https://www.authorlearningcenter.com/marketing/social-media/w/youtubeen-USTelligent Community 10https://www.authorlearningcenter.com/marketing/social-media/w/youtube/8133/utilizing-your-niche-to-build-a-following-on-youtubeFri, 04 Nov 2022 17:11:17 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:267d5240-634b-4c09-92b1-303598f5e990C.R. RowensonCurrent Revision posted to YouTube by C.R. Rowenson on 11/4/2022 5:11:17 PM<br /> <p><br />Using social media platforms to talk about your work and interests can be a great way to connect with readers or build a following. Fantasy author and book coach C.R. Rowenson, started his YouTube channel, The Magic Engineer, to share his knowledge and passion for writing fantasy and creating magic systems. If you have an expertise or topic of interest, he recommends you capitalize on that and share your content online. YouTube can be a big commitment and it takes time to create quality content, but if done well, can help spread your messages and create awareness for you and your work.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/UtilizingYourNichetoBuildaFollowingonYouTube.mp4">www.authorlearningcenter.com/.../UtilizingYourNichetoBuildaFollowingonYouTube.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/8053/the-abcs-of-effective-youtubing-for-authorsWed, 20 Oct 2021 13:06:03 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d09ddc92-4469-439b-b97b-142691486643A.G. BilligCurrent Revision posted to YouTube by A.G. Billig on 10/20/2021 1:06:03 PM<br /> <p><br />With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix.</p> <p>A.G. Billig, published author, book coach and founder of Self-Publishing Mastery, will walk you through the steps of creating content for a stellar YouTube channel, and recommend best practices for including it in your marketing mix. In this webinar, you will learn how to:</p> <p style="padding-left:30px;">&bull; Identify the topics that attract views<br />&bull; Use metadata to enhance your channel&#39;s discoverability<br />&bull; Build your YouTube following<br />&bull; Monetize your YouTube channel</p> <p>If you love being in front of the camera and expressing your creative talent not just with words but also images, register for this webinar today!</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf">www.authorlearningcenter.com/.../ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheABCsofEffectiveYouTubingforAuthors.mp4">www.authorlearningcenter.com/.../TheABCsofEffectiveYouTubingforAuthors.mp4</a></p> <p><strong>About the Presenter:</strong><br />A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and created online courses for authors.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, Recorded Webinar</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/8053/the-abcs-of-effective-youtubing-for-authors/revision/2Wed, 20 Oct 2021 13:05:37 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d09ddc92-4469-439b-b97b-142691486643A.G. BilligRevision 2 posted to YouTube by A.G. Billig on 10/20/2021 1:05:37 PM<br /> <p><br />With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix.<br />A.G. Billig, published author, book coach and founder of Self-Publishing Mastery, will walk you through the steps of creating content for a stellar YouTube channel, and recommend best practices for including it in your marketing mix. In this webinar, you will learn how to:</p> <p style="padding-left:30px;">&bull; Identify the topics that attract views<br />&bull; Use metadata to enhance your channel&#39;s discoverability<br />&bull; Build your YouTube following<br />&bull; Monetize your YouTube channel</p> <p>If you love being in front of the camera and expressing your creative talent not just with words but also images, register for this webinar today!</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf">www.authorlearningcenter.com/.../ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheABCsofEffectiveYouTubingforAuthors.mp4">www.authorlearningcenter.com/.../TheABCsofEffectiveYouTubingforAuthors.mp4</a></p> <p><strong>About the Presenter:</strong><br />A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and created online courses for authors.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, Recorded Webinar</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/8053/the-abcs-of-effective-youtubing-for-authors/revision/1Wed, 20 Oct 2021 13:01:45 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d09ddc92-4469-439b-b97b-142691486643Author Learning CenterRevision 1 posted to YouTube by Author Learning Center on 10/20/2021 1:01:45 PM<br /> <p><br />With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix.<br />A.G. Billig, published author, book coach and founder of Self-Publishing Mastery, will walk you through the steps of creating content for a stellar YouTube channel, and recommend best practices for including it in your marketing mix. In this webinar, you will learn how to:</p> <p style="padding-left:30px;">&bull; Identify the topics that attract views<br />&bull; Use metadata to enhance your channel&#39;s discoverability<br />&bull; Build your YouTube following<br />&bull; Monetize your YouTube channel</p> <p>If you love being in front of the camera and expressing your creative talent not just with words but also images, register for this webinar today!</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf">www.authorlearningcenter.com/.../ALC-YouTube-for-Authors-Handout_5F00_BILLIG.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheABCsofEffectiveYouTubingforAuthors.mp4">www.authorlearningcenter.com/.../TheABCsofEffectiveYouTubingforAuthors.mp4</a></p> <p><strong>About the Presenter:</strong><br />A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master&rsquo;s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and created online courses for authors.</p><div style="clear:both;"></div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7941/how-youtube-can-benefit-writers-in-sharing-their-passions-and-promoting-their-workMon, 12 Oct 2020 13:36:01 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d29a02af-834f-4f75-aca8-7d9cfdaa2756Dan WatanabeCurrent Revision posted to YouTube by Dan Watanabe on 10/12/2020 1:36:01 PM<br /> <p>YouTube is one of the internet&#39;s largest search engines, second only to Google. Video is an incredibly powerful way to communicate on all topics, including books, which is why sharing relevant videos on YouTube can strengthen an author&#39;s brand, network, and readership. Entertainment expert and media arts instructor Dan Watanabe recommends that writers use YouTube to connect with other writers in their genre or that share interests. It&#39;s like being in a virtual writer&#39;s group with creatives from around the world. Even if you don&#39;t want to create your own channel, you can peruse YouTube and find a lot of interesting and helpful content.<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/HowYouTubeCanBenefitWritersinSharingTheirPassionsandPromotingTheirWork.mp4">www.authorlearningcenter.com/.../HowYouTubeCanBenefitWritersinSharingTheirPassionsandPromotingTheirWork.