Optimization

Keywords Decoded for Authors

Keri-Rae Barnum — Tue, 10 Jun 2025 20:20:11 GMT

Current Revision posted to Optimization by Keri-Rae Barnum on 6/10/2025 8:20:11 PM

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important?

In this webinar session, New Shelves Books CEO Keri-Rae Barnum guides you through a step-by-step breakdown of what kind of keywords you will need to successfully market your book, where to find them and how to use them. She covers:

• What a keyword is and why you need them
•  How to create your keyword list
•  7 ways to use keywords to boost your book's visibility and sales
(If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!:  https://www.authorlearningcenter.com/marketing/book-reviews/w/amazon/7949/amazon-algorithms-101)

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_Keywords-Decoded-for-Authors-25.pdf
www.authorlearningcenter.com/.../KeywordsDecodedforAuthors25.mp4

About the Presenter:
Keri-Rae Barnum is the owner and CEO of New Shelves Books. One of the most sought-after publishing experts in the U.S., her focus and strengths are helping authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Keywords Decoded for Authors

Keri-Rae Barnum — Tue, 10 Jun 2025 20:19:44 GMT

Revision 7 posted to Optimization by Keri-Rae Barnum on 6/10/2025 8:19:44 PM

• What a keyword is and why you need them
• How to create your keyword list
• 7 ways to use keywords to boost your book's visibility and sales
(If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!: https://www.authorlearningcenter.com/marketing/book-reviews/w/amazon/7949/amazon-algorithms-101)

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_Keywords-Decoded-for-Authors-25.pdf
www.authorlearningcenter.com/.../KeywordsDecodedforAuthors25.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Keywords Decoded for Authors

Keri-Rae Barnum — Tue, 10 Jun 2025 20:15:41 GMT

Revision 6 posted to Optimization by Keri-Rae Barnum on 6/10/2025 8:15:41 PM

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important?

In this webinar session, New Shelves Books CEO Keri-Rae Barnum will guide you through a step-by-step breakdown of what kind of keywords you will need to successfully market your book, where to find them and how to use them. She will cover:

• What a keyword is and why you need them
• How to create your keyword list
• 7 ways to use keywords to boost your book's visibility and sales (If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!: https://www.authorlearningcenter.com/marketing/book-reviews/w/amazon/7949/amazon-algorithms-101)

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_Keywords-Decoded-for-Authors-25.pdf
www.authorlearningcenter.com/.../KeywordsDecodedforAuthors25.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 21:32:20 GMT

Current Revision posted to Optimization by Katherine Hudencial on 3/1/2024 9:32:20 PM

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-through rates. Having a huge following can be beneficial, she says, but if engagement with the author's content is low, the author is likely not growing their readership or seeing an increase in book sales. The key to improving engagement is creating content that is authentic and interesting. When compelled, followers will share your posts or emails with friends and coworkers, growing your readership organically over time.

Hudencial also recommends authors have a content-rich website to let potential readers know who you are. She encourages her authors to maintain a blog to draw people to their website. This blog content can then be shared in all marketing efforts, driving more traffic.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 21:31:40 GMT

Revision 3 posted to Optimization by Katherine Hudencial on 3/1/2024 9:31:40 PM

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial. The best indicator of the "health" of an author's following is level of engagement. On social media, engagement is measured through likes, comments, and shares. In email marketing, engagement is measured through open and click-through rates. Having a huge following can be beneficial, she says, but if engagement with the author's content is low, the author is likely not growing their readership or seeing an increase in book sales. The key to improving engagement is creating content that is authentic and interesting. When compelled, followers will share your posts or emails with friend and coworkers, growing your readership organically over time.

Hudencial also recommends authors have a content-rich website to let potential readers know who you are. She encourages her authors to maintain a blog to draw people to their website. This blog content can then be shared in all marketing efforts, driving more traffic.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

Ways Authors Can Grow Reader Engagement Online and Through Email

Katherine Hudencial — Fri, 01 Mar 2024 18:03:15 GMT

Revision 2 posted to Optimization by Katherine Hudencial on 3/1/2024 6:03:15 PM

W Publishing Group Senior Marketing Manager Katherine Hudencial explains how to grow reader engagement online and through email marketing.

www.authorlearningcenter.com/.../WaysAuthorsCanGrowReaderEngagementOnlineandThroughEmail.mp4

Tags: fiction, Nonfiction, video

The Importance of Online Optimization for Authors in Building a Readership

Katherine Hudencial — Fri, 01 Mar 2024 12:52:25 GMT

Revision 1 posted to Optimization by Katherine Hudencial on 3/1/2024 12:52:25 PM

W Publishing Group Senior Marketing Manager Katherine Hudencial explains how online optimization works and why it's important for authors in their marketing efforts.

Tags: fiction, Nonfiction, video

The Importance of SEO in Marketing a Book Online

John Andrade — Fri, 08 Dec 2023 17:43:05 GMT

Current Revision posted to Optimization by John Andrade on 12/8/2023 5:43:05 PM

SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Director John Andrade says SEO is all about answering consumer questions as best you can. This means thinking like the consumer and asking questions about what's important to them and what they need from your book. Having the answers to these questions will inform the marketing copy and keywords you use online, making it easier for consumers to discover you and your book. This includes your website copy, book descriptions, ad copy, and more.

He recommends doing some online research first through "social listening" to see what topics are timely and what discussions are being had. Understanding these trends can also inform how you talk about your book online.

www.authorlearningcenter.com/.../TheImportanceofSEOinMarketingaBookOnline.mp4

Tags: fiction, Nonfiction, video

The Importance of SEO in Marketing a Book Online

John Andrade — Mon, 20 Nov 2023 21:29:06 GMT

Revision 3 posted to Optimization by John Andrade on 11/20/2023 9:29:06 PM

SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Manager John Andrade says SEO is all about answering consumer questions as best you can. This means thinking like the consumer and asking questions about what's important to them and what they need from your book. Having the answers to these questions will inform the marketing copy and keywords you use online, making it easier for consumers to discover you and your book. This includes your website copy, book descriptions, ad copy, and more.

www.authorlearningcenter.com/.../TheImportanceofSEOinMarketingaBookOnline.mp4

Tags: fiction, Nonfiction, video

The Importance of SEO in Marketing a Book Online

John Andrade — Mon, 20 Nov 2023 18:25:16 GMT

Revision 2 posted to Optimization by John Andrade on 11/20/2023 6:25:16 PM

SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Manager John Andrade says SEO is all about answering consumer questions as best you can. This means thinking like the consumer and asking questions like what's important to them and what they need fulfilled from your book. Having the answers to these questions will inform the marketing copy and keywords you use online, making it easier for consumers to discover you and your book. This includes your website copy, book descriptions, ad copy, and more.

www.authorlearningcenter.com/.../TheImportanceofSEOinMarketingaBookOnline.mp4

Tags: fiction, Nonfiction, video

The Importance of SEO in Marketing a Book Online

John Andrade — Mon, 20 Nov 2023 15:32:09 GMT

Revision 1 posted to Optimization by John Andrade on 11/20/2023 3:32:09 PM

Nelson Books Senior Marketing Manager John Andrade discusses how optimizing your online presence can greatly enhance your book marketing efforts.

www.authorlearningcenter.com/.../TheImportanceofSEOinMarketingaBookOnline.mp4

Tags: fiction, Nonfiction, video

Making the Most of Amazon Author Central

Keri-Rae Barnum — Wed, 29 Mar 2023 20:42:24 GMT

Current Revision posted to Optimization by Keri-Rae Barnum on 3/29/2023 8:42:24 PM

Join book marketing expert Keri-Rae Barnum of New Shelves Books as she explores one of Amazon’s greatest resources for authors – Author Central. Authors will learn how to claim their profile, use special features to optimize their Amazon book listing and ways to increase their visibility and credibility on one of the largest e-commerce and book sales platforms available today.

