Content Development for Social Media Strategy

Beth Kallman Werner — Thu, 17 Apr 2025 12:31:41 GMT

Current Revision posted to General by Beth Kallman Werner on 4/17/2025 12:31:41 PM

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that is consistent, professional, and authentic. This requires careful planning and thoughtful strategies.

In this session, book marketing advisor Beth Kallman Werner of Author Connections shares best practices for multi-media content development and answers these important questions:

1. What is content development and how can it help you with book marketing?
2. Why does social media strategy matter?
3. What kinds of content should you create and look for to best represent your book(s)?
4. What are best sources of content to support and complement original material?
5. What are realistic goals to set for social media efforts and activity?

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Content-Development_5F00_Werner.pdf

www.authorlearningcenter.com/.../ContentDevelopmentforSocialMediaStrategy.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Content Development for Social Media Strategy

Beth Kallman Werner — Thu, 01 Dec 2022 19:32:00 GMT

Revision 3 posted to General by Beth Kallman Werner on 12/1/2022 7:32:00 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Content-Development_5F00_Werner.pdf

www.authorlearningcenter.com/.../ContentDevelopmentforSocialMediaStrategy.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, and nonprofit organizations. AC is devoted to editing and marketing excellent books for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2023.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Content Development for Social Media Strategy

Author Learning Center — Thu, 01 Dec 2022 19:23:35 GMT

Revision 2 posted to General by Author Learning Center on 12/1/2022 7:23:35 PM

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that is consistent, professional, and authentic. This requires careful planning and thoughtful strategies.

In this session, book marketing advisor Beth Kallman Werner of Author Connections will share best practices for multi-media content development and answer these important questions:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Content-Development_5F00_Werner.pdf

www.authorlearningcenter.com/.../ContentDevelopmentforSocialMediaStrategy.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Content Development for Social Media Strategy

Author Learning Center — Thu, 01 Dec 2022 19:18:04 GMT

Revision 1 posted to General by Author Learning Center on 12/1/2022 7:18:04 PM

One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that is consistent, professional, and authentic. This requires careful planning and thoughtful strategies.

In this session, book marketing advisor Beth Kallman Werner of Author Connections will share best practices for multi-media content development and answer these important questions:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Content-Development_5F00_Werner.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar