The Value of Newsletters and Email Marketing for Authors

A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should be a priority for writers and is essentially the foundation of an author’s platform. In this webinar, author and publisher L.E. Perez reviews the basics of starting and growing an email list that will engage readers long-term. Authors learn: • How...