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7941/how-youtube-can-benefit-writers-in-sharing-their-passions-and-promoting-their-work/revision/1Fri, 02 Oct 2020 18:22:40 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d29a02af-834f-4f75-aca8-7d9cfdaa2756Dan WatanabeRevision 1 posted to YouTube by Dan Watanabe on 10/2/2020 6:22:40 PM<br /> <p>Authors can benefit from using YouTube for many reasons, as entertainment expert and media arts instructor Dan Watanabe explains.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7891/considerations-when-choosing-between-an-author-podcast-or-youtube-channelMon, 10 Aug 2020 14:59:51 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bd7cecc4-b646-4f0d-ba83-4c46ba02129aSue ArroyoCurrent Revision posted to YouTube by Sue Arroyo on 8/10/2020 2:59:51 PM<br /> <p>When deciding what book marketing initiatives to execute or online platforms to use for book promotion, it&#39;s important to do some research. CamCat Publishing founder Sue Arroyo recommends that authors understand who their target readers are and how they can best be reached. Author podcasts and audiobooks are trending because of how convenient it is to listen on-the-go, but if your target audience spends a lot of time on YouTube, your efforts might be better spent there.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4">www.authorlearningcenter.com/.../ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7891/considerations-when-choosing-between-an-author-podcast-or-youtube-channel/revision/3Mon, 10 Aug 2020 14:55:28 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bd7cecc4-b646-4f0d-ba83-4c46ba02129aSue ArroyoRevision 3 posted to YouTube by Sue Arroyo on 8/10/2020 2:55:28 PM<br /> <p>When deciding what book marketing initiatives to execute or online platforms to use for book promotion, it&#39;s important to do some research. CatCat Publishing founder Sue Arroyo recommends that authors understand who their target readers are and how they can best be reached. Author podcasts and audiobooks are trending because of how convenient it is to listen on-the-go, but if your target audience spends a lot of time on YouTube, your efforts might be better spent there.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4">www.authorlearningcenter.com/.../ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7891/considerations-when-choosing-between-an-author-podcast-or-youtube-channel/revision/2Thu, 06 Aug 2020 14:29:17 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bd7cecc4-b646-4f0d-ba83-4c46ba02129aSue ArroyoRevision 2 posted to YouTube by Sue Arroyo on 8/6/2020 2:29:17 PM<br /> <p>Considerations such as your book&#39;s target audience are important when choosing communication channels, per CamCat Publishing founder Sue Arroyo.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4">www.authorlearningcenter.com/.../ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7891/considerations-when-choosing-between-an-author-podcast-or-youtube-channel/revision/1Thu, 06 Aug 2020 14:19:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:bd7cecc4-b646-4f0d-ba83-4c46ba02129aSue ArroyoRevision 1 posted to YouTube by Sue Arroyo on 8/6/2020 2:19:00 PM<br /> <p>Description TBD.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4">www.authorlearningcenter.com/.../ConsiderationsWhenChoosingBetweenanAuthorPodcastorYouTubeChannel.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7843/podcasts-vs-youtube-for-building-an-author-platformFri, 19 Jun 2020 14:54:13 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dc49c0ce-2e31-43fe-887e-ebef487a5ef1Darice FisherCurrent Revision posted to YouTube by Darice Fisher on 6/19/2020 2:54:13 PM<br /> <p>Publicist Darice Fisher has found in her own experience, that book audiences respond better to author-hosted podcasts than they do to author YouTube channels. She sees a greater increase in book sales when authors create and share content through a podcast. While video may be easier to execute technology-wise, it could be worth the effort to learn how to create and produce a podcast series, she says.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/PodcastsvsYouTubeforBuildinganAuthorPlatform.mp4">www.authorlearningcenter.com/.../PodcastsvsYouTubeforBuildinganAuthorPlatform.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7637/how-authors-can-use-youtube-to-promote-and-sell-booksThu, 30 Jan 2020 13:46:22 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ddd3c8ad-fa09-45ba-8953-e351a5aa40b1Author Learning CenterCurrent Revision posted to YouTube by Author Learning Center on 1/30/2020 1:46:22 PM<br /> <p><span style="font-size:150%;"><strong>What is YouTube?</strong></span></p> <p>Authors hear a lot about the importance of marketing and promoting their work on social media platforms like <a href="/marketing/social-media/w/twitter/6966/book-in-a-year-twitter-basics-and-best-practices">Twitter</a>, <a href="/marketing/social-media/w/facebook/7037/facebook-for-authors-5-ways-to-market-your-book-and-reach-your-audience">Facebook</a>, <a href="/marketing/social-media/w/instagram/7055/how-authors-can-use-instagram-to-promote-and-sell-books">Instagram</a>, and <a href="/marketing/social-media/w/pinterest/7352/how-authors-can-use-pinterest-to-promote-and-sell-books">Pinterest</a>. All of these platforms have their own audiences, features, and benefits. One platform that is often overlooked by authors is YouTube. Because the content that is shared on YouTube is video-based, many authors feel this platform is outside their technical skillset, which isn&rsquo;t always the case. With some basic equipment, software, and planning, you too can become a YouTuber!</p> <p>Why YouTube? YouTube is the largest video-sharing website in the world, with <strong>2 billion monthly users</strong> and still growing. According to <a href="https://datareportal.com/reports/digital-2019-global-digital-overview?rq=YouTube">Datareportal.com</a>, there were 4.39 billion internet users in 2019, meaning over 45% of these users report having a YouTube account. This is a <strong>gigantic</strong> pool of video-watching consumers that can become potential readers of your books.</p> <p><span style="font-size:150%;"><strong>How YouTube Benefits Authors</strong></span></p> <p>When authors think of video marketing for their books they often think of <a href="/marketing/media/w/book-trailers/7126/10-tips-to-create-a-captivating-book-trailer---recorded-webinar">book trailers</a>, but going beyond the video trailer to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. And, sharing these videos on the world&rsquo;s second most visited website (YouTube is 2^nd only to Google) and second largest social media platform (YouTube is 2^nd only to Facebook) has huge advantages.</p> <ol> <li><strong>Video is powerful:&nbsp;</strong>YouTube users watch <a href="https://www.youtube.com/intl/en-GB/about/press/">one billion hours of video every day</a>! What makes this format and content so compelling? Videos are an effective way to communicate on virtually any topic &ndash; from auto repair to health and beauty to crafts and hobbies. Users can find information and how-to&rsquo;s on almost any topic when they search on YouTube. People often turn to video because it&rsquo;s easy to consume and the content is typically much more engaging than other formats.</li> </ol> <ol start="2"> <li><strong> One of the largest search engines:&nbsp;</strong>YouTube is the second largest online search engine in the world and is owned by the largest, which is Google. When consumers are searching for entertainment, education, products, or information, they are turning to these top search engines to find relevant content.&nbsp;&nbsp;</li> </ol> <ol start="3"> <li><strong> Discoverability is high:&nbsp;</strong>According to <a href="https://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-action/#/">ThinkwithGoogle.com</a>, 90% of consumers say they discover new products and services through YouTube. By creating and posting content on YouTube, you can greatly increase your chances of showing up in search results when consumers are searching for keywords related to your books. A good book marketing strategy involves improving your online presence through SEO (<a href="/marketing/websites/w/optimization/7135/seo-and-how-it-affects-an-author-s-discoverability">search engine optimization</a>) so that you increase your overall discoverability as an author. The more people that know about you, the more books you will sell.</li> </ol> <ol start="4"> <li><strong> AuthorTube is a community:&nbsp;</strong>There is an entire community of authors sharing content on YouTube. This group is known as &ldquo;<a href="https://gosparkpress.com/an-introduction-to-authortube/">AuthorTube</a>&rdquo;. These authors aren&rsquo;t just promoting their books, however, they&rsquo;re also sharing writing advice, prompts, insights, and tutorials. Some of the more popular AuthorTube channels have over 100K subscribers! To get a better understanding of this community and become a part of the conversations, start subscribing to some of the channels and commenting on the content. This can be a great way to build a following of your own.</li> </ol> <ol start="5"> <li><strong> Get camera-ready:&nbsp;</strong>Being in front of the camera is intimidating for most people. Committing yourself to creating video content on a regular basis will force you to get comfortable in front of the camera. As with most new ventures, practice makes perfect, and improving your on-camera skills will benefit you in the long run. Especially when it comes to being interviewed about your work.&nbsp;&nbsp;</li> </ol> <ol start="6"> <li><strong> Potential for multiple streams of income:&nbsp;</strong>In addition to helping you sell more books, your YouTube channel can be monetized through advertising revenue. You can also use your channel to promote other YouTubers&rsquo; services or products through affiliate links. For nonfiction business authors, YouTube can connect you with potential clients for your services. It can also be a great way to showcase your speaking skills, which can land you more speaking gigs. Once you are comfortable with YouTube and have been accepted into the <a href="https://support.google.com/youtube/answer/72851?hl=en&amp;ref_topic=9153826">YouTube Partner Program</a>, there are many ways to <a href="https://support.google.com/youtube/answer/72857">put your channel to work for you</a>.</li> </ol> <p><span style="font-size:150%;"><strong>How to Get Started with YouTube</strong></span></p> <ol> <li><strong> Create a channel:&nbsp;</strong>To create a personal channel on YouTube you will need to have a <a href="https://support.google.com/youtube/answer/69961?visit_id=1579547222221-5161189885689015028&amp;rd=1">Google Account</a>. If you do not, you can create a Google Account directly through YouTube. Once you are signed in, you can watch and like videos, subscribe to your favorite channels, manage your account, and more. You can also create a new YouTube channel. To start this process, try to upload a video &ndash; YouTube will prompt you to <a href="https://support.google.com/youtube/topic/9257610?hl=en&amp;ref_topic=3230811,3256124,">create a channel</a>.<br /><br />Be sure to choose your channel name wisely. Many authors use their name or pen name instead of a book title or main character. By using your author name or pen name, your channel can apply to your entire portfolio of work, which is likely to evolve over time.</li> </ol> <ol start="2"> <li><strong> Plan your content:&nbsp;</strong>Now that you have a channel you can start planning. You&rsquo;ll want to start with an introduction video sharing who you are and what you write. Think of it as interviewing yourself. You&rsquo;ll also want to upload any relevant, quality videos that you already have in your archive &ndash; book trailers, past interviews, book event footage, etc.<br /><br />Here are some additional content ideas as you start planning your future videos:<br /><br /><u>Nonfiction Authors</u></li> </ol> <p style="padding-left:30px;">&bull; Your research process</p> <p style="padding-left:30px;">&bull; Your editing process</p> <p style="padding-left:30px;">&bull; Your publishing journey</p> <p style="padding-left:30px;">&bull; Steps or tips from your books</p> <p style="padding-left:30px;">&bull; Interviews with experts on your topic</p> <p style="padding-left:30px;">&bull; Your books&rsquo; themes<br /><br /><u>Fiction Authors</u></p> <p style="padding-left:30px;">&bull; Your outlining or plotting process</p> <p style="padding-left:30px;">&bull; Your character development process</p> <p style="padding-left:30px;">&bull; How you brainstorm and track world building</p> <p style="padding-left:30px;">&bull; Your editing process</p> <p style="padding-left:30px;">&bull; Your publishing journey</p> <p style="padding-left:30px;">&bull; Your books&rsquo; themes<br /><br />The goal with each video is to entertain, inform, or educate viewers, not just promote. As an author, you already have a lot of content in your portfolio that you can leverage. You can even get personal if you want to share your hobbies and passions. Subscribing to the channels of other authors in your genre is a great way to get inspired and help you build a solid content plan.</p> <ol start="3"> <li><strong> Invest in equipment, software, and filming space:&nbsp;</strong>You will need some basic equipment and software to film your videos and prepare them for upload. To start, you can use the camera on your smartphone or the built-in webcam on your laptop. Once you have some experience you can upgrade to a higher quality camera and microphone. Other accessories that you might need include a tripod stand for holding your camera and special lighting.<br /><br />Create a professional, clutter-free space as a backdrop for your videos. A clean office with an organized bookshelf or nice artwork often works well as a backdrop.<br /><br />Editing your videos for maximum effectiveness will take some practice, but there are <a href="https://www.oberlo.com/blog/best-free-video-editing-software">simple video editing programs and apps available</a> that do a lot of the work for you.</li> </ol> <ol start="4"> <li><strong> Shoot multiple videos at a time:&nbsp;</strong>Before trying to shoot any videos, write scripts for the first few content ideas that you have. Scripts will make filming go more smoothly and your videos will require less editing. By shooting multiple videos at one time you&rsquo;ll get in a good rhythm and save time on setting up equipment.<br /><br />Once your videos are edited and ready to upload to your channel, make sure you have a compelling title, detailed description, appealing thumbnail, and <a href="/marketing/marketing-plan/w/building-a-fan-base/7246/how-to-choose-the-right-keywords-to-increase-online-book-sales">relevant keywords</a> prepared for each video.