The Missing Link to Author Marketing: Uncover How to Leverage LinkedIn to Amplify Reach and Increase Sales

Stephanie Feger — Fri, 01 Sep 2023 19:51:38 GMT

Current Revision posted to LinkedIn by Stephanie Feger on 9/1/2023 7:51:38 PM

Stephanie Feger, owner and chief strategist of the emPower PR Group, believes that there are only two non-negotiables in the world of book marketing: have an author website and have a meaningful presence on LinkedIn. LinkedIn can be a valuable platform for authors as it provides a professional network where they can connect with potential readers, publishers, agents and other industry professionals.

During this interactive workshop, learn how to optimize your LinkedIn profile and presence to showcase your writing and expertise, connect with like-minded individuals and effectively promote your book, your message and your business. Whether you're a seasoned author or just starting out, this workshop will give you the tools and strategies you need to succeed on this powerful platform. In this session, you will:

• Explore why LinkedIn is a powerful social media platform for every author to be on, engage with and leverage.
• Learn how to optimize your profile and infrastructure to get seen and searched.
• Uncover how to engage on the platform effectively to connect with the right people in meaningful ways.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../LinkedIn-for-Authors.pdf
www.authorlearningcenter.com/.../UncoverHowtoLeverageLinkedIntoAmplifyReachandIncreaseSales.mp4

About the Presenter:
Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, "Make Your Author emPact"—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Missing Link to Author Marketing: Uncover How to Leverage LinkedIn to Amplify Reach and Increase Sales

Aleatha Romig — Fri, 01 Sep 2023 19:50:51 GMT

Revision 1 posted to LinkedIn by Aleatha Romig on 9/1/2023 7:50:51 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Social Media: More About LinkedIn - article

Michael Esser — Sat, 04 Mar 2017 09:18:00 GMT

Current Revision posted to LinkedIn by Michael Esser on 3/4/2017 9:18:00 AM

How does a social media network help in marketing a book?

If you become part of the LinkedIn community, you will have access to a variety of useful tools that can help you market your books. In addition to making your complete profile available to millions, LinkedIn lets you showcase your experience and viewpoints.

First, LinkedIn enables searches by keyword for any one of their thousands of groups that include people like you, people you'd like to know, and people you need to know. The great benefit to joining their groups is access to the groups’ members. Once part of a group, you will be able to communicate with its other members. In a sense, these members will become your captive audience. But they should perceive you quite differently from a salesman or an outsider. Instead, you share something in common with them: the group and its interests.

In addition, LinkedIn provides a given group the opportunity both to ask questions and to post answers to questions from the group. So not only will you have access to a pool of information, but communications within a group will serve to start the process of building your credibility within it.

Moreover, LinkedIn gives you have the ability to “post” any of your upcoming events. You will have the opportunity to “pin up” an invitation to an event, and also be able to send out “virtual notifications” to the groups you are part of. Events you might want to announce include book signings, sales, and anything else you can dream up to bring the local members of your groups to bond-building, face-to-face meetings.

Finally, show your commitment to the writing profession in your professional persona. Post some of your favorite books on your LinkedIn profile, either titles of books you are reading or one you have read. Someone “new” to you will appreciate such information. It will enhance your human side, as well as display your tastes. In addition, you can post notes about your travels and experiences to reflect aspects of your personality. Such touches are not tantamount to dragging out a slide projector and inflicting the family photos on a captive audience, but they will express something about you to your potential readers and allow others to gauge how they relate to you on a variety of different levels.

All these LinkedIn avenues can help promote you, the author, and your work.

Tags: article, fiction, Nonfiction

Social Media: LinkedIn 101 - article

Michael Esser — Sat, 04 Mar 2017 09:17:51 GMT

Current Revision posted to LinkedIn by Michael Esser on 3/4/2017 9:17:51 AM

In today’s market, to be successful, you will want to network by taking advantage of the latest technology.

The world’s largest professional networking service is called LinkedIn, a service that boasts over 120 million international members. LinkedIn is best known for connecting trusted professional contacts with one another. It helps them exchange ideas, information and opportunities with other networking professionals.

So why should an author consider using LinkedIn?

One very good reason is that LinkedIn profile pages have the uncanny ability to rise to the top of Google search results. So you can really control that ever-so-precious first impression.

In addition, if you’re looking for freelance work or some other sort of career opportunity, connections made through LinkedIn can serve as introductions to new clients. You can use LinkedIn to enhance your professional reputation, as well as to find ideal business partners. Such prospects are easy to find with a simple search.

In addition to the basic feature of LinkedIn, which is your professional profile that puts you out on the Web, there are also other resources and applications.

LinkedIn offers regular, weekly training courses in the form of webinars. The first class anyone new to LinkedIn should take is the regular Wednesday class titled, “The Basics of LinkedIn: Your Profile, Joining Groups, Settings, Searches and more.”

After you have built your profile, LinkedIn has an “Improve Your Profile” tool. As LinkedIn says, “think of it as a virtual profile adviser.” This “adviser” goes through and analyzes your profile and offers personalized recommendations for improving it.

Other tools include “Answers” and “Groups.” These tools will help you find and interact with specific experts by means of what they describe as, “trusted introductions.” These tools provide a means of checking out current trends. Current trends might lead to ideas for you next article or project.
Because of the way LinkedIn’s networks are set up, after you make an initial contact, that contact should never go out of date. Users continuously update their own profiles, and insert their most recent employment. LinkedIn will give you regular access to your contacts’ newest projects and to their current contact information. Who knows? Such current information might provide an opportunity for you to pick up some freelance work.

LinkedIn gives writers the ability to promote personal websites, blogs, articles, books, and other areas of expertise, and thereby win over new readers.Because of the millions of users connected to the service, LinkedIn provides the chance for you to connect with old friends and colleagues. Such reconnections should expand your reach.

Whether you’re answering questions in your areas of expertise, building connections, or researching your next project, LinkedIn is a great resource for increasing your exposure.

Tags: article, fiction, Nonfiction

Social Media: More About LinkedIn - Article

Michael Esser — Wed, 14 Dec 2016 00:00:00 GMT

Revision 1 posted to LinkedIn by Michael Esser on 12/14/2016 12:00:00 AM

How does a social media network help in marketing a book?

All these LinkedIn avenues can help promote you, the author, and your work.

Tags: article, fiction, Nonfiction

Social Media: LinkedIn 101 - Article

Michael Esser — Wed, 14 Dec 2016 00:00:00 GMT

Revision 1 posted to LinkedIn by Michael Esser on 12/14/2016 12:00:00 AM

In today’s market, to be successful, you will want to network by taking advantage of the latest technology.

So why should an author consider using LinkedIn?

One very good reason is that LinkedIn profile pages have the uncanny ability to rise to the top of Google search results. So you can really control that ever-so-precious first impression.

In addition to the basic feature of LinkedIn, which is your professional profile that puts you out on the Web, there are also other resources and applications.

Whether you’re answering questions in your areas of expertise, building connections, or researching your next project, LinkedIn is a great resource for increasing your exposure.

Tags: article, fiction, Nonfiction

Former Member — Sat, 12 Nov 2016 00:47:46 GMT

Current Revision posted to LinkedIn by Former Member on 11/12/2016 12:47:46 AM