Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 21:32:20 GMT

Current Revision posted to Optimization by Katherine Hudencial on 3/1/2024 9:32:20 PM

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-through rates. Having a huge following can be beneficial, she says, but if engagement with the author's content is low, the author is likely not growing their readership or seeing an increase in book sales. The key to improving engagement is creating content that is authentic and interesting. When compelled, followers will share your posts or emails with friends and coworkers, growing your readership organically over time.

Hudencial also recommends authors have a content-rich website to let potential readers know who you are. She encourages her authors to maintain a blog to draw people to their website. This blog content can then be shared in all marketing efforts, driving more traffic.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 21:31:40 GMT

Revision 3 posted to Optimization by Katherine Hudencial on 3/1/2024 9:31:40 PM

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-through rates. Having a huge following can be beneficial, she says, but if engagement with the author's content is low, the author is likely not growing their readership or seeing an increase in book sales. The key to improving engagement is creating content that is authentic and interesting. When compelled, followers will share your posts or emails with friend and coworkers, growing your readership organically over time.

Hudencial also recommends authors have a content-rich website to let potential readers know who you are. She encourages her authors to maintain a blog to draw people to their website. This blog content can then be shared in all marketing efforts, driving more traffic.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 18:03:15 GMT

Revision 2 posted to Optimization by Katherine Hudencial on 3/1/2024 6:03:15 PM

W Publishing Group Senior Marketing Manager Katherine Hudencial explains how to grow reader engagement online and through email marketing.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

The Importance of Online Optimization for Authors in Building a Readership

Katherine Hudencial — Fri, 01 Mar 2024 12:52:25 GMT

Revision 1 posted to Optimization by Katherine Hudencial on 3/1/2024 12:52:25 PM

W Publishing Group Senior Marketing Manager Katherine Hudencial explains how online optimization works and why it's important for authors in their marketing efforts.

Tags: fiction, Nonfiction, video