<br /><br />Expect that it will take you at least a few hours each week to create, edit, and post your videos to YouTube. You will need to factor this time into your overall marketing efforts. Don&rsquo;t forget to promote any new videos through your other social media accounts or <a href="/marketing/self-promotion/w/mailing-lists/7294/marketing-for-authors-the-value-of-newsletters-and-email-marketing">author newsletter</a>.</li> </ol> <ol start="5"> <li><strong> Go live:&nbsp;</strong>After you have several videos under your belt and are comfortable in front of the camera, consider <a href="https://support.google.com/youtube/answer/2474026?hl=en&amp;ref_topic=9257984">going live</a>. YouTube Live allows you to stream video in real time. This approach is very effective when hosting a live writing session, Q&amp;A session, or book discussion.</li> </ol> <ol start="6"> <li><strong> Be consistent:&nbsp;</strong>To keep viewers interested and coming back to your channel, it&rsquo;s recommended that you post at least one new video per week to start and keep your videos to 3 or 4 minutes or less so that they are convenient for viewing. Your loyal subscribers will want to know what they can expect when they visit your channel.</li> </ol> <ol start="7"> <li><strong> Be authentic:&nbsp;</strong>This might be one of the most important tips when creating content for your channel. Viewers will see right through someone who is only trying to sell. Provide value for your viewers by <a href="/marketing/marketing-plan/w/finding-your-platform/6654/the-importance-of-authenticity-and-passion-in-building-an-author-brand---video">genuinely wanting to entertain, inspire, or help them</a>. By being yourself, you will gain the trust of your subscribers and form deeper connections.</li> </ol> <ol start="8"> <li><strong> Grow your subscribers:&nbsp;</strong>A YouTube subscriber is a fellow YouTuber that has chosen to &ldquo;follow&rdquo; your channel and stay up-to-date with your latest video content. More subscribers = more potential readers! It may take some time and patience, but if you are consistent, authentic, and interesting, your subscriber count will grow. You can try to expedite this growth by subscribing to other author and writing channels, collaborating with other AuthorTubers, and by interacting with the subscribers you do have. For additional ideas on how to grow your subscriptions, check out <a href="https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/">this blog article</a>.</li> </ol> <hr /> <p>The ideal time to start building your online presence is a few months before your book is released. Don&rsquo;t overlook YouTube for your social media and book marketing strategy, as it can introduce a huge number of potential readers to you and your work, and provide a fun, creative outlet. By following the above tips, you can create a YouTube channel that engages fans and finds new readers.</p> <p><em>To learn more about YouTube, how to use it, and how to get the most out of the platform, check out other </em><a href="/marketing/social-media/w/youtube"><em>YouTube content on the ALC</em></a><em> or </em><a href="https://support.google.com/youtube/?hl=en#topic=9257498"><em>the YouTube Help Center</em></a><em>. </em></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: article, fiction, Nonfiction</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7637/how-authors-can-use-youtube-to-promote-and-sell-books/revision/2Tue, 21 Jan 2020 19:07:18 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ddd3c8ad-fa09-45ba-8953-e351a5aa40b1Author Learning CenterRevision 2 posted to YouTube by Author Learning Center on 1/21/2020 7:07:18 PM<br /> <p><span style="font-size:150%;"><strong>What is YouTube?</strong></span></p> <p>Authors hear a lot about the importance of marketing and promoting their work on social media platforms like <a href="/marketing/social-media/w/twitter/6966/book-in-a-year-twitter-basics-and-best-practices">Twitter</a>, <a href="/marketing/social-media/w/facebook/7037/facebook-for-authors-5-ways-to-market-your-book-and-reach-your-audience">Facebook</a>, <a href="/marketing/social-media/w/instagram/7055/how-authors-can-use-instagram-to-promote-and-sell-books">Instagram</a>, and <a href="/marketing/social-media/w/pinterest/7352/how-authors-can-use-pinterest-to-promote-and-sell-books">Pinterest</a>. All of these platforms have their own audiences, features, and benefits. One platform that is often overlooked by authors is YouTube. Because the content that is shared on YouTube is video-based, many authors feel this platform is outside their technical skillset, which isn&rsquo;t always the case. With some basic equipment, software, and planning, you too can become a YouTuber!</p> <p>Why YouTube? YouTube is the largest video-sharing website in the world, with <strong>2 billion monthly users</strong> and still growing. According to <a href="https://datareportal.com/reports/digital-2019-global-digital-overview?rq=YouTube">Datareportal.com</a>, there were 4.39 billion internet users in 2019, meaning over 45% of these users report having a YouTube account. This is a <strong>gigantic</strong> pool of video-watching consumers that can become potential readers of your books.</p> <p><span style="font-size:150%;"><strong>How YouTube Benefits Authors</strong></span></p> <p>When authors think of video marketing for their books they often think of <a href="/marketing/media/w/book-trailers/7126/10-tips-to-create-a-captivating-book-trailer---recorded-webinar">book trailers</a>, but going beyond the video trailer to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. And, sharing these videos on the world&rsquo;s second most visited website (YouTube is 2^nd only to Google) and second largest social media platform (YouTube is 2^nd only to Facebook) has huge advantages.</p> <ol> <li><strong>Video is powerful:&nbsp;</strong>YouTube users watch <a href="https://www.youtube.com/intl/en-GB/about/press/">one billion hours of video every day</a>! What makes this format and content so compelling? Videos are an effective way to communicate on virtually any topic &ndash; from auto repair to health and beauty to crafts and hobbies. Users can find information and how-to&rsquo;s on almost any topic when they search on YouTube. People often turn to video because it&rsquo;s easy to consume and the content is typically much more engaging than other formats.</li> </ol> <ol start="2"> <li><strong> One of the largest search engines:&nbsp;</strong>YouTube is the second largest online search engine in the world and is owned by the largest, which is Google. When consumers are searching for entertainment, education, products, or information, they are turning to these top search engines to find relevant content.&nbsp;&nbsp;</li> </ol> <ol start="3"> <li><strong> Discoverability is high:&nbsp;</strong>According to <a href="https://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-action/#/">ThinkwithGoogle.com</a>, 90% of consumers say they discover new products and services through YouTube. By creating and posting content on YouTube, you can greatly increase your chances of showing up in search results when consumers are searching for keywords related to your books. A good book marketing strategy involves improving your online presence through SEO (<a href="/marketing/websites/w/optimization/7135/seo-and-how-it-affects-an-author-s-discoverability">search engine optimization</a>) so that you increase your overall discoverability as an author. The more people that know about you, the more books you will sell.