https://www.authorlearningcenter.com/marketing/websites/en-USTelligent Community 10https://www.authorlearningcenter.com/marketing/websites/w/optimization/7988/keywords-decoded-for-authorsTue, 10 Jun 2025 20:20:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2b7d7ab2-cb9e-4378-aee1-78e51ab26b16Keri-Rae BarnumIf you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important? In this webinar session, New Shelves Books CEO Keri-Rae Barnum guides you through a step-by-step breakdown of what kind of keywords you will need to successfully market your book, where to find them and how to use them. She covers: • What a keyword is and why you need them • How to create your keyword list • 7 ways to use keywords to boost your book's visibility and sales (If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!: https://www.authorlearningcenter.com/marketing/book-reviews/w/amazon/7949/amazon-algorithms-101 ) Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC_5F00_Keywords-Decoded-for-Authors-25.pdf www.authorlearningcenter.com/.../KeywordsDecodedforAuthors25.mp4 About the Presenter: Keri-Rae Barnum is the owner and CEO of New Shelves Books. One of the most sought-after publishing experts in the U.S., her focus and strengths are helping authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7968/websites-for-authors-a-necessary-evilWed, 13 Mar 2024 20:05:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4604c866-93b4-4230-94fc-c943c14c21a4L.E. PerezWith social media so prevalent in our lives as authors, is a website really necessary? If it is, what should it contain at minimum? What resources are available and how long will this take? In this recorded webinar session, author L.E. Perez takes you on a journey to figure out why a website is a necessary evil and how you go from concept to completion. You will learn the value of a website for your writing journey and why presentation matters. Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Websites-for-Authors_5F00_Perez-2024.pdf www.authorlearningcenter.com/.../WebsitesforAuthorsANecessaryEvil24.mp4 About the Presenter: LE is an author/publisher with Palmas Publishing and Manra Moon Press . She spent fifteen years working in Corrections and Victim Services while privately working on several novels. In 2010, she was given the opportunity to pursue two passions in life, writing and martial arts. She is a 4th-degree black belt who loves to write fight scenes and act them out for realism. She has published ten full-length novels and multiple short stories, and has spearheaded several thriller anthologies with a group of Indie Authors called 'The Thrill of the Hunt' and 'The Thrill of the Heart'. In addition, LE is a Freelance Writing/Publishing Consultant for Macmillan, hosts the Legion of Writers Podcast, and is a social media manager.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/8355/ways-authors-can-grow-reader-engagement-online-and-through-emailFri, 01 Mar 2024 21:32:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c1d15b75-1740-48bb-96f9-dfb128fa1986Katherine HudencialIn order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-through rates. Having a huge following can be beneficial, she says, but if engagement with the author's content is low, the author is likely not growing their readership or seeing an increase in book sales. The key to improving engagement is creating content that is authentic and interesting. When compelled, followers will share your posts or emails with friends and coworkers, growing your readership organically over time. Hudencial also recommends authors have a content-rich website to let potential readers know who you are. She encourages her authors to maintain a blog to draw people to their website. This blog content can then be shared in all marketing efforts, driving more traffic. www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/websites/w/optimization/7135/seo-and-how-it-affects-an-author-s-discoverability?CommentId=6e1ae441-896a-4ce2-9fd7-9ed54a054125Wed, 03 Jan 2024 13:15:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6e1ae441-896a-4ce2-9fd7-9ed54a054125Author Learning CenterSo glad you found this beneficial! You can find even more great tips on SEO here: https://www.authorlearningcenter.com/marketing/websites/w/optimizationhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/7135/seo-and-how-it-affects-an-author-s-discoverability?CommentId=e7f39f92-107e-41c3-8048-8167f091adb3Wed, 03 Jan 2024 03:34:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e7f39f92-107e-41c3-8048-8167f091adb3Christopher ParkerVery helpful!https://www.authorlearningcenter.com/marketing/websites/w/optimization/8308/the-importance-of-seo-in-marketing-a-book-onlineFri, 08 Dec 2023 17:43:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d40be939-7b8a-4585-845d-454304e25a64John AndradeSEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Director John Andrade says SEO is all about answering consumer questions as best you can. This means thinking like the consumer and asking questions about what's important to them and what they need from your book. Having the answers to these questions will inform the marketing copy and keywords you use online, making it easier for consumers to discover you and your book. This includes your website copy, book descriptions, ad copy, and more. He recommends doing some online research first through "social listening" to see what topics are timely and what discussions are being had. Understanding these trends can also inform how you talk about your book online. www.authorlearningcenter.com/.../TheImportanceofSEOinMarketingaBookOnline.