Here is the handout referenced during the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Author-Central_5F00_Barnum-2023.pdf
www.authorlearningcenter.com/.../MakingtheMostofAmazonAuthorCentral23.mp4

About the Presenter:
Keri-Rae Barnum is the Owner and CEO of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Keywords Decoded for Authors

Keri-Rae Barnum — Wed, 08 Feb 2023 13:26:20 GMT

Revision 5 posted to Optimization by Keri-Rae Barnum on 2/8/2023 1:26:20 PM

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important? In this recorded session, New Shelves Books executive director Keri-Rae Barnum guides you through a step-by-step breakdown of what kind of keywords you will need to successfully market your book, where to find them and how to use them.

She covers:
• What a keyword is and why you need them
• How to create your keyword list
• 7 ways to use keywords to boost your book's visibility and sales (If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!)

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Keywords-Decoded-for-Authors-23.pdf

www.authorlearningcenter.com/.../KeywordsDecodedforAuthors23.mp4

About the Presenter:
Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Making the Most of Amazon Author Central

Keri-Rae Barnum — Fri, 25 Jun 2021 18:19:17 GMT

Revision 3 posted to Optimization by Keri-Rae Barnum on 6/25/2021 6:19:17 PM

Here is the handout referenced during the session:
www.authorlearningcenter.com/.../MakingtheMostofAmazonAuthorCentral_5F00_Handout-v2.pdf
www.authorlearningcenter.com/.../MakingtheMostofAmazonAuthorCentral.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Making the Most of Amazon Author Central

Keri-Rae Barnum — Tue, 22 Jun 2021 20:21:55 GMT

Revision 2 posted to Optimization by Keri-Rae Barnum on 6/22/2021 8:21:55 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Making the Most of Amazon Author Central

Author Learning Center — Tue, 22 Jun 2021 20:19:49 GMT

Revision 1 posted to Optimization by Author Learning Center on 6/22/2021 8:19:49 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How Keywords Can Help with an Author’s Discoverability Online

Keri-Rae Barnum — Mon, 05 Apr 2021 17:59:32 GMT

Current Revision posted to Optimization by Keri-Rae Barnum on 4/5/2021 5:59:32 PM

Authors are often intimidated or confused by the book marketing term "keywords". Keywords are simply a way for consumers to search for things online, like through Google or Amazon. They include words or phrases that are related to the product or information that is being provided. Authors should use keywords to make it as easy as possible for readers to find their books. Keywords can be added to Amazon books pages in the descriptions, on an author's website or blog, or in book ads. Per book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum, good keywords for authors to use include genres and sub-genres that describe their book, or even comparable authors or book titles. If keywords are not used effectively, it will be difficult to get your book to rank higher in internet searches.
www.authorlearningcenter.com/.../HowKeywordsCanHelpwithanAuthorsDiscoverabilityOnline.mp4

Tags: fiction, Nonfiction, video

Keywords Decoded for Authors

Keri-Rae Barnum — Mon, 01 Feb 2021 18:56:07 GMT

Revision 4 posted to Optimization by Keri-Rae Barnum on 2/1/2021 6:56:07 PM

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Keywords-Decoded-for-Authors.pdf

www.authorlearningcenter.com/.../KeywordsDecodedforAuthors.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Keywords Decoded for Authors

Keri-Rae Barnum — Fri, 29 Jan 2021 15:34:36 GMT

Revision 3 posted to Optimization by Keri-Rae Barnum on 1/29/2021 3:34:36 PM

If you are an author, chances are you have heard people talking about keywords. But what exactly are keywords in the publishing world and why are they so important? In this recorded session, New Shelves Books executive director Keri-Rae Barnum guides you through a step-by-step breakdown of what kind of keywords you will need to successfully market your book, where to find them and how to use them.

She will cover:
• What a keyword is and why you need them
• How to create your keyword list
• 7 ways to use keywords to boost your book's visibility and sales (If you haven't viewed her session on Amazon Algorithms, we suggest you watch that first!)

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Keywords-Decoded-for-Authors.pdf

www.authorlearningcenter.com/.../KeywordsDecodedforAuthors.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Keywords Decoded for Authors

Author Learning Center — Fri, 29 Jan 2021 15:30:52 GMT

Revision 2 posted to Optimization by Author Learning Center on 1/29/2021 3:30:52 PM

www.authorlearningcenter.com/.../KeywordsDecodedforAuthors.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar