https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelvesen-USTelligent Community 10https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelvesWed, 09 Feb 2022 22:50:58 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd8fb875-c9d4-4719-ab2c-112e5b937507Keri-Rae Barnumhttps://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves#commentsCurrent Revision posted to Booksellers by Keri-Rae Barnum on 2/9/2022 10:50:58 PM<br /> <p><br />Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the &ldquo;rules&rdquo; of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer&rsquo;s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.</p> <p>This session with book marketing expert Keri-Rae Barnum covers:</p> <p style="padding-left:30px;">&bull;&nbsp; The ins and outs of the book retail world<br /><span>&bull;&nbsp;&nbsp;</span>A checklist of items you need to pitch<br /><span>&bull;&nbsp;&nbsp;</span>What wholesalers and companies can help with in this process<br /><span>&bull;&nbsp;&nbsp;</span>How to earn your way onto the store&rsquo;s shelves through the side door</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/ALC-RetailSales_5F00_Barnum-Handout.pdf">www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4">www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4</a></p> <p><strong>About the Presenter:</strong><br />Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &ldquo;learning curve&rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at <a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank">www.newshelves.com</a>.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, Recorded Webinar</div> https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves/revision/3Wed, 09 Feb 2022 22:47:10 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd8fb875-c9d4-4719-ab2c-112e5b937507Author Learning Centerhttps://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves#commentsRevision 3 posted to Booksellers by Author Learning Center on 2/9/2022 10:47:10 PM<br /> <p>Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the &ldquo;rules&rdquo; of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer&rsquo;s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.</p> <p>This session with book marketing expert Keri-Rae Barnum covers:</p> <p style="padding-left:30px;">&bull;&nbsp; The ins and outs of the book retail world<br /><span>&bull;&nbsp;&nbsp;</span>A checklist of items you need to pitch<br /><span>&bull;&nbsp;&nbsp;</span>What wholesalers and companies can help with in this process<br /><span>&bull;&nbsp;&nbsp;</span>How to earn your way onto the store&rsquo;s shelves through the side door</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/ALC-RetailSales_5F00_Barnum-Handout.pdf">www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4">www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4</a></p> <p><strong>About the Presenter:</strong><br />Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &ldquo;learning curve&rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at <a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank">www.newshelves.com</a>.</p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: fiction, Nonfiction, Subscriber, Recorded Webinar</div> https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves/revision/2Wed, 09 Feb 2022 22:46:20 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd8fb875-c9d4-4719-ab2c-112e5b937507Author Learning Centerhttps://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves#commentsRevision 2 posted to Booksellers by Author Learning Center on 2/9/2022 10:46:20 PM<br /> <p>Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the &ldquo;rules&rdquo; of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer&rsquo;s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.</p> <p>This session with book marketing expert Keri-Rae Barnum covers:</p> <p style="padding-left:30px;">&bull;&nbsp; The ins and outs of the book retail world<br /><span>&bull;&nbsp;&nbsp;</span>A checklist of items you need to pitch<br /><span>&bull;&nbsp;&nbsp;</span>What wholesalers and companies can help with in this process<br /><span>&bull;&nbsp;&nbsp;</span>How to earn your way onto the store&rsquo;s shelves through the side door</p> <p>Here is the handout referenced in the session:<br /><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/ALC-RetailSales_5F00_Barnum-Handout.pdf">www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf</a></p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-81/RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4">www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4</a></p> <p><strong>About the Presenter:</strong><br />Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &ldquo;learning curve&rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at <a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank">www.newshelves.com</a>.</p><div style="clear:both;"></div> https://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves/revision/1Wed, 09 Feb 2022 22:38:21 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dd8fb875-c9d4-4719-ab2c-112e5b937507Author Learning Centerhttps://www.authorlearningcenter.com/publishing/distribution-sales/w/booksellers/8066/retail-sales-how-to-get-indie-bookstores-to-stock-your-book-on-their-shelves#commentsRevision 1 posted to Booksellers by Author Learning Center on 2/9/2022 10:38:21 PM<br /> <p style="background:white;margin:0in 0in 15.0pt 0in;"><span style="color:#000000;font-family:Arial, sans-serif;font-size:inherit;">Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the &ldquo;rules&rdquo; of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer&rsquo;s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.</span></p> <p style="background:white;margin:0in 0in 15.0pt 0in;text-align:start;"><span style="color:#000000;font-family:Arial, sans-serif;font-size:inherit;">This session with book marketing expert Keri-Rae Barnum covers:<br /> <br /> &bull; The ins and outs of the book retail world<br /> &bull; A checklist of items you need to pitch<br /> &bull; What wholesalers and companies can help with in this process<br /> &bull; How to earn your way onto the store&rsquo;s shelves through the side door</span></p> <p style="background:white;margin:0in 0in 15.0pt 0in;text-align:start;"><span style="color:#000000;font-size:inherit;"><strong><span style="font-family:Arial, sans-serif;">About the Presenter:</span></strong><span style="font-family:Arial, sans-serif;"><br /> Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &ldquo;learning curve&rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at&nbsp;<a style="color:#000000;" href="https://newshelves.com/" rel="noopener noreferrer" target="_blank">www.newshelves.com</a>.</span></span></p><div style="clear:both;"></div>