Social Media & Book Marketing - article

Author Learning Center — Tue, 30 May 2017 10:55:59 GMT

Current Revision posted to General by Author Learning Center on 5/30/2017 10:55:59 AM

A powerful social media campaign is not about begging people to read your book. To begin your campaign, consider where your readers and contacts gather. Are they all on Twitter? Facebook? Blogs? This will help you focus on reaching as many people as possible. Determining your major network cluster will help you choose where to spearhead your efforts. After you identify your spearhead network, it's time to choose two secondary networks to support the most important one.

"Your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this."

Next you'll want to create a plan to reach out to your network. What should you include in this plan? Excellent content for starters. Don’t just throw anything out there. You’re a writer after all. Create thoughtful content to ignite the interest of your readers. You will turn off potential book buyers with the obvious pitch, “Buy my book!” Your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this.

You have a primary network so now it's time to get new readers. Cross pollinate your networks. If most of your network is on Twitter, consider guest blogging. Write blog posts that will appeal to your followers. Direct your Twitter followers to your guest blog posts. Getting people to invest their time in your thoughts will hopefully lead them to invest money in your book. If you don’t provide meaningful content for free, you are less likely to get new readers.

"Don’t use posting services for your campaign. People don’t want to hear from robots."

How do you create engaging content? First, never be negative. Next, be sure to communicate your community involvement to your readers. Support causes that you believe in. This will communicate how much you care about your community. Don’t use posting services for your campaign. People don’t want to hear from robots. They want to connect with real live authors. Finally, don’t forget to pepper in some humor. Everyone likes a good laugh.

Take these ideas to heart and start brainstorming. It’s never too early to start planning your social media campaign. A demanding journey is ahead of you but following this advice will point you down the path to success.

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Author Learning Center — Tue, 30 May 2017 10:54:47 GMT

Revision 6 posted to General by Author Learning Center on 5/30/2017 10:54:47 AM

"Your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this."

"Don’t use posting services for your campaign. People don’t want to hear from robots."

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Author Learning Center — Tue, 30 May 2017 10:54:15 GMT

Revision 5 posted to General by Author Learning Center on 5/30/2017 10:54:15 AM

"Your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this."

"Don’t use posting services for your campaign. People don’t want to hear from robots."

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Author Learning Center — Tue, 30 May 2017 10:53:14 GMT

Revision 4 posted to General by Author Learning Center on 5/30/2017 10:53:14 AM

"Your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this."

"Don’t use posting services for your campaign. People don’t want to hear from robots."

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Author Learning Center — Thu, 25 May 2017 11:12:31 GMT

Revision 3 posted to General by Author Learning Center on 5/25/2017 11:12:31 AM

Now make a plan to reach out to your to network. What should you include in this plan? One thing you should be excellent content. Don’t just throw anything out there. You’re a writer. Create thoughtful content to ignite your network. You will turn off potential book buyers with the obvious pitch, “Buy my book!” Most likely your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this.

Next up, some nuts and bolts. Your campaign should start about six months before the publication of your book. You need to track your success. If you keep stats, you will be able to determine what posts are being most effective and what isn’t working at all. The more people who are a lead to your book the better. As you dole out content to interest readers -- this can include photos, videos, opinion articles, special interest articles, contests and more – you need to be consistent. If you plan to post three times a week, don’t fall back to once a month.
You have a primary network. How do you get others involved? Cross pollinate your networks. If most of your network is on Twitter. Consider guest blogging. Take to time to apply to blogs that will appeal to your followers. Direct your Twitterers to your guest blog posts. Getting people to invest their time in your thoughts will hopefully lead them to invest money in your book. If you don’t provide meaningful content for free, you are not likely to get anyone to buy your book. You must whet your readers’ appetite.

How do you create engaging content? First, never be negative. This is not a place to grouse. Next, be sure to communicate to your readers your community involvement. Support causes that are in the core of everything you do. This will communicate to your prospective readers that you care about your community. Don’t use posting services for this campaign. People don’t want to hear from robots. They want to connect with real live authors. Finally don’t forget to slide in some humor. Everyone likes a good laugh, so don’t be too serious.

Take these ideas to heart and begin planning. It’s never too early to begin planning your social media campaign. A demanding journey is ahead of you and following this advice will insure it is a successful one.

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Author Learning Center — Fri, 30 Dec 2016 01:29:43 GMT

Revision 2 posted to General by Author Learning Center on 12/30/2016 1:29:43 AM

A powerful social media campaign is not about begging people to read your awesome book. To begin your campaign, consider where your readers and contacts tend to cluster. Are they all Twitterers? Facebookers? Bloggers? This will help you focus. You want to reach as many people as possible. Determining your major network cluster will help you choose where to spearhead your efforts. After you identify your spearhead network, choose two secondary networks to support the most important one.
Now make a plan to reach out to your to network. What should you include in this plan? One thing you should be excellent content. Don’t just throw anything out there. You’re a writer. Create thoughtful content to ignite your network. You will turn off potential book buyers with the obvious pitch, “Buy my book!” Most likely your network is interested in being a part of your journey, being caught up in the excitement of your book, and to be dazzled by glimpses of a book you’ve poured your heart and soul into. Focus on this.
Next up, some nuts and bolts. Your campaign should start about six months before the publication of your book. You need to track your success. If you keep stats, you will be able to determine what posts are being most effective and what isn’t working at all. The more people who are a lead to your book the better. As you dole out content to interest readers -- this can include photos, videos, opinion articles, special interest articles, contests and more – you need to be consistent. If you plan to post three times a week, don’t fall back to once a month.
You have a primary network. How do you get others involved? Cross pollinate your networks. If most of your network is on Twitter. Consider guest blogging. Take to time to apply to blogs that will appeal to your followers. Direct your Twitterers to your guest blog posts. Getting people to invest their time in your thoughts will hopefully lead them to invest money in your book. If you don’t provide meaningful content for free, you are not likely to get anyone to buy your book. You must whet your readers’ appetite.
How do you create engaging content? First, never be negative. This is not a place to grouse. Next, be sure to communicate to your readers your community involvement. Support causes that are in the core of everything you do. This will communicate to your prospective readers that you care about your community. Don’t use posting services for this campaign. People don’t want to hear from robots. They want to connect with real live authors. Finally don’t forget to slide in some humor. Everyone likes a good laugh, so don’t be too serious.
Take these ideas to heart and begin planning. It’s never too early to begin planning your social media campaign. A demanding journey is ahead of you and following this advice will insure it is a successful one.

Tags: article, fiction, Nonfiction

Social Media & Book Marketing - Article

Molly Blaisdell — Wed, 14 Dec 2016 00:00:00 GMT

Revision 1 posted to General by Molly Blaisdell on 12/14/2016 12:00:00 AM

Tags: article, fiction, Nonfiction