<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="https://www.authorlearningcenter.com/utility/feedstylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries</link><description /><dc:language>en-US</dc:language><generator>Telligent Community 10</generator><item><title>How to Get Your Book into Public Libraries and Why it Matters</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7658/how-to-get-your-book-into-public-libraries-and-why-it-matters</link><pubDate>Mon, 13 Jan 2025 16:18:42 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e288534b-1f23-46d7-8cfe-cef02974079c</guid><dc:creator>Author Learning Center</dc:creator><description>Current Revision posted to Libraries by Author Learning Center on 1/13/2025 4:18:42 PM&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;&lt;/u&gt;&lt;/strong&gt;In 2019, visiting the public library was one of Americans&amp;rsquo; top cultural activities, &lt;a href="https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx?fbclid=IwAR0og-jTLzzrSzeSlzZNOIvmBkpN5JlfW-uctf1Ri8lsqcD2o2kPyLFdo_0"&gt;according to Gallup&lt;/a&gt;. Adults reported visiting a library 10.5 times per year &amp;ndash; more than they went to the movies, live sporting events, museums, zoos, or theme parks.&lt;/p&gt;
&lt;p&gt;Clearly, there is an audience to be reached in libraries. While you may not make money each time someone checks out your book, there are still advantages to getting your book onto library shelves. Read on to find out why and how you should get your books into public libraries.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;Why should I try to get my book in libraries? &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;By extending your book&amp;rsquo;s reach beyond bookstores, you&amp;rsquo;re making your work accessible to as many people as possible. Public libraries will often display their newest arrivals in a prominent place. If you&amp;rsquo;re a local author or if your book is about a relevant and timely topic, it may get featured as well. Plus, you may see the book promoted on the library&amp;rsquo;s website and social media.&lt;/p&gt;
&lt;p&gt;You know people are looking for books at libraries. They are an excellent place to market your work. If you host a book signing or lecture at the library, people will start looking for your book, and the first place they&amp;rsquo;ll check is the library shelves.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What does my book need?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Acquiring all of the data listed below is not required, but is recommended. It will make your book more appealing to librarians because it gives legitimacy to your work and eases the intake process for them. The less work they have to do to bring your book in, the more likely they are to consider it for their collection.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.isbn.org/" rel="noopener noreferrer" target="_blank"&gt;An International Standard Book Number (ISBN)&lt;/a&gt;: ISBNs are assigned by a certain agency in each country. An ISBN identifies the title to which it is assigned, along with who should be contacted for ordering purposes. This means that for every title or edition of a title, the ISBN is unique and allows a librarian to quickly locate the specific book a patron may want. By securing an ISBN, your book is listed in Bowker Books in Print, meaning it will be discoverable by all major search engines and most libraries. Using ISBNs also allows you to better manage your book&amp;#39;s &lt;a href="/marketing/marketing-plan/w/research/6780/what-every-author-needs-to-know-about-book-metadata-in-publishing---article" rel="noopener noreferrer" target="_blank"&gt;metadata&lt;/a&gt;, and ensure maximum discoverability. You will need to acquire a unique ISBN for each format of your book &amp;ndash; hardcover, paperback, eBook, and audiobook. All retailers and libraries will require an ISBN if you want them to carry your book.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="https://www.loc.gov/publish/pcn/about/process.html" rel="noopener noreferrer" target="_blank"&gt;A Library of Congress Control Number (LCCN)&lt;/a&gt;: The LCCN is the control number for the record the Library of Congress assigns to titles it may acquire, and that librarians use to catalog books. Publishers and self-published authors in the United States can submit an LCCN request by creating an account in &lt;a href="https://www.loc.gov/publish/prepubbooklink/" rel="noopener noreferrer" target="_blank"&gt;PrePub Book Link&lt;/a&gt;, through the Preassigned Control Number (PCN) Program. Authors and publishers outside the United States cannot obtain a LCCN. You must have an ISBN to acquire an LCCN, but unlike an ISBN, you only need one LCCN number to cover a title. Once assigned, this number should be placed on the book&amp;rsquo;s copyright page. Libraries might accept books without LCCNs, but it requires more work on their part.