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/websites/w/optimization/8031/making-the-most-of-amazon-author-centralWed, 29 Mar 2023 20:42:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:11b6fcb7-3c30-4f85-a0f5-8aba6d7e5c93Keri-Rae BarnumJoin book marketing expert Keri-Rae Barnum of New Shelves Books as she explores one of Amazon’s greatest resources for authors – Author Central. Authors will learn how to claim their profile, use special features to optimize their Amazon book listing and ways to increase their visibility and credibility on one of the largest e-commerce and book sales platforms available today. Here is the handout referenced during the session: www.authorlearningcenter.com/.../ALC-Handout_5F00_Author-Central_5F00_Barnum-2023.pdf www.authorlearningcenter.com/.../MakingtheMostofAmazonAuthorCentral23.mp4 About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7896/what-makes-a-great-author-website?CommentId=3ea0dc1f-80d7-4a2c-8812-6c11cbc5c06cMon, 27 Sep 2021 12:23:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3ea0dc1f-80d7-4a2c-8812-6c11cbc5c06cAuthor Learning CenterHi Yolanda, sorry you're having trouble viewing the video. You can also check out our article author websites: what to do and what not to dohttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7896/what-makes-a-great-author-website?CommentId=8a29206e-0c91-48c2-a447-81465f494c1bMon, 27 Sep 2021 12:15:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8a29206e-0c91-48c2-a447-81465f494c1bAuthor Learning CenterHello, we are not able to duplicate this issue on our end, so please try accessing this page using a different web browser (i.e. if you are using Internet Explorer, please try Google Chrome). Thank you.https://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7896/what-makes-a-great-author-website?CommentId=aba3b9f3-d93a-42da-830e-ac2eb49144a4Sat, 25 Sep 2021 09:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:aba3b9f3-d93a-42da-830e-ac2eb49144a4Dr. Yolanda HiewThe video above can't be played -What Makes a Great Author Website? Pls advise.https://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/2109/establishing-a-visible-web-presence---article?CommentId=d4250e1c-f632-4da7-a1e4-c0ac30d355f4Sun, 15 Aug 2021 18:26:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d4250e1c-f632-4da7-a1e4-c0ac30d355f4Janice ParysNice & basic.https://www.authorlearningcenter.com/marketing/websites/w/optimization/8031/making-the-most-of-amazon-author-central?CommentId=35429634-1658-448f-a97c-268422fc5b2bThu, 08 Jul 2021 06:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:35429634-1658-448f-a97c-268422fc5b2bMarcia AmbrisThat was very helpful. Thank youhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/8008/how-keywords-can-help-with-an-author-s-discoverability-onlineMon, 05 Apr 2021 17:59:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2b55c7c9-42e3-48ce-b519-ecb170a710ecKeri-Rae BarnumAuthors are often intimidated or confused by the book marketing term "keywords". Keywords are simply a way for consumers to search for things online, like through Google or Amazon. They include words or phrases that are related to the product or information that is being provided. Authors should use keywords to make it as easy as possible for readers to find their books. Keywords can be added to Amazon books pages in the descriptions, on an author's website or blog, or in book ads. Per book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum, good keywords for authors to use include genres and sub-genres that describe their book, or even comparable authors or book titles. If keywords are not used effectively, it will be difficult to get your book to rank higher in internet searches. www.authorlearningcenter.com/.../HowKeywordsCanHelpwithanAuthorsDiscoverabilityOnline.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/websites/w/optimization/7988/keywords-decoded-for-authors?CommentId=749f3272-7fad-43d2-9de5-7f5696df782cSun, 31 Jan 2021 09:25:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:749f3272-7fad-43d2-9de5-7f5696df782cRobert LeonardSounds like your just the person I been needing to see to become truly successful in my writing careerhttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7966/why-authors-should-buy-a-website-domain-name-and-how-to-choose-oneFri, 11 Dec 2020 13:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3c65ef2a-1360-47f2-acd1-dacd8b5b4a5bAuthor Learning CenterSetting up an author website or blog can be overwhelming due to technology challenges and an excessive amount of options. If you’re going to spend time and potentially hard-earned money on building a website , it’s important to understand the best path forward for you and your writing. For some authors, using the domain name that free website and blog platforms like Wordpress offer is a good place to start, especially when your marketing budget is non-existent or an online presence isn’t a priority. But, for authors looking to build a strong online presence long-term, purchasing a domain name is worth considering. What is a domain name? A domain name is the name of your website or blog and is also called a “URL” or “web address”. When readers type your web address into their internet browser window, the browser knows where to take them. For example, “authorlearningcenter.com” is this website’s domain name. The benefits of buying a domain name: Increases your online discoverability – Without a website or blog, you are failing to maximize your online discoverability – this is a reader’s ability to easily find you when searching the internet. A well-chosen domain name will improve your chances of being found. Great for your author branding – Having a website domain name that is relevant to you and/or your books creates brand consistency, credibility, and a central marketing hub that includes all of your information, messaging, and important links. Provides cost-effective marketing – Other than word of mouth marketing which is free, buying your unique domain name for a website or blog is one of the most cost effective ways to support your marketing efforts. Domain names are relatively inexpensive. Where to buy a domain name and how much will it cost? Domain