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<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>The 5 Pillars of Marketing and Sales Copy for Authors - recorded webinar</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/6215/the-5-pillars-of-marketing-and-sales-copy-for-authors---recorded-webinar</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>The 5 Pillars of Marketing and Sales Copy for Authors - recorded webinar</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/6215/the-5-pillars-of-marketing-and-sales-copy-for-authors---recorded-webinar</link><pubDate>Thu, 28 Jun 2018 13:50:05 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3479a94d-0513-4e9a-9e1f-a165db86f3b0</guid><dc:creator>Amy Collins</dc:creator><comments>https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/6215/the-5-pillars-of-marketing-and-sales-copy-for-authors---recorded-webinar#comments</comments><description>Current Revision posted to Booksellers by Amy Collins on 6/28/2018 1:50:05 PM&lt;br /&gt;
&lt;p&gt;For many authors, writing sales copy about their book or about themselves can be a daunting, challenging task. Join marketing and publishing expert Amy Collins as she reviews the elements of writing effective marketing and sales copy for these five key formats:&lt;/p&gt;
&lt;p&gt;1. The back cover of your book&lt;/p&gt;
&lt;p&gt;2. The sales sheet for buyers and industry decision-makers&lt;/p&gt;
&lt;p&gt;3. Your Amazon description and Author Bio&lt;/p&gt;
&lt;p&gt;4. Your website and social media platforms&lt;/p&gt;
&lt;p&gt;5. Submissions to potential reviewers, journalists and endorsers&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/The-5-Pillars-of-Marketing-and-Sales-Copy-for-Authors-031318.mp4"&gt;www.authorlearningcenter.com/.../The-5-Pillars-of-Marketing-and-Sales-Copy-for-Authors-031318.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Amy Collins is the president of New Shelves Books, one of the best-known book sales and marketing agencies in the US. Amy is a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy and her team have sold over 40 million books into the bookstore, library, and Chain store market for small and mid-sized publishers.&lt;/p&gt;
&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>The 5 Pillars of Marketing and Sales Copy for Authors - recorded webinar</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/6215/the-5-pillars-of-marketing-and-sales-copy-for-authors---recorded-webinar/revision/1</link><pubDate>Thu, 18 May 2017 15:39:01 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3479a94d-0513-4e9a-9e1f-a165db86f3b0</guid><dc:creator>Amy Collins</dc:creator><comments>https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/6215/the-5-pillars-of-marketing-and-sales-copy-for-authors---recorded-webinar#comments</comments><description>Revision 1 posted to Booksellers by Amy Collins on 5/18/2017 3:39:01 PM&lt;br /&gt;
&lt;p&gt;For many authors, writing sales copy about their book or about themselves can be a daunting, challenging task. Join marketing and publishing expert Amy Collins as she reviews the elements of writing effective marketing and sales copy for these five key formats:&lt;/p&gt;
&lt;p&gt;1. The back cover of your book&lt;/p&gt;
&lt;p&gt;2. The sales sheet for buyers and industry decision-makers&lt;/p&gt;
&lt;p&gt;3. Your Amazon description and Author Bio&lt;/p&gt;
&lt;p&gt;4. Your website and social media platforms&lt;/p&gt;
&lt;p&gt;5. Submissions to potential reviewers, journalists and endorsers&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt; Amy Collins is the president of New Shelves Books, one of the best-known book sales and marketing agencies in the US. Amy is a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy and her team have sold over 40 million books into the bookstore, library, and Chain store market for small and mid-sized publishers.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/The-5-Pillars-of-Marketing-and-Sales-Copy-for-Authors.mp4"&gt;www.authorlearningcenter.com/.../The-5-Pillars-of-Marketing-and-Sales-Copy-for-Authors.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
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