Revision 1 posted to Grassroots Marketing by Author Learning Center on 9/5/2024 1:20:36 PM

• Unleash the holiday magic by embracing the marketing season and leverage the festivities as your book’s marketing boost. Infuse the holiday spirit into your book’s narrative and explore the art of a holiday brand makeover through creating eye-catching designs to ensure your book and its message resonate with your audience this season.
•  Draft marketing content that connects with the season and aligns with purchasing behaviors. Identifying holiday-themed content and promotions will generate excitement for your book and encourage organic, word-of-mouth marketing efforts.
•  Create memories their readers won’t want to miss. The holiday season is one built on memories, and through value-add opportunities, bundles and more, you can offer current and/or potential readers a unique memory they will cherish.
•  If you’re looking to boost book sales during the holiday season, enhance your marketing skills with a festive twist and uncover effective holiday marketing strategies to put to work in the upcoming months, don’t miss this workshop.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Holiday-Marketing-Workbook_5F00_ALC-Handout.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Three Tips to Help Authors Self-Promote Without Alienating Their Audience - podcast

Faith McKinney — Fri, 30 Nov 2018 15:31:59 GMT

Current Revision posted to Grassroots Marketing by Faith McKinney on 11/30/2018 3:31:59 PM

Self-promotion is often perceived as a negative tactic in marketing. While over-promoting oneself can alienate your book audience or others in the industry, there are several promotional tools that can be very effective when trying to build awareness for yourself and your books. Media coach and author Faith McKinney advises authors to utilize these three things in their self-promotion: 1) Word of mouth; 2) Proper networking when attending events; 3) Support for industry initiatives.

www.authorlearningcenter.com/.../Three-Tips-to-Help-Authors-Self_2D00_Promote-Without-Alienating-Their-Audience.mp3

Tags: fiction, Nonfiction, podcast

Three Tips to Help Authors Self-Promote Without Alienating Their Audience - video

Faith McKinney — Fri, 30 Nov 2018 15:31:33 GMT

Current Revision posted to Grassroots Marketing by Faith McKinney on 11/30/2018 3:31:33 PM

www.authorlearningcenter.com/.../Three-Tips-to-Help-Authors-Self_2D00_Promote-Without-Alienating-Their-Audience.mp4

Tags: fiction, Nonfiction, video

The Necessity of Self-Promotion and How Publishers Can Help Authors - podcast

Edmund Wee — Thu, 15 Feb 2018 20:37:42 GMT

Current Revision posted to Grassroots Marketing by Edmund Wee on 2/15/2018 8:37:42 PM

Epigram Books founder Edmund Wee believes that all authors should drive their book promotion efforts and be their own publicist. It's the authors that the readers want to meet and get to know, not the publishers. Wee recommends that authors have an impactful website and strong social media presence to engage with readers. He also advises authors to be shameless with their self-promotion, as this can go a long way in creating awareness for your work. Publishers can help authors with certain aspects of book promotion, Wee says, such as connections with the media and bookstores, but at the end of the day the author needs to take ownership of these efforts.

www.authorlearningcenter.com/.../The-Necessity-of-Self_2D00_Promotion-and-How-Publishers-Can-Help-Authors.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

The Necessity of Self-Promotion and How Publishers Can Help Authors - video

Edmund Wee — Thu, 15 Feb 2018 20:37:37 GMT

Current Revision posted to Grassroots Marketing by Edmund Wee on 2/15/2018 8:37:37 PM

www.authorlearningcenter.com/.../The-Necessity-of-Self_2D00_Promotion-and-How-Publishers-Can-Help-Authors.mp4

Tags: fiction, Nonfiction, Subscriber, video

5 Grassroots Tactics to Generate Book Publicity and Drive Sales - recorded webinar

Jay Ehret and Missy Balusek — Tue, 02 Jan 2018 10:59:25 GMT

Current Revision posted to Grassroots Marketing by Jay Ehret and Missy Balusek on 1/2/2018 10:59:25 AM

Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. Author Missy Balusek and marketing professional, Jay Ehret, show that it is possible to find success on your own. In this webinar, they share the strategies used to create a successful publicity campaign from the ground up, without a professional publicist.

www.authorlearningcenter.com/.../WEB-_2D00_-Missy-Balusek-_2600_-Jay-Ehret-_2D00_-5-Grassroots-Tactics-to-Generate-Publicity-and-Drive-Sales.mp4

Tags: fiction, Nonfiction, Recorded Webinar

Unique and Proven Marketing Tools For Promoting a Book - podcast

Nicole Baker — Tue, 03 Oct 2017 14:32:23 GMT

Current Revision posted to Grassroots Marketing by Nicole Baker on 10/3/2017 2:32:23 PM

The marketplace for books is crowded and competitive, leaving many new authors wondering how they can stand out when promoting a book. Marketing and communications consultant Nicole Baker says that one of the keys to getting noticed is to execute unique PR or marketing initiatives that get people talking. Military thriller author Brad Thor utilizes pictures of his fans reading his books in unique locations. Political fiction author Steve Piacente has a map on his website that shows where his fans are located. Business nonfiction author Cathy Fyock wears an "Ask Me About My Book!" pin when out in public. Other cost-effective initiatives that Baker recommends include contests or giveaways that engage your followers. and leaving your book in a local coffee shop or retailer with a note and way to contact you. It's important to recognize that you don't have to have a large marketing budget to create awareness and excitement for your work.

www.authorlearningcenter.com/.../Unique-and-Proven-Marketing-Tools-For-Promoting-a-Book.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

Unique and Proven Marketing Tools For Promoting a Book - video

Nicole Baker — Tue, 03 Oct 2017 10:32:20 GMT

Current Revision posted to Grassroots Marketing by Nicole Baker on 10/3/2017 10:32:20 AM

www.authorlearningcenter.com/.../Unique-and-Proven-Marketing-Tools-For-Promoting-a-Book.mp4

Tags: fiction, Nonfiction, Subscriber, video

Three Tips to Help Authors Self-Promote Without Alienating Their Audience - podcast

Faith McKinney — Mon, 31 Jul 2017 14:19:35 GMT

Revision 1 posted to Grassroots Marketing by Faith McKinney on 7/31/2017 2:19:35 PM

www.authorlearningcenter.com/.../Three-Tips-to-Help-Authors-Self_2D00_Promote-Without-Alienating-Their-Audience.mp3

Tags: fiction, Nonfiction, podcast

Three Tips to Help Authors Self-Promote Without Alienating Their Audience - video

Faith McKinney — Mon, 31 Jul 2017 14:19:32 GMT

Revision 1 posted to Grassroots Marketing by Faith McKinney on 7/31/2017 2:19:32 PM

www.authorlearningcenter.com/.../Three-Tips-to-Help-Authors-Self_2D00_Promote-Without-Alienating-Their-Audience.mp4

Tags: fiction, Nonfiction, video

The 5 C's of "Schmingling" and How They Can Benefit Authors - video

Faith McKinney — Mon, 31 Jul 2017 13:58:03 GMT

Current Revision posted to Grassroots Marketing by Faith McKinney on 7/31/2017 1:58:03 PM

Faith McKinney, media coach and author of Schmingling: The Art of Being Well Connected Through Blatant Self Promotion, reviews the five C's of "schmingling" and how these networking skills can be beneficial to authors. Derived from a combination of the words schmoozing and mingling, "schmingling" is McKinney's recommended approach to self-promotion. The five C's include creativity, confidence, credibility, consistency and connection. By integrating these elements into a book marketing campaign authors can continue to effectively build their book audience as well as industry relationships.

www.authorlearningcenter.com/.../The-5-Cs-of-Schmingling-and-How-They-Can-Benefit-Authors.mp4