names can be purchased from service providers called “registrars”. These three service providers rank high with consumers based on ease of use, pricing, features, and track record: GoDaddy – The largest domain name registrar in the market. Namecheap – Typically the least expensive option. SiteGround – A good option for authors planning to use WordPress to build their website. On average, a domain name will cost around $10 to purchase and then must be renewed yearly or every 2 years. This does not include the cost of web hosting once you have your website up and running. Hosting is where your website is stored on the internet, and there is a fee for this service as well. Some service providers offer packages that include both the domain name and the hosting. How to choose a domain name The big question – should your website name be your book title or your author name ? This really depends on your long term book marketing strategy and author platform. If you’ve started a book series that is a hit with readers and you plan to continue adding to the series, you might want a website name that reflects this popular book series. If you’ll potentially write multiple standalone books or books in various genres in your writing career, it’s best to use your author name (or pen name) for your website or blog. Even a variation of your author name will work. For example, if your author name is Jane Smith and someone already has the domain name “janesmith.com”, you can use something like, “janesmithbooks.com” or “janesmithwrites.com”. The most important thing is that your domain name is easy for readers to remember and find. A long, complicated domain name will be forgotten and may also hinder your website from ranking in Google searches. If there’s even a slight chance you’ll want a specific website domain name at any point in your writing career, you should go ahead and purchase it before someone else does. Securing your name early on will ensure that it’s yours to use when ready. Take control of your author branding now!articlefictionNonfictionhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/7862/author-seo-improving-your-online-discoverabilityFri, 06 Nov 2020 15:44:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:68963cb6-89b2-4a56-8390-d0f8a660b058Erik DeckersYou've no doubt heard the term "search engine optimization," but wondered what it meant or whether you needed to do it. After all, how do you make sure people find you on Google? While it's difficult for authors to rank for a large, general topic — say, "fiction books" — you still want to be able to rank for your author name, your books' titles, and even your main character's name. This recorded webinar with author and content marketing expert Erik Deckers will show you what you need to do to start building SEO for your author website, and help people discover you (and your books) on Google and other internet search engines. www.authorlearningcenter.com/.../AuthorSEOImprovingYourOnlineDiscoverability.mp4 Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Author-SEO-Handout.pdf About the Presenter: Erik Deckers is the president of Pro Blog Service, a content marketing agency with clients throughout the United States. He is also the co-author of Branding Yourself, No Bull**** Social Media, and The Owned Media Doctrine. Erik has been blogging since 1997, and a newspaper humor columnist since 1994. He has written several radio and stage plays, numerous business articles, and a fiction novel titled Mackinac Island Nation . Erik was the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL, and now serves on their board of directors.fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/1836/the-importance-of-self-promotion-for-authors---video?CommentId=d987df14-17c6-4d19-a8bd-459349ae2ee5Sun, 06 Sep 2020 16:05:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d987df14-17c6-4d19-a8bd-459349ae2ee5Amanda McDonald Sheff"returning to our roots" is a good statement!https://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7896/what-makes-a-great-author-websiteFri, 14 Aug 2020 13:13:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d22b430b-a7d0-45d9-a01d-7b9b6f9ccefcAuthor Learning CenterAn author website is central to all other marketing, promotional, and branding efforts for your books. If you are active on social media sites, you need a place to send potential readers where they can find out more about you and your books. If you enjoy meeting readers in person and providing them with a physical bookmark or business card, it needs to include where to find you online. Without a website, you are failing to maximize your online discoverability . Every author website should include some essential elements such as an author bio, your portfolio of work, contact information, and where readers can purchase your books. For authors that want to share even more content with their readers, a blog is a great addition . In this collection of interviews, authors, designers, and industry experts share tips and best practices for designing an effective author website that will serve as your branding hub. www.authorlearningcenter.com/.../WhatMakesaGreatAuthorWebsite.mp4fictionNonfictionvideohttps://www.authorlearningcenter.com/marketing/websites/w/optimization/7862/author-seo-improving-your-online-discoverability?CommentId=07a2a20f-75ef-4aa7-a334-882d38dfbffdMon, 03 Aug 2020 20:21:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:07a2a20f-75ef-4aa7-a334-882d38dfbffdCarmen Gabriel-WatsonALL INFORMATIVE KNOWLEDGE !https://www.authorlearningcenter.com/marketing/websites/w/optimization/7862/author-seo-improving-your-online-discoverability?CommentId=1eef63c9-ea5a-4397-9742-175721935d77Mon, 13 Jul 2020 05:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1eef63c9-ea5a-4397-9742-175721935d77Author Learning CenterWell put Jeffrey! We're so fortunate to work with great presenters like Erik. Glad you enjoyed it!