Understanding SEO and How it Impacts an Author's Virtual Life - recorded webinar

Jason Schmetzer — Thu, 18 May 2017 19:42:27 GMT

Current Revision posted to Optimization by Jason Schmetzer on 5/18/2017 7:42:27 PM

IMPORTANT NOTE: SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised if you find 1-2 sources who contradict each other. As I say in the webinar, SEO is as much an art as a science.

Introduction to Search Engine Optimization

It’s difficult to go wrong with the content and learning at Moz.com, the website of an SEO service company. I highly recommend their document The Beginners Guide to SEO. This will give you a good grounding in SEO, though I warn you it does get technical at times.

I also suggest you listen to Rusty Shelton talk about The Importance of Website Interactivity. This is a good bit of thinking to have as you proceed.

How Do I Start?

The first thing you need are the tools. Amber McGinty has a great interview on the tools that many authors will already have access to: WordPress, Google Analytics, Yoast SEO plugins, etc.

Remember that SEO is an industry that keeps many thousands of people employed full time around the world. Don’t get discouraged if it seems overwhelming. Concentrate on the basics, and listen for things multiple people say.

Try:

- David Taylor on Building a Good Author Website and Things to Avoid

- Amber McGinty’s Must-Haves

- Thomas Umstattd ideas on strategizing your website

- And if this is all sounding crazy, Suzette Conway’s ideas on building websites are a good place to catch your breath

Blogging

Not sure how to blog, or even what it is? The Author Learning Center has an entire section just on blogging.

Other Resources

- Your Site is the Mousetrap, Your Content is the Cheese, by Barry Feldman

- SEO for Bloggers, by Rand Fishkin at Moz

- The Wise Content Marketer’s Guide to Sensible SEO, by Sonia Simone for Copyblogger

About the Presenter: Jason Schmetzer, marketing manager for the Author Learning Center, knows a thing or two about SEO. As a former online communications manager he was responsible for site content and optimization for 11 different websites—at the same time—and is Google-certified in both analytics and advertising. In addition, Jason is both a traditionally published and self-published author, an award-winning editor, and a former writing teacher.

www.authorlearningcenter.com/.../Understanding-SEO-and-How-it-Impacts-an-Author_2700_s-Virtual-Life.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Understanding SEO and How it Impacts an Author's Virtual Life - recorded webinar

Jason Schmetzer — Thu, 18 May 2017 19:40:33 GMT

Revision 2 posted to Optimization by Jason Schmetzer on 5/18/2017 7:40:33 PM

IMPORTANT NOTE: SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised if you find 1-2 sources who contradict each other. As I say in the webinar, SEO is as much an art as a science.

Introduction to Search Engine Optimization

I also suggest you listen to Rusty Shelton talk about The Importance of Website Interactivity. This is a good bit of thinking to have as you proceed.

How Do I Start?

The first thing you need are the tools. Amber McGinty has a great interview on the tools that many authors will already have access to: WordPress, Google Analytics, Yoast SEO plugins, etc.

Try:

David Taylor on Building a Good Author Website and Things to Avoid
Amber McGinty’s Must-Haves
Thomas Umstattd ideas on strategizing your website
And if this is all sounding crazy, Suzette Conway’s ideas on building websites are a good place to catch your breath

Blogging

Not sure how to blog, or even what it is? The Author Learning Center has an entire section just on blogging.

Other Resources

Your Site is the Mousetrap, Your Content is the Cheese, by Barry Feldman
SEO for Bloggers, by Rand Fishkin at Moz
The Wise Content Marketer’s Guide to Sensible SEO, by Sonia Simone for Copyblogger

www.authorlearningcenter.com/.../Understanding-SEO-and-How-it-Impacts-an-Author_2700_s-Virtual-Life.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Understanding SEO and How it Impacts an Author's Virtual Life - recorded webinar

Jason Schmetzer — Thu, 18 May 2017 19:38:26 GMT

Revision 1 posted to Optimization by Jason Schmetzer on 5/18/2017 7:38:26 PM

IMPORTANT NOTE: SEO is a discipline that changes every day, due to changes that Google makes in their ranking algorithms or because someone discovers a new data point or way of measuring. Always try and verify things you find, and don’t be surprised if you find 1-2 sources who contradict each other. As I say in the webinar, SEO is as much an art as a science.

Introduction to Search Engine Optimization

I also suggest you listen to Rusty Shelton talk about The Importance of Website Interactivity. This is a good bit of thinking to have as you proceed.

How Do I Start?

The first thing you need are the tools. Amber McGinty has a great interview on the tools that many authors will already have access to: WordPress, Google Analytics, Yoast SEO plugins, etc.

Try:

David Taylor on Building a Good Author Website and Things to Avoid
Amber McGinty’s Must-Haves
Thomas Umstattd ideas on strategizing your website
And if this is all sounding crazy, Suzette Conway’s ideas on building websites are a good place to catch your breath

Blogging

Not sure how to blog, or even what it is? The Author Learning Center has an entire section just on blogging.

Other Resources

Your Site is the Mousetrap, Your Content is the Cheese, by Barry Feldman
SEO for Bloggers, by Rand Fishkin at Moz
The Wise Content Marketer’s Guide to Sensible SEO, by Sonia Simone for Copyblogger

www.authorlearningcenter.com/.../Understanding-SEO-and-How-it-Impacts-an-Author_2700_s-Virtual-Life.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar