3 Phases of Book Marketing

Learn the basics of developing a marketing plan at every stage with 3 Phases of Book Marketing!

In just 90 days, you'll learn the fundamentals of becoming an expert book marketer, including how to identify and reach your target audience, build your social media presence, define your marketing goals, and much more!


Marketing doesn’t have to be complicated. Any author can learn how to sell his or her book. With the help of author, book marketer, and ALC President Keith Ogorek, and a group of other writers just like you, you’ll get the guidance, accountability, and knowledge you need to start building a marketing plan that works.

What's Included in the Program?

7+ Hours of Live Instruction and Group Coaching

  • What is "book marketing"?
  • How to define your target audience
  • The importance of an impactful title and cover

  • Who is your target audience?
  • Share your elevator pitch
  • Ask questions & get feedback

  • What is an "integrated marketing approach"?
  • The POEM method of book marketing
  • How to plan your book launch event

  • What kind of event are you planning?
  • How you're using POEM in your marketing plan
  • Ask questions & get feedback

  • What is a blog & do you need one?
  • How to create a social media calendar
  • Where to find and book speaking gigs

  • What social platforms will you try?
  • Share your blog or speaking ideas
  • Ask questions & get feedback

Guides, Worksheets, and Handouts

Access to a Private Community of Other Program Participants

Meet Your Presenter: Keith Ogorek

Keith Ogorek is the President of the Author Learning Center. He has authored three books, A Clear View, Eli the Stable Boy, and 7 Secrets of Successful Self-Published Authors. You will also find him speaking at leading industry events such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, GLAWS, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference.

What Program Participants are Saying

Jojopahmaria Nsoroma

"I especially like when the teacher was being encouraging. Loved his message at the very end about what this is truly about--touching other souls, and in the process selling some books. I found that very powerful, and so true."

Jojopahmaria Nsoroma
Kara McGhee

"I love checklists and now I have one; I feel much calmer, capable and empowered to reach my goals. The whole of the information mentally transformed me from being "just a writer" to the possibility of being "an author;" amateur to professional."

Kara McGhee
Zweck Grimes

"Loved hearing everyone's great ideas. I've been floundering around trying to figure out how to get started and this session helped me to focus on the essentials."

Zweck Grimes

Get 3 months of instruction, handouts, and feedback for just $99!

  • 6 live webinars with opportunities to learn, share, and ask questions
  • Multiple guides, worksheets, and handouts to help you grasp and work through complex topics
  • Access to a private writing group of other aspiring book marketers for help and feedback
  • All the resources and tools that come with your ALC subscription!

Frequently Asked Questions

When does it start?

The program will kick-off with the first instructional webinar on June 12th, 2019 at 1:30pm ET. Enrollment for this program will close on June 7th, 2019, or when we reach the program limit.

What’s the time commitment?

Over the three months of this course, there will be three 60-minute instructional sessions and three 90-minute group-coaching workshops, which will provide an opportunity to ask questions and receive feedback and advice directly from Keith Ogorek. This course will also include tasks and homework to complete in your own time.

What does the “group coaching” entail?

This group-coaching format will allow multiple opportunities to receive feedback and critiques directly from Keith Ogorek in a live webinar setting, as well as get advice, answers, and encouragement in a private writing community of authors just like you!

This format will not include one-on-one coaching with the instructor.

What if I can't make a live session?

Don't worry! We'll make sure you have access to a recorded version within 24 hours of the live session.

Call (866) 697-5312 to enroll!
Don't wait! Enrollment is limited.