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.loc.gov/publish/cip/" rel="noopener noreferrer" target="_blank"&gt;Cataloging-in-publication (CIP) data block&lt;/a&gt;: Separate from the PCN program, CIP is where the Library of Congress creates a bibliographic record of your book in advance of publication, and these records are sent weekly to libraries as a way &amp;ldquo;to alert the library community to forthcoming publications and to facilitate acquisition,&amp;rdquo; according to the LOC&amp;rsquo;s website. These data blocks provide overall information about your book that will be helpful to librarians when deciding whether or not they will bring your book into the library, such as the genre and subject matter. Self-published authors cannot currently acquire a CIP data block from the Library of Congress, but if you are working with a larger traditional publisher, they can &lt;a href="http://www.loc.gov/publish/cip/about/process.html" rel="noopener noreferrer" target="_blank"&gt;submit your book&lt;/a&gt;. Smaller publishers or self-publishers can create their own data block called publisher&amp;rsquo;s cataloging-in-publication (PCIP). PCIPs should only be created by a professionally trained cataloger who understands the required format and controlled vocabulary used by the library community. The CIP or PCIP is typically placed on the copyright page of a book. Libraries might accept books without CIP or PCIP data blocks, but it requires more work on their part.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my print book?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Make sure you&amp;rsquo;re signed up with a major &lt;a href="/publishing/distribution-sales/w/booksellers/7151/the-differences-between-book-wholesalers-and-distributors" rel="noopener noreferrer" target="_blank"&gt;wholesaler&lt;/a&gt;. This makes the book buying process seamless for librarians. They can simply purchase the book from your wholesaler, who then pays you (or your publisher, if you have one). Librarians prefer to work with wholesalers because they simplify the process and librarians know that your book will look professional, with sturdy binding and an appealing cover. Two of the top wholesalers in the industry are &lt;a href="https://www.ingramcontent.com/publishers/distribution" rel="noopener noreferrer" target="_blank"&gt;Ingram &lt;/a&gt;and &lt;a href="https://www.baker-taylor.com/" rel="noopener noreferrer" target="_blank"&gt;Baker &amp;amp; Taylor&lt;/a&gt;.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Not only does your book need to have sturdy binding, but the &lt;a href="/publishing/design/w/cover/1867/book-design-spine-hierarchy---article" rel="noopener noreferrer" target="_blank"&gt;spine itself should contain some key elements&lt;/a&gt; including the book&amp;rsquo;s title and author name in a legible font. Whether it&amp;rsquo;s a paperback or hardcover, your book will likely be sitting on a bookshelf with only the spine facing out.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Garner &lt;a href="/marketing/book-reviews/" rel="noopener noreferrer" target="_blank"&gt;reviews&lt;/a&gt;. Librarians will look for independent reviews of your book to help them decide if they will purchase the book for their shelves. Securing a review on sites like &lt;a href="https://www.booklistonline.com/" rel="noopener noreferrer" target="_blank"&gt;BookList&lt;/a&gt;, &lt;a href="https://www.kirkusreviews.com/publisher-services/" rel="noopener noreferrer" target="_blank"&gt;Kirkus&lt;/a&gt;, or &lt;a href="https://www.libraryjournal.com/?page=Review-Submissions" rel="noopener noreferrer" target="_blank"&gt;Library Journal &lt;/a&gt;will give credibility to your book and help librarians make the right decision.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; When contacting libraries through email, include the &lt;a href="/marketing/marketing-plan/w/research/3038/the-sell-sheet-what-s-included-in-a-good-one---article" rel="noopener noreferrer" target="_blank"&gt;sell sheet&lt;/a&gt; and marketing plan for your book. Your sell sheet provides general details about the book so the librarian can quickly assess if it&amp;rsquo;s of interest to the library. Your marketing plan shows the librarian what you are doing to drive demand for your book &amp;ndash; a thorough marketing plan means you&amp;rsquo;re increasing interest in your book, and more people are likely to request and look for it at the library.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Offer to create content for the library and include their website in your promotional materials. You may write a blog post for the library&amp;rsquo;s website or create social media posts (which means website visitors and social media followers will learn about you and your book as a result). When you create ads for your book, direct readers to the library to find it. You could also take this a step further and &lt;a href="/marketing/events/w/readings/7090/tips-for-authors-for-connecting-with-their-local-libraries" rel="noopener noreferrer" target="_blank"&gt;host an event at the library,&lt;/a&gt; like a lecture or book signing. Librarians are always on the lookout for events that enrich the community and bring people in &amp;ndash; come up with a worthwhile event where you&amp;rsquo;ll be able to promote your book and drum up excitement among library visitors and readers.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my eBook or audiobook?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; For your eBook or &lt;a href="/publishing/formats/w/audiobooks/6327/7-things-to-know-before-creating-an-audiobook---article" rel="noopener noreferrer" target="_blank"&gt;audiobook&lt;/a&gt;, be available on the right platforms. Print books are still the popular choice over eBooks and audiobooks, but there is a &lt;a href="https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five-americans-now-listen-to-audiobooks/" rel="noopener noreferrer" target="_blank"&gt;growing demand&lt;/a&gt; for books that library patrons can access on their devices. Almost all libraries loan out eBooks and audiobooks, with &lt;a href="https://company.overdrive.com/publishers/" rel="noopener noreferrer" target="_blank"&gt;OverDrive &lt;/a&gt;being the most popular platform. It&amp;rsquo;s not enough for your eBook or audiobook to just be available on Amazon &amp;ndash; there is no way for the librarian to access your book from there. Other platforms that can make your digital formats accessible to libraries and their patrons include &lt;a href="https://www.smashwords.com/" rel="noopener noreferrer" target="_blank"&gt;Smashwords&lt;/a&gt;, &lt;a href="https://www.draft2digital.com/" rel="noopener noreferrer" target="_blank"&gt;Draft2Digital&lt;/a&gt;, and &lt;a href="https://www.bookbaby.com/" rel="noopener noreferrer" target="_blank"&gt;Book Baby&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Library requirements and processes can differ, so start by contacting each location directly to see exactly how to get your book on the shelves. You may end up talking to whomever does collection development.&lt;/p&gt;
&lt;p&gt;Even if you&amp;rsquo;ve followed all these steps and included the proper components, this doesn&amp;rsquo;t guarantee your book will make it into the library. Librarians have budgets to adhere to and patrons to please, so they are very particular with their selections. In this case, you can always offer to donate a copy of your book. Some readers check out books to decide if they will later make a purchase &amp;ndash; it doesn&amp;rsquo;t hurt to get your book out there in as many places as possible!&lt;/p&gt;
&lt;p&gt;Also keep in mind that libraries listen to patron requests; if you are out in the community and actively &lt;a href="/marketing"&gt;marketing&lt;/a&gt; your book, this increases the chance of patrons asking for your book at the library. &amp;nbsp;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;The process may feel overwhelming, but it&amp;rsquo;s worth looking beyond bookstores and into public libraries! For even more information about the process, visit the &lt;a href="/publishing/distribution-sales/w/libraries"&gt;ALC&amp;rsquo;s Libraries section.&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>Library Marketing for Authors</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/8050/library-marketing-for-authors</link><pubDate>Wed, 29 Sep 2021 02:26:54 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:efffe709-aa8f-4a91-8c9b-67f325064a4c</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Current Revision posted to Libraries by Keri-Rae Barnum on 9/29/2021 2:26:54 AM&lt;br /&gt;
&lt;h4&gt;&lt;br /&gt;Discover the underdog market&amp;nbsp;that pays you to display your books on their shelves.&lt;/h4&gt;
&lt;p&gt;&lt;br /&gt;As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding &amp;ldquo;YES!&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Not only are libraries a viable source of book sales, but they are also the only market that pays you to display and market your books for you. Sound too good to be true? Join book marketing expert Keri-Rae Barnum to discover the ins and outs of this underdog market and learn:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Why libraries should be one of your top priorities &lt;br /&gt;&amp;bull; What librarians look for when buying books &lt;br /&gt;&amp;bull; Why and How to get your titles listed with wholesalers &lt;br /&gt;&amp;bull; How to sell librarians on both you and your book &lt;br /&gt;&amp;bull; What to do once the library says &amp;#39;yes&amp;#39;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibrariesForAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../LibrariesForAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibraryMarketingforAuthors.mp4"&gt;www.authorlearningcenter.com/.../LibraryMarketingforAuthors.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Library Marketing for Authors:</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/8050/library-marketing-for-authors/revision/4</link><pubDate>Wed, 29 Sep 2021 01:59:03 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:efffe709-aa8f-4a91-8c9b-67f325064a4c</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 4 posted to Libraries by Keri-Rae Barnum on 9/29/2021 1:59:03 AM&lt;br /&gt;
&lt;h4&gt;&lt;br /&gt;Discover the underdog market&amp;nbsp;that pays you to display your books on their shelves.&lt;/h4&gt;
&lt;p&gt;&lt;br /&gt;As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding &amp;ldquo;YES!&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Not only are libraries a viable source of book sales, but they are also the only market that pays you to display and market your books for you. Sound too good to be true? Join book marketing expert Keri-Rae Barnum to discover the ins and outs of this underdog market and learn:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Why libraries should be one of your top priorities &lt;br /&gt;&amp;bull; What librarians look for when buying books &lt;br /&gt;&amp;bull; Why and How to get your titles listed with wholesalers &lt;br /&gt;&amp;bull; How to sell librarians on both you and your book &lt;br /&gt;&amp;bull; What to do once the library says &amp;#39;yes&amp;#39;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibrariesForAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../LibrariesForAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibraryMarketingforAuthors.mp4"&gt;www.authorlearningcenter.com/.../LibraryMarketingforAuthors.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Library Marketing for Authors:</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/8050/library-marketing-for-authors/revision/3</link><pubDate>Wed, 29 Sep 2021 01:58:48 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:efffe709-aa8f-4a91-8c9b-67f325064a4c</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 3 posted to Libraries by Keri-Rae Barnum on 9/29/2021 1:58:48 AM&lt;br /&gt;
&lt;h4&gt;&lt;br /&gt;Discover the underdog market&amp;nbsp;that pays you to display your books on their shelves.&lt;/h4&gt;
&lt;p&gt;As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding &amp;ldquo;YES!&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Not only are libraries a viable source of book sales, but they are also the only market that pays you to display and market your books for you. Sound too good to be true? Join book marketing expert Keri-Rae Barnum to discover the ins and outs of this underdog market and learn:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Why libraries should be one of your top priorities &lt;br /&gt;&amp;bull; What librarians look for when buying books &lt;br /&gt;&amp;bull; Why and How to get your titles listed with wholesalers &lt;br /&gt;&amp;bull; How to sell librarians on both you and your book &lt;br /&gt;&amp;bull; What to do once the library says &amp;#39;yes&amp;#39;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibrariesForAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../LibrariesForAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibraryMarketingforAuthors.mp4"&gt;www.authorlearningcenter.com/.../LibraryMarketingforAuthors.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Library Marketing for Authors:</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/8050/library-marketing-for-authors/revision/2</link><pubDate>Wed, 29 Sep 2021 01:58:07 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:efffe709-aa8f-4a91-8c9b-67f325064a4c</guid><dc:creator>Keri-Rae Barnum</dc:creator><description>Revision 2 posted to Libraries by Keri-Rae Barnum on 9/29/2021 1:58:07 AM&lt;br /&gt;
&lt;h3&gt;&lt;br /&gt;&lt;br /&gt;Discover the underdog market&amp;nbsp;that pays you to display your books on their shelves.&lt;/h3&gt;