Tags: fiction, Nonfiction, video

The 5 C's of "Schmingling" and How They Can Benefit Authors - podcast

Faith McKinney — Mon, 31 Jul 2017 13:58:02 GMT

Current Revision posted to Grassroots Marketing by Faith McKinney on 7/31/2017 1:58:02 PM

www.authorlearningcenter.com/.../The-5-Cs-of-Schmingling-and-How-They-Can-Benefit-Authors.mp3

Tags: fiction, Nonfiction, podcast

5 Grassroots Tactics to Generate Book Publicity and Drive Sales - podcast

Jay Ehret and Missy Balusek — Mon, 27 Mar 2017 10:54:15 GMT

Current Revision posted to Grassroots Marketing by Jay Ehret and Missy Balusek on 3/27/2017 10:54:15 AM

www.authorlearningcenter.com/.../WEBMissyBalusekJayEhret5GrassrootsTacticstoGeneratePublicityandDriveSales.mp3

Tags: fiction, Nonfiction, podcast

5 Grassroots Tactics to Generate Book Publicity and Drive Sales - recorded webinar

Jay Ehret and Missy Balusek — Mon, 27 Mar 2017 10:54:05 GMT

Revision 2 posted to Grassroots Marketing by Jay Ehret and Missy Balusek on 3/27/2017 10:54:05 AM

Tags: fiction, Nonfiction, Recorded Webinar

5 Grassroots Tactics to Generate Book Publicity and Drive Sales - recorded webinar

Jay Ehret and Missy Balusek — Mon, 09 Jan 2017 00:00:00 GMT

Revision 1 posted to Grassroots Marketing by Jay Ehret and Missy Balusek on 1/9/2017 12:00:00 AM
Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. While creating publicity for your book can feel like an impossible task, it is possible to find success on your own. In this webinar author Missy Balusek and marketing professional, Jay Ehret, share the strategies they used to create a successful publicity campaign from the ground up, without a professional publicist. You'll be inspired and will walk away with tactics you can use to generate your own publicity.

Tags: fiction, Nonfiction, Recorded Webinar

Marketing by Word of Mouth - podcast

Gina Otto — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Grassroots Marketing by Gina Otto on 1/9/2017 12:00:00 AM

Can you market your book without a national campaign? Gina Otto, author of the children's book, "Cassandra's Angel" did just that! Having a good team around can make this journey a much easier road.

www.authorlearningcenter.com/.../PCGinaOttoMarketingbyWordofMouth.mp3

Tags: fiction, Nonfiction, Subscriber, podcast

Marketing by Word of Mouth - video

Gina Otto — Mon, 09 Jan 2017 00:00:00 GMT

Current Revision posted to Grassroots Marketing by Gina Otto on 1/9/2017 12:00:00 AM

Can you market your book without a national campaign? Gina Otto, author of the children's book, "Cassandra's Angel" did just that! Having a good team around can make this journey a much easier road.

www.authorlearningcenter.com/.../GinaOttoMarketingbyWordofMouth.mp4

Tags: fiction, Nonfiction, Subscriber, video

5 Grassroots Tactics to Generate Book Publicity and Drive Sales - podcast

Jay Ehret and Missy Balusek — Mon, 09 Jan 2017 00:00:00 GMT

Revision 1 posted to Grassroots Marketing by Jay Ehret and Missy Balusek on 1/9/2017 12:00:00 AM

Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. While creating publicity for your book can feel like an impossible task, it is possible to find success on your own. In this webinar author Missy Balusek and marketing professional, Jay Ehret, share the strategies they used to create a successful publicity campaign from the ground up, without a professional publicist. You'll be inspired and will walk away with tactics you can use to generate your own publicity.

www.authorlearningcenter.com/.../WEBMissyBalusekJayEhret5GrassrootsTacticstoGeneratePublicityandDriveSales.mp3

Tags: fiction, Nonfiction, podcast

Grassroots Marketing

Former Member — Sat, 12 Nov 2016 00:46:04 GMT

Current Revision posted to Grassroots Marketing by Former Member on 11/12/2016 12:46:04 AM