https://www.authorlearningcenter.com/marketing/social-media/w/facebook/6267/how-to-effectively-manage-facebook-as-an-author---videoen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/social-media/w/facebook/6267/how-to-effectively-manage-facebook-as-an-author---videoMon, 12 Jun 2017 13:39:55 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:956bc701-d3fb-4131-8b07-487757f74f71Stephen Heitzhttps://www.authorlearningcenter.com/marketing/social-media/w/facebook/6267/how-to-effectively-manage-facebook-as-an-author---video#commentsCurrent Revision posted to Facebook by Stephen Heitz on 6/12/2017 1:39:55 PM<br /> <div class="asl-wikipage-summary"> <p>Lavidge&#39;s Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an individual book, they can set up an author or brand page that encompasses all of their work, or, they can utilize their personal profile page as the foundation for their brand or work. A page that is specific to a book or author brand will likely get less reach over time and may require some marketing dollars to grow the audience. Heitz advises that it&#39;s most efficient for authors to use their personal profile to build a social presence, as long as they have a good understanding of how to create groups and manage their privacy settings. Creating groups allows the posts or content to be customized for each audience.</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-56/How-to-Effectively-Manage-Facebook-as-an-Author.mp4">www.authorlearningcenter.com/.../How-to-Effectively-Manage-Facebook-as-an-Author.mp4</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>