&lt;p&gt;As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding &amp;ldquo;YES!&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Not only are libraries a viable source of book sales, but they are also the only market that pays you to display and market your books for you. Sound too good to be true? Join book marketing expert Keri-Rae Barnum to discover the ins and outs of this underdog market and learn:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Why libraries should be one of your top priorities &lt;br /&gt;&amp;bull; What librarians look for when buying books &lt;br /&gt;&amp;bull; Why and How to get your titles listed with wholesalers &lt;br /&gt;&amp;bull; How to sell librarians on both you and your book &lt;br /&gt;&amp;bull; What to do once the library says &amp;#39;yes&amp;#39;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibrariesForAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../LibrariesForAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibraryMarketingforAuthors.mp4"&gt;www.authorlearningcenter.com/.../LibraryMarketingforAuthors.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Library Marketing for Authors:</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/8050/library-marketing-for-authors/revision/1</link><pubDate>Wed, 29 Sep 2021 01:53:14 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:efffe709-aa8f-4a91-8c9b-67f325064a4c</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Libraries by Author Learning Center on 9/29/2021 1:53:14 AM&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;br /&gt;Discover the underdog market&amp;nbsp;that pays you to display your books on their shelves.&lt;/p&gt;
&lt;p&gt;As an author, you may wonder if marketing your book to libraries is worth the effort. The answer is a resounding &amp;ldquo;YES!&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Not only are libraries a viable source of book sales, but they are also the only market that pays you to display and market your books for you. Sound too good to be true? Join book marketing expert Keri-Rae Barnum to discover the ins and outs of this underdog market and learn:&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Why libraries should be one of your top priorities &lt;br /&gt;&amp;bull; What librarians look for when buying books &lt;br /&gt;&amp;bull; Why and How to get your titles listed with wholesalers &lt;br /&gt;&amp;bull; How to sell librarians on both you and your book &lt;br /&gt;&amp;bull; What to do once the library says &amp;#39;yes&amp;#39;&lt;/p&gt;
&lt;p&gt;Here is the handout referenced in the session:&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibrariesForAuthors_5F00_Handout.pdf"&gt;www.authorlearningcenter.com/.../LibrariesForAuthors_5F00_Handout.pdf&lt;/a&gt;&lt;br /&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/LibraryMarketingforAuthors.mp4"&gt;www.authorlearningcenter.com/.../LibraryMarketingforAuthors.mp4&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About the Presenter:&lt;/strong&gt;&lt;br /&gt;Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the &amp;ldquo;learning curve&amp;rdquo; and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at &lt;a href="https://newshelves.com/" rel="noopener noreferrer" target="_blank"&gt;www.newshelves.com&lt;/a&gt;.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, Recorded Webinar&lt;/div&gt;
</description></item><item><title>Maisy Card Shares the Top Three Questions Librarians Are Asked Most</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7737/maisy-card-shares-the-top-three-questions-librarians-are-asked-most</link><pubDate>Thu, 09 Apr 2020 14:49:12 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ff17a96d-b113-4f01-b23b-12f5768838f9</guid><dc:creator>Maisy Card</dc:creator><description>Current Revision posted to Libraries by Maisy Card on 4/9/2020 2:49:12 PM&lt;br /&gt;
&lt;p&gt;Debut author of &lt;em&gt;These Ghosts Are Family&lt;/em&gt;, Maisy Card, shares the questions she&amp;#39;s asked most as a public librarian.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;These Ghosts Are Family&lt;/em&gt; is a transporting debut novel that reveals the ways in which a Jamaican family forms and fractures over generations, in the tradition of &lt;em&gt;Homegoing&lt;/em&gt; by Yaa Gyasi. For more on this author visit &lt;a href="https://www.simonandschuster.com/authors/Maisy-Card/155564110"&gt;https://www.simonandschuster.com/authors/Maisy-Card/155564110&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.youtube.com/watch?v=mnYy-QeXkpI&amp;amp;t"&gt;www.youtube.com/watch&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
</description></item><item><title>Advice for Authors on Getting Their Books Placed in Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7716/advice-for-authors-on-getting-their-books-placed-in-libraries</link><pubDate>Fri, 13 Mar 2020 14:38:09 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:0c788eed-571e-4c60-a51c-9a4a8f176d8a</guid><dc:creator>Sara Stratton</dc:creator><description>Current Revision posted to Libraries by Sara Stratton on 3/13/2020 2:38:09 PM&lt;br /&gt;
