Comedy Writer James Breakwell on His Experience Going Viral on Social Media

James Breakwell — Thu, 22 Mar 2018 14:17:00 GMT

Current Revision posted to Twitter (X) by James Breakwell on 3/22/2018 2:17:00 PM

James Breakwell has learned that internet fame is quite different from traditional fame or celebrity. When the comedy writer's Twitter account (@XplodingUnicorn) went viral due to a Buzzfeed article in 2016, Breakwell already had a solid writing routine and brand of humor in place. Being an internet sensation with over one million followers hasn't changed his day-to-day responsibilities with work and family, but it has opened doors to new opportunities. Going viral on social media led to global media attention, inquiries from agents and publishers, and ultimately, a book deal. Combining his years of comedy writing, parenting experience, and web comics, author James Breakwell created his critically acclaimed debut book, Only Dead on the Inside: A Parent's Guide to Surviving the Zombie Apocalypse. The key to building a large following on social media, he says, is focusing on one thing and doing it really well. Breakwell attributes his success on Twitter to finding his niche with his upbeat, but pessimistic (and hilarious) views on parenting, and sticking with it.

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