How Instagram is Changing Social Media Marketing for Authors

You've heard the saying, "A picture paints a thousand words," meaning a complex idea can be conveyed with just a single image. This expression is very relevant in today's world, where consumers have become more visual and forms of communication such as texting and social media have limited the amount of content that can be shared with each correspondence. These trends have led to the growing popularity of social platforms that are mostly visual, such as Instagram. In her public relations and marketing role with Penguin Books Singapore, Carynn Tey is responsible for planning book marketing campaigns and managing the company's social media content. She believes platforms like Instagram have changed the way people are uploading and consuming content. It's no longer about just sharing good information, Tey says, it's about getting people's attention visually, making them want to know more. This means putting more focus on aesthetics and design before posting any visuals.

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