&lt;p&gt;Before trying to get your book into libraries, Redwood Publishing owner Sara Stratton recommends first focusing on your launch. Get some sales and reviews and build your audience. Then take your story of success to the library &amp;ndash; this can help sway the library&amp;rsquo;s opinion in whether or not to bring in your book. Stratton has also seen authors succeed in this venture when bringing something else to the table besides just their book. Offer to host a book signing or other event to show that you are invested in getting people to the library. Another tip Stratton offers is adding your book to OverDrive, which allows users to borrow eBooks, audiobooks, and videos for free. If you get a lot of traffic on this platform, libraries will take that into consideration. Finally, Stratton says that obtaining a Library of Congress number doesn&amp;rsquo;t hurt, because your book will be discoverable in the library&amp;rsquo;s system.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/AdviceforAuthorsonGettingTheirBooksPlacedinLibraries.mp4"&gt;www.authorlearningcenter.com/.../AdviceforAuthorsonGettingTheirBooksPlacedinLibraries.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>How to Get Your Book into Public Libraries and Why it Matters</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7658/how-to-get-your-book-into-public-libraries-and-why-it-matters/revision/3</link><pubDate>Tue, 11 Feb 2020 13:06:42 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e288534b-1f23-46d7-8cfe-cef02974079c</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 3 posted to Libraries by Author Learning Center on 2/11/2020 1:06:42 PM&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;&lt;/u&gt;&lt;/strong&gt;In 2019, visiting the public library was one of Americans&amp;rsquo; top cultural activities, &lt;a href="https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx?fbclid=IwAR0og-jTLzzrSzeSlzZNOIvmBkpN5JlfW-uctf1Ri8lsqcD2o2kPyLFdo_0"&gt;according to Gallup&lt;/a&gt;. Adults reported visiting a library 10.5 times per year &amp;ndash; more than they went to the movies, live sporting events, museums, zoos, or theme parks.&lt;/p&gt;
&lt;p&gt;Clearly, there is an audience to be reached in libraries. While you may not make money each time someone checks out your book, there are still advantages to getting your book onto library shelves. Read on to find out why and how you should get your books into public libraries.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;Why should I try to get my book in libraries? &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;By extending your book&amp;rsquo;s reach beyond bookstores, you&amp;rsquo;re making your work accessible to as many people as possible. Public libraries will often display their newest arrivals in a prominent place. If you&amp;rsquo;re a local author or if your book is about a relevant and timely topic, it may get featured as well. Plus, you may see the book promoted on the library&amp;rsquo;s website and social media.&lt;/p&gt;
&lt;p&gt;You know people are looking for books at libraries. They are an excellent place to market your work. If you host a book signing or lecture at the library, people will start looking for your book, and the first place they&amp;rsquo;ll check is the library shelves.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What does my book need?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Acquiring all of the data listed below is not required, but is recommended. It will make your book more appealing to librarians because it gives legitimacy to your work and eases the intake process for them. The less work they have to do to bring your book in, the more likely they are to consider it for their collection.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.isbn.org/" rel="noopener noreferrer" target="_blank"&gt;An International Standard Book Number (ISBN)&lt;/a&gt;: ISBNs are assigned by a certain agency in each country. An ISBN identifies the title to which it is assigned, along with who should be contacted for ordering purposes. This means that for every title or edition of a title, the ISBN is unique and allows a librarian to quickly locate the specific book a patron may want. By securing an ISBN, your book is listed in Bowker Books in Print, meaning it will be discoverable by all major search engines and most libraries. Using ISBNs also allows you to better manage your book&amp;#39;s &lt;a href="/marketing/marketing-plan/w/research/6780/what-every-author-needs-to-know-about-book-metadata-in-publishing---article" rel="noopener noreferrer" target="_blank"&gt;metadata&lt;/a&gt;, and ensure maximum discoverability. You will need to acquire a unique ISBN for each format of your book &amp;ndash; hardcover, paperback, eBook, and audiobook. All retailers and libraries will require an ISBN if you want them to carry your book.