Trends in Book Cover Design, and Finding a Designer on a Tight Budget

Sara Stratton — Fri, 13 Mar 2020 14:32:17 GMT

Current Revision posted to Cover by Sara Stratton on 3/13/2020 2:32:17 PM

Sara Stratton, owner of Redwood Publishing, has noticed an increase in book covers with bright colors and big, bold titles. She attributes this trend to the small, digital thumbnails of book covers readers are seeing on their phones, tablets, and laptops while browsing Goodreads and similar websites. Authors need a book cover that can quickly and easily grab a reader’s attention so he or she will want to learn more about the book. When searching for a book cover designer to help you achieve this goal, Stratton says there are many budget-friendly options online. For a couple hundred of dollars, you can obtain a great cover from 99designs. For a cheaper option, she suggests authors develop an extremely clear vision of what they want the cover to look like – including colors, fonts, photos, etc. – and find a designer who can execute your vision. This method will be less expensive because the designer doesn’t have to go through the entire creative process.

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