https://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-listen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-listFri, 15 Mar 2024 17:50:05 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c9d62748-ef84-44b1-b6c7-f6f4f5ab2ad1Caren Wolfehttps://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-list#commentsCurrent Revision posted to Mailing Lists by Caren Wolfe on 3/15/2024 5:50:05 PM<br /> <p><br />Email marketing continues to be one of the best ways for authors to&nbsp;grow their&nbsp;readership. Building an email list can take time and effort and per Caren Wolfe, Vice President of Marketing with W Publishing Group, one of the best ways to get potential readers to sign up to your email list is to offer what&#39;s called a &quot;lead magnet&quot;. By definition, a lead magnet is a free item or service that is given away for the purpose of gathering contact details. For authors, Wolfe says this incentive can be a lesson from your book, a short story, or other offering that addresses your target readers&#39; felt needs. Your lead magnet needs to be enticing enough to get someone to opt-in to your list and agree to receive emails on a regular basis from you. Wolfe encourages authors to promote their email list sign-ups on social media, Google, and their websites. </p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-54/TheImportanceofaLeadMagnetinBuildinganEmailNewsletterMailingList.mp4">www.authorlearningcenter.com/.../TheImportanceofaLeadMagnetinBuildinganEmailNewsletterMailingList.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-list/revision/2Fri, 15 Mar 2024 16:23:47 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c9d62748-ef84-44b1-b6c7-f6f4f5ab2ad1Caren Wolfehttps://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-list#commentsRevision 2 posted to Mailing Lists by Caren Wolfe on 3/15/2024 4:23:47 PM<br /> <p><br />W Publishing Group VP of Marketing Caren Wolfe explains what a lead magnet is, and why authors should have one for building their email newsletter mailing list.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-54/TheImportanceofaLeadMagnetinBuildinganEmailNewsletterMailingList.mp4">www.authorlearningcenter.com/.../TheImportanceofaLeadMagnetinBuildinganEmailNewsletterMailingList.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-list/revision/1Fri, 15 Mar 2024 15:30:36 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c9d62748-ef84-44b1-b6c7-f6f4f5ab2ad1Caren Wolfehttps://www.authorlearningcenter.com/marketing/self-promotion/w/mailing-lists/8368/the-importance-of-a-lead-magnet-in-building-an-email-newsletter-mailing-list#commentsRevision 1 posted to Mailing Lists by Caren Wolfe on 3/15/2024 3:30:36 PM<br /> <p><br />W Publishing Group VP of Marketing Caren Wolfe explains what a lead magnet is, and why authors should have one for building their email newsletter mailing list.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div>