https://www.authorlearningcenter.com/marketing/websites/w/optimization/2189/metrics-and-web-management-for-authors---podcasten-USTelligent Community 10https://www.authorlearningcenter.com/marketing/websites/w/optimization/2189/metrics-and-web-management-for-authors---podcastSat, 18 Feb 2017 13:34:23 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9da08272-0998-4d7b-9f0e-b26d2cfa4ec8Amber McGintyhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/2189/metrics-and-web-management-for-authors---podcast#commentsCurrent Revision posted to Optimization by Amber McGinty on 2/18/2017 1:34:23 PM<br /> <div class="asl-wikipage-body"> <div class="asl-wikipage-summary">Google Analytics is an essential tool that reveals website performance metrics at-a-glance, including inbound traffic, which might indicate sources for relationship building, and search terms, which might reveal a need to optimize content (to attract the right audience). Amber McGinty, web director at author-focused publicity firm Shelton Interactive, recommends Google Analytics, because it can integrate with many tools, including Mail Chimp for email marketing. Customizable Wordpress websites, she feels, offers authors optimal flexibility in updating content themselves, and they can make certain tasks easier, like the integration of SEO plug in Yost, which helps align keywords for improved searchability.</div> <div class="asl-wikipage-media"><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-66/AmberMcGintyMetricsandWebManagementforAuthors.mp3">www.authorlearningcenter.com/.../AmberMcGintyMetricsandWebManagementforAuthors.mp3</a></div> </div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, podcast</div> https://www.authorlearningcenter.com/marketing/websites/w/optimization/2189/metrics-and-web-management-for-authors---podcast/revision/1Wed, 14 Dec 2016 00:00:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:9da08272-0998-4d7b-9f0e-b26d2cfa4ec8Amber McGintyhttps://www.authorlearningcenter.com/marketing/websites/w/optimization/2189/metrics-and-web-management-for-authors---podcast#commentsRevision 1 posted to Optimization by Amber McGinty on 12/14/2016 12:00:00 AM<br /> <div class='asl-wikipage-body'><div class='asl-wikipage-summary'>Google Analytics is an essential tool that reveals website performance metrics at-a-glance, including inbound traffic, which might indicate sources for relationship building, and search terms, which might reveal a need to optimize content (to attract the right audience). Amber McGinty, web director at author-focused publicity firm Shelton Interactive, recommends Google Analytics, because it can integrate with many tools, including Mail Chimp for email marketing. Customizable Wordpress websites, she feels, offers authors optimal flexibility in updating content themselves, and they can make certain tasks easier, like the integration of SEO plug in Yost, which helps align keywords for improved searchability. </div><div class='asl-wikipage-media'><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver.wikis.components.files/00-00-00-01-66/AmberMcGintyMetricsandWebManagementforAuthors.mp3">www.authorlearningcenter.com/.../AmberMcGintyMetricsandWebManagementforAuthors.mp3</a></div></div><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, podcast</div>