</li> </ol> <ol start="4"> <li><strong> AuthorTube is a community:&nbsp;</strong>There is an entire community of authors sharing content on YouTube. This group is known as &ldquo;<a href="https://gosparkpress.com/an-introduction-to-authortube/">AuthorTube</a>&rdquo;. These authors aren&rsquo;t just promoting their books, however, they&rsquo;re also sharing writing advice, prompts, insights, and tutorials. Some of the more popular AuthorTube channels have over 100K subscribers! To get a better understanding of this community and become a part of the conversations, start subscribing to some of the channels and commenting on the content. This can be a great way to build a following of your own.</li> </ol> <ol start="5"> <li><strong> Get camera-ready:&nbsp;</strong>Being in front of the camera is intimidating for most people. Committing yourself to creating video content on a regular basis will force you to get comfortable in front of the camera. As with most new ventures, practice makes perfect, and improving your on-camera skills will benefit you in the long run. Especially when it comes to being interviewed about your work.&nbsp;&nbsp;</li> </ol> <ol start="6"> <li><strong> Potential for multiple streams of income:&nbsp;</strong>In addition to helping you sell more books, your YouTube channel can be monetized through advertising revenue. You can also use your channel to promote other YouTubers&rsquo; services or products through affiliate links. For nonfiction business authors, YouTube can connect you with potential clients for your services. It can also be a great way to showcase your speaking skills, which can land you more speaking gigs. Once you are comfortable with YouTube and have been accepted into the <a href="https://support.google.com/youtube/answer/72851?hl=en&amp;ref_topic=9153826">YouTube Partner Program</a>, there are many ways to <a href="https://support.google.com/youtube/answer/72857">put your channel to work for you</a>.</li> </ol> <p><span style="font-size:150%;"><strong>How to Get Started with YouTube</strong></span></p> <ol> <li><strong> Create a channel:&nbsp;</strong>To create a personal channel on YouTube you will need to have a <a href="https://support.google.com/youtube/answer/69961?visit_id=1579547222221-5161189885689015028&amp;rd=1">Google Account</a>. If you do not, you can create a Google Account directly through YouTube. Once you are signed in, you can watch and like videos, subscribe to your favorite channels, manage your account, and more. You can also create a new YouTube channel. To start this process, try to upload a video &ndash; YouTube will prompt you to <a href="https://support.google.com/youtube/topic/9257610?hl=en&amp;ref_topic=3230811,3256124,">create a channel</a>.<br /><br />Be sure to choose your channel name wisely. Many authors use their name or pen name instead of a book title or main character. By using your author name or pen name, your channel can apply to your entire portfolio of work, which is likely to evolve over time.</li> </ol> <ol start="2"> <li><strong> Plan your content:&nbsp;</strong>Now that you have a channel you can start planning. You&rsquo;ll want to start with an introduction video sharing who you are and what you write. Think of it as interviewing yourself. You&rsquo;ll also want to upload any relevant, quality videos that you already have in your archive &ndash; book trailers, past interviews, book event footage, etc.<br /><br />Here are some additional content ideas as you start planning your future videos:<br /><br /><u>Nonfiction Authors</u></li> </ol> <p style="padding-left:30px;">&bull; Your research process</p> <p style="padding-left:30px;">&bull; Your editing process</p> <p style="padding-left:30px;">&bull; Your publishing journey</p> <p style="padding-left:30px;">&bull; Steps or tips from your books</p> <p style="padding-left:30px;">&bull; Interviews with experts on your topic</p> <p style="padding-left:30px;">&bull; Your books&rsquo; themes<br /><br /><u>Fiction Authors</u></p> <p style="padding-left:30px;">&bull; Your outlining or plotting process</p> <p style="padding-left:30px;">&bull; Your character development process</p> <p style="padding-left:30px;">&bull; How you brainstorm and track world building</p> <p style="padding-left:30px;">&bull; Your editing process</p> <p style="padding-left:30px;">&bull; Your publishing journey</p> <p style="padding-left:30px;">&bull; Your books&rsquo; themes<br /><br />The goal with each video is to entertain, inform, or educate viewers, not just promote. As an author, you already have a lot of content in your portfolio that you can leverage. You can even get personal if you want to share your hobbies and passions. Subscribing to the channels of other authors in your genre is a great way to get inspired and help you build a solid content plan.</p> <ol start="3"> <li><strong> Invest in equipment, software, and filming space:&nbsp;</strong>You will need some basic equipment and software to film your videos and prepare them for upload. To start, you can use the camera on your smartphone or the built-in webcam on your laptop. Once you have some experience you can upgrade to a higher quality camera and microphone. Other accessories that you might need include a tripod stand for holding your camera and special lighting.<br /><br />Create a professional, clutter-free space as a backdrop for your videos. A clean office with an organized bookshelf or nice artwork often works well as a backdrop.<br /><br />Editing your videos for maximum effectiveness will take some practice, but there are <a href="https://www.oberlo.com/blog/best-free-video-editing-software">simple video editing programs and apps available</a> that do a lot of the work for you.</li> </ol> <ol start="4"> <li><strong> Shoot multiple videos at a time:&nbsp;</strong>Before trying to shoot any videos, write scripts for the first few content ideas that you have. Scripts will make filming go more smoothly and your videos will require less editing. By shooting multiple videos at one time you&rsquo;ll get in a good rhythm and save time on setting up equipment.<br /><br />Once your videos are edited and ready to upload to your channel, make sure you have a compelling title, detailed description, appealing thumbnail, and <a href="/marketing/marketing-plan/w/building-a-fan-base/7246/how-to-choose-the-right-keywords-to-increase-online-book-sales">relevant keywords</a> prepared for each video.<br /><br />Expect that it will take you at least a few hours each week to create, edit, and post your videos to YouTube. You will need to factor this time into your overall marketing efforts. Don&rsquo;t forget to promote any new videos through your other social media accounts or <a href="/marketing/self-promotion/w/mailing-lists/7294/marketing-for-authors-the-value-of-newsletters-and-email-marketing">author newsletter</a>.</li> </ol> <ol start="5"> <li><strong> Go live:&nbsp;</strong>After you have several videos under your belt and are comfortable in front of the camera, consider <a href="https://support.google.com/youtube/answer/2474026?hl=en&amp;ref_topic=9257984">going live</a>. YouTube Live allows you to stream video in real time. This approach is very effective when hosting a live writing session, Q&amp;A session, or book discussion.</li> </ol> <ol start="6"> <li><strong> Be consistent:&nbsp;</strong>To keep viewers interested and coming back to your channel, it&rsquo;s recommended that you post at least one new video per week to start and keep your videos 3 or 4 minutes or less so that they are convenient for viewing. Your loyal subscribers will want to know what they can expect when they visit your channel.</li> </ol> <ol start="7"> <li><strong> Be authentic:&nbsp;</strong>This might be one of the most important tips when creating content for your channel. Viewers will see right through someone who is only trying to sell. Provide value for your viewers by <a href="/marketing/marketing-plan/w/finding-your-platform/6654/the-importance-of-authenticity-and-passion-in-building-an-author-brand---video">genuinely wanting to entertain, inspire, or help them</a>. By being yourself, you will gain the trust of your subscribers and form deeper connections.</li> </ol> <ol start="8"> <li><strong> Grow your subscribers:&nbsp;</strong>A YouTube subscriber is a fellow YouTuber that has chosen to &ldquo;follow&rdquo; your channel and stay up-to-date with your latest video content. More subscribers = more potential readers! It may take some time and patience, but if you are consistent, authentic, and interesting, your subscriber count will grow. You can try to expedite this growth by subscribing to other author and writing channels, collaborating with other AuthorTubers, and by interacting with the subscribers you do have. For additional ideas on how to grow your subscriptions, check out <a href="https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/">this blog article</a>.</li> </ol> <hr /> <p>The ideal time to start building your online presence is a few months before your book is released. Don&rsquo;t overlook YouTube for your social media and book marketing strategy, as it can introduce a huge number of potential readers to you and your work, and provide a fun, creative outlet. By following the above tips, you can create a YouTube channel that engages fans and finds new readers.</p> <p><em>To learn more about YouTube, how to use it, and how to get the most out of the platform, check out other </em><a href="/marketing/social-media/w/youtube"><em>YouTube content on the ALC</em></a><em> or </em><a href="https://support.google.com/youtube/?hl=en#topic=9257498"><em>the YouTube Help Center</em></a><em>. </em></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: article, fiction, Nonfiction</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7637/how-authors-can-use-youtube-to-promote-and-sell-books/revision/1Tue, 21 Jan 2020 19:02:57 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ddd3c8ad-fa09-45ba-8953-e351a5aa40b1Author Learning CenterRevision 1 posted to YouTube by Author Learning Center on 1/21/2020 7:02:57 PM<br /> <p><span style="font-size:150%;"><strong>What is YouTube?</strong></span></p> <p>Authors hear a lot about the importance of marketing and promoting their work on social media platforms like <a href="/marketing/social-media/w/twitter/6966/book-in-a-year-twitter-basics-and-best-practices">Twitter</a>, <a href="/marketing/social-media/w/facebook/7037/facebook-for-authors-5-ways-to-market-your-book-and-reach-your-audience">Facebook</a>, <a href="/marketing/social-media/w/instagram/7055/how-authors-can-use-instagram-to-promote-and-sell-books">Instagram</a>, and <a href="/marketing/social-media/w/pinterest/7352/how-authors-can-use-pinterest-to-promote-and-sell-books">Pinterest</a>. All of these platforms have their own audiences, features, and benefits. One platform that is often overlooked by authors is YouTube. Because the content that is shared on YouTube is video-based, many authors feel this platform is outside their technical skillset, which isn&rsquo;t always the case. With some basic equipment, software, and planning, you too can become a YouTuber!</p> <p>Why YouTube? YouTube is the largest video-sharing website in the world, with <strong>2 billion monthly users</strong> and still growing. According to <a href="https://datareportal.com/reports/digital-2019-global-digital-overview?rq=YouTube">Datareportal.com</a>, there were 4.39 billion internet users in 2019, meaning over 45% of these users report having a YouTube account. This is a <strong>gigantic</strong> pool of video-watching consumers that can become potential readers of your books.</p> <p><span style="font-size:150%;"><strong>How YouTube Benefits Authors</strong></span></p> <p>When authors think of video marketing for their books they often think of <a href="/marketing/media/w/book-trailers/7126/10-tips-to-create-a-captivating-book-trailer---recorded-webinar">book trailers</a>, but going beyond the video trailer to create and share other relevant videos can be an excellent way to strengthen your author brand, attract readers, and build a fan base. And, sharing these videos on the world&rsquo;s second most visited website (YouTube is 2^nd only to Google) and second largest social media platform (YouTube is 2^nd only to Facebook) has huge advantages.</p> <ol> <li><strong> Video is powerful</strong></li> </ol> <p>YouTube users watch <a href="https://www.youtube.com/intl/en-GB/about/press/">one billion hours of video every day</a>! What makes this format and content so compelling? Videos are an effective way to communicate on virtually any topic &ndash; from auto repair to health and beauty to crafts and hobbies. Users can find information and how-to&rsquo;s on almost any topic when they search on YouTube. People often turn to video because it&rsquo;s easy to consume and the content is typically much more engaging than other formats.</p> <ol start="2"> <li><strong> One of the largest search engines </strong></li> </ol> <p>YouTube is the second largest online search engine in the world and is owned by the largest, which is Google. When consumers are searching for entertainment, education, products, or information, they are turning to these top search engines to find relevant content. &nbsp;</p> <ol start="3"> <li><strong> Discoverability is high</strong></li> </ol> <p>According to <a href="https://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-action/#/">ThinkwithGoogle.com</a>, 90% of consumers say they discover new products and services through YouTube. By creating and posting content on YouTube, you can greatly increase your chances of showing up in search results when consumers are searching for keywords related to your books. A good book marketing strategy involves improving your online presence through SEO (<a href="/marketing/websites/w/optimization/7135/seo-and-how-it-affects-an-author-s-discoverability">search engine optimization</a>) so that you increase your overall discoverability as an author. The more people that know about you, the more books you will sell.</p> <ol start="4"> <li><strong> AuthorTube is a community</strong></li> </ol> <p>There is an entire community of authors sharing content on YouTube. This group is known as &ldquo;<a href="https://gosparkpress.com/an-introduction-to-authortube/">AuthorTube</a>&rdquo;. These authors aren&rsquo;t just promoting their books, however, they&rsquo;re also sharing writing advice, prompts, insights, and tutorials. Some of the more popular AuthorTube channels have over 100K subscribers! To get a better understanding of this community and become a part of the conversations, start subscribing to some of the channels and commenting on the content. This can be a great way to build a following of your own.</p> <ol start="5"> <li><strong> Get camera-ready</strong></li> </ol> <p>Being in front of the camera is intimidating for most people. Committing yourself to creating video content on a regular basis will force you to get comfortable in front of the camera. As with most new ventures, practice makes perfect, and improving your on-camera skills will benefit you in the long run. Especially when it comes to being interviewed about your work. &nbsp;</p> <ol start="6"> <li><strong> Potential for multiple streams of income </strong></li> </ol> <p>In addition to helping you sell more books, your YouTube channel can be monetized through advertising revenue. You can also use your channel to promote other YouTubers&rsquo; services or products through affiliate links. For nonfiction business authors, YouTube can connect you with potential clients for your services. It can also be a great way to showcase your speaking skills, which can land you more speaking gigs. Once you are comfortable with YouTube and have been accepted into the <a href="https://support.google.com/youtube/answer/72851?hl=en&amp;ref_topic=9153826">YouTube Partner Program</a>, there are many ways to <a href="https://support.google.com/youtube/answer/72857">put your channel to work for you</a>.</p> <p><span style="font-size:150%;"><strong>How to Get Started with YouTube</strong></span></p> <ol> <li><strong> Create a channel</strong></li> </ol> <p>To create a personal channel on YouTube you will need to have a <a href="https://support.google.com/youtube/answer/69961?visit_id=1579547222221-5161189885689015028&amp;rd=1">Google Account</a>. If you do not, you can create a Google Account directly through YouTube. Once you are signed in, you can watch and like videos, subscribe to your favorite channels, manage your account, and more. You can also create a new YouTube channel. To start this process, try to upload a video &ndash; YouTube will prompt you to <a href="https://support.google.com/youtube/topic/9257610?hl=en&amp;ref_topic=3230811,3256124,">create a channel</a>.</p> <p>Be sure to choose your channel name wisely. Many authors use their name or pen name instead of a book title or main character. By using your author name or pen name, your channel can apply to your entire portfolio of work, which is likely to evolve over time.</p> <ol start="2"> <li><strong> Plan your content</strong></li> </ol> <p>Now that you have a channel you can start planning. You&rsquo;ll want to start with an introduction video sharing who you are and what you write. Think of it as interviewing yourself. You&rsquo;ll also want to upload any relevant, quality videos that you already have in your archive &ndash; book trailers, past interviews, book event footage, etc.</p> <p>Here are some additional content ideas as you start planning your future videos:</p> <p><u>Nonfiction Authors</u></p> <ul> <li>Your research process</li> <li>Your editing process</li> <li>Your publishing journey</li> <li>Steps or tips from your books</li> <li>Interviews with experts on your topic</li> <li>Your books&rsquo; themes</li> </ul> <p><u>Fiction Authors</u></p> <ul> <li>Your outlining or plotting process</li> <li>Your character development process</li> <li>How you brainstorm and track world building</li> <li>Your editing process</li> <li>Your publishing journey</li> <li>Your books&rsquo; themes</li> </ul> <p>The goal with each video is to entertain, inform, or educate viewers, not just promote. As an author, you already have a lot of content in your portfolio that you can leverage. You can even get personal if you want to share your hobbies and passions. Subscribing to the channels of other authors in your genre is a great way to get inspired and help you build a solid content plan.</p> <ol start="3"> <li><strong> Invest in equipment, software, and filming space</strong></li> </ol> <p>You will need some basic equipment and software to film your videos and prepare them for upload. To start, you can use the camera on your smartphone or the built-in webcam on your laptop. Once you have some experience you can upgrade to a higher quality camera and microphone. Other accessories that you might need include a tripod stand for holding your camera and special lighting.</p> <p>Create a professional, clutter-free space as a backdrop for your videos. A clean office with an organized bookshelf or nice artwork often works well as a backdrop.</p> <p>Editing your videos for maximum effectiveness will take some practice, but there are <a href="https://www.oberlo.com/blog/best-free-video-editing-software">simple video editing programs and apps available</a> that do a lot of the work for you.</p> <ol start="4"> <li><strong> Shoot multiple videos at a time</strong></li> </ol> <p>Before trying to shoot any videos, write scripts for the first few content ideas that you have. Scripts will make filming go more smoothly and your videos will require less editing. By shooting multiple videos at one time you&rsquo;ll get in a good rhythm and save time on setting up equipment.</p> <p>Once your videos are edited and ready to upload to your channel, make sure you have a compelling title, detailed description, appealing thumbnail, and <a href="/marketing/marketing-plan/w/building-a-fan-base/7246/how-to-choose-the-right-keywords-to-increase-online-book-sales">relevant keywords</a> prepared for each video.</p> <p>Expect that it will take you at least a few hours each week to create, edit, and post your videos to YouTube. You will need to factor this time into your overall marketing efforts. Don&rsquo;t forget to promote any new videos through your other social media accounts or <a href="/marketing/self-promotion/w/mailing-lists/7294/marketing-for-authors-the-value-of-newsletters-and-email-marketing">author newsletter</a>.</p> <ol start="5"> <li><strong> Go live</strong></li> </ol> <p>After you have several videos under your belt and are comfortable in front of the camera, consider <a href="https://support.google.com/youtube/answer/2474026?hl=en&amp;ref_topic=9257984">going live</a>. YouTube Live allows you to stream video in real time. This approach is very effective when hosting a live writing session, Q&amp;A session, or book discussion.</p> <ol start="6"> <li><strong> Be consistent</strong></li> </ol> <p>To keep viewers interested and coming back to your channel, it&rsquo;s recommended that you post at least one new video per week to start and keep your videos 3 or 4 minutes or less so that they are convenient for viewing. Your loyal subscribers will want to know what they can expect when they visit your channel.</p> <ol start="7"> <li><strong> Be authentic</strong></li> </ol> <p>This might be one of the most important tips when creating content for your channel. Viewers will see right through someone who is only trying to sell. Provide value for your viewers by <a href="/marketing/marketing-plan/w/finding-your-platform/6654/the-importance-of-authenticity-and-passion-in-building-an-author-brand---video">genuinely wanting to entertain, inspire, or help them</a>. By being yourself, you will gain the trust of your subscribers and form deeper connections.</p> <ol start="8"> <li><strong> Grow your subscribers</strong></li> </ol> <p>A YouTube subscriber is a fellow YouTuber that has chosen to &ldquo;follow&rdquo; your channel and stay up-to-date with your latest video content. More subscribers = more potential readers! It may take some time and patience, but if you are consistent, authentic, and interesting, your subscriber count will grow. You can try to expedite this growth by subscribing to other author and writing channels, collaborating with other AuthorTubers, and by interacting with the subscribers you do have. For additional ideas on how to grow your subscriptions, check out <a href="https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/">this blog article</a>.</p> <hr /> <p>The ideal time to start building your online presence is a few months before your book is released. Don&rsquo;t overlook YouTube for your social media and book marketing strategy, as it can introduce a huge number of potential readers to you and your work, and provide a fun, creative outlet. By following the above tips, you can create a YouTube channel that engages fans and finds new readers.</p> <p><em>To learn more about YouTube, how to use it, and how to get the most out of the platform, check out other </em><a href="/marketing/social-media/w/youtube"><em>YouTube content on the ALC</em></a><em> or </em><a href="https://support.google.com/youtube/?hl=en#topic=9257498"><em>the YouTube Help Center</em></a><em>. </em></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: article, fiction, Nonfiction</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7241/the-value-of-video-and-youtube-as-marketing-tools-for-authorsMon, 04 Feb 2019 12:40:59 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:82ea90b4-535c-467d-8171-d4ac8016be7dErik DeckersCurrent Revision posted to YouTube by Erik Deckers on 2/4/2019 12:40:59 PM<br /> <div class="asl-wikipage-summary"> <p>Social media is packed with video content, as is obvious by a single scroll down any platform feed. How can you make video content that&rsquo;s effective for a book market? Erik Deckers, author and president of Pro Blog Service, explains the importance of video as a marketing tool. This is a particularly important medium because, &ldquo;we are a trailer society,&rdquo; according to Deckers. &nbsp;The moving elements on the screen can get readers excited about a book in a way that a press release won&rsquo;t. Deckers explains that YouTube is a helpful place to put the trailer. Not only is it a searchable website and the second largest social platform in the world, but, if you know what YouTube is primarily used for, you can create video content other than your book trailer. Depending on the theme or content of your book, you may find certain types of videos helpful to drive sales. Learn more about creating video content in the clip below!&nbsp;</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4">www.authorlearningcenter.com/.../TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7241/the-value-of-video-and-youtube-as-marketing-tools-for-authors/revision/2Fri, 01 Feb 2019 17:19:45 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:82ea90b4-535c-467d-8171-d4ac8016be7dAuthor Learning CenterRevision 2 posted to YouTube by Author Learning Center on 2/1/2019 5:19:45 PM<br /> <div class="asl-wikipage-summary"> <p>Social media is packed with video content, as is obvious by a single scroll down any platform feed. How can you make video content that&rsquo;s effective for a book market? Erik Deckers, author and president of Pro Blog Service, explains the importance of video as a marketing tool. This is a particularly important medium because, &ldquo;we are a trailer society,&rdquo; according to Deckers. &nbsp;The moving elements on the screen can get readers excited about a book in a way that a press release won&rsquo;t. Deckers explains that YouTube is a helpful place to put the trailer. Not only is it a searchable website and the second largest social platform in the world, but, if you know what YouTube is primarily used for, you can create video content other than your book trailer. Depending on the theme or content of your book, you may find certain types of videos helpful to drive sales. Learn more about creating video content in the clip below!</p> </div> <div class="asl-wikipage-media"> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4">www.authorlearningcenter.com/.../TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4</a></p> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/7241/the-value-of-video-and-youtube-as-marketing-tools-for-authors/revision/1Fri, 01 Feb 2019 13:15:13 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:82ea90b4-535c-467d-8171-d4ac8016be7dAuthor Learning CenterRevision 1 posted to YouTube by Author Learning Center on 2/1/2019 1:15:13 PM<br /> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-61/TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4">www.authorlearningcenter.com/.../TheValueofVideoandYouTubeasMarketingToolsforAuthors.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/5469/utilizing-youtube-to-increase-your-audience---podcastFri, 19 May 2017 10:07:38 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:38cbae0d-003e-4358-8672-25964ea72d35Brian DunlapCurrent Revision posted to YouTube by Brian Dunlap on 5/19/2017 10:07:38 AM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Brian Dunlap, president of Design Social Media, shares how an author can use YouTube to expand their fan base and increase their page rank.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-61/UtilizingYouTubetoIncreaseYourAudience.mp3">www.authorlearningcenter.com/.../UtilizingYouTubetoIncreaseYourAudience.mp3</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, podcast</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/5470/utilizing-youtube-to-increase-your-audience---videoFri, 19 May 2017 10:06:42 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:024394a4-e2f1-40f7-a497-7b0b82b754bbBrian DunlapCurrent Revision posted to YouTube by Brian Dunlap on 5/19/2017 10:06:42 AM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Brian Dunlap, president of Design Social Media, shares how an author can use YouTube to expand their fan base and increase their page rank.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-61/UtilizingYouTubetoIncreaseYourAudience.mp4">www.authorlearningcenter.com/.../UtilizingYouTubetoIncreaseYourAudience.mp4</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div> https://www.authorlearningcenter.com/marketing/social-media/w/youtube/3385/using-video-to-help-spread-your-message-_2d00_-videoMon, 09 Jan 2017 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:85ce95d8-77b1-4835-8c7b-748169b47a3fJanet HeimlichCurrent Revision posted to YouTube by Janet Heimlich on 1/9/2017 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Janet Heimlich, author and founder of the Child-Friendly Faith Project, discusses how video can help you spread your marketing message. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-61/UsingVideotoHelpSpreadYourMessage.mp4">www.authorlearningcenter.com/.../UsingVideotoHelpSpreadYourMessage.mp4</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, video</div>