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="https://www.loc.gov/publish/pcn/about/process.html" rel="noopener noreferrer" target="_blank"&gt;A Library of Congress Control Number (LCCN)&lt;/a&gt;: The LCCN is the control number for the record the Library of Congress assigns to titles it may acquire, and that librarians use to catalog books. Publishers and self-published authors in the United States can submit an LCCN request by creating an account in &lt;a href="https://www.loc.gov/publish/prepubbooklink/" rel="noopener noreferrer" target="_blank"&gt;PrePub Book Link&lt;/a&gt;, through the Preassigned Control Number (PCN) Program. Authors and publishers outside the United States cannot obtain a LCCN. You must have an ISBN to acquire an LCCN, but unlike an ISBN, you only need one LCCN number to cover a title. Once assigned, this number should be placed on the book&amp;rsquo;s copyright page. Libraries might accept books without LCCNs, but it requires more work on their part.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.loc.gov/publish/cip/" rel="noopener noreferrer" target="_blank"&gt;Cataloging-in-publication (CIP) data block&lt;/a&gt;: Separate from the PCN program, CIP is where the Library of Congress creates a bibliographic record of your book in advance of publication, and these records are sent weekly to libraries as a way &amp;ldquo;to alert the library community to forthcoming publications and to facilitate acquisition,&amp;rdquo; according to the LOC&amp;rsquo;s website. These data blocks provide overall information about your book that will be helpful to librarians when deciding whether or not they will bring your book into the library, such as the genre and subject matter. Self-published authors cannot currently acquire a CIP data block from the Library of Congress, but if you are working with a larger traditional publisher, they can &lt;a href="http://www.loc.gov/publish/cip/about/process.html" rel="noopener noreferrer" target="_blank"&gt;submit your book&lt;/a&gt;. Smaller publishers or self-publishers can create their own data block called publisher&amp;rsquo;s cataloging-in-publication (PCIP). PCIPs should only be created by a professionally trained cataloger who understands the required format and controlled vocabulary used by the library community. The CIP or PCIP is typically placed on the copyright page of a book. Libraries might accept books without CIP or PCIP data blocks, but it requires more work on their part.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my print book?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Make sure you&amp;rsquo;re signed up with a major &lt;a href="/publishing/distribution-sales/w/booksellers/7151/the-differences-between-book-wholesalers-and-distributors" rel="noopener noreferrer" target="_blank"&gt;wholesaler&lt;/a&gt;. This makes the book buying process seamless for librarians. They can simply purchase the book from your wholesaler, who then pays you (or your publisher, if you have one). Librarians prefer to work with wholesalers because they simplify the process and librarians know that your book will look professional, with sturdy binding and an appealing cover. Two of the top wholesalers in the industry are &lt;a href="https://www.ingramcontent.com/publishers/distribution" rel="noopener noreferrer" target="_blank"&gt;Ingram &lt;/a&gt;and &lt;a href="https://www.baker-taylor.com/" rel="noopener noreferrer" target="_blank"&gt;Baker &amp;amp; Taylor&lt;/a&gt;.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Not only does your book need to have sturdy binding, but the &lt;a href="/publishing/design/w/cover/1867/book-design-spine-hierarchy---article" rel="noopener noreferrer" target="_blank"&gt;spine itself should contain some key elements&lt;/a&gt; including the book&amp;rsquo;s title and author name in a legible font. Whether it&amp;rsquo;s a paperback or hardcover, your book will likely be sitting on a bookshelf with only the spine facing out.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Garner &lt;a href="/marketing/book-reviews/" rel="noopener noreferrer" target="_blank"&gt;reviews&lt;/a&gt;. Librarians will look for independent reviews of your book to help them decide if they will purchase the book for their shelves. Securing a review on sites like &lt;a href="https://www.booklistonline.com/" rel="noopener noreferrer" target="_blank"&gt;BookList&lt;/a&gt;, &lt;a href="https://www.kirkusreviews.com/publisher-services/" rel="noopener noreferrer" target="_blank"&gt;Kirkus&lt;/a&gt;, or &lt;a href="https://www.libraryjournal.com/?page=Review-Submissions" rel="noopener noreferrer" target="_blank"&gt;Library Journal &lt;/a&gt;will give credibility to your book and help librarians make the right decision.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; When contacting libraries through email, include the &lt;a href="/marketing/marketing-plan/w/research/3038/the-sell-sheet-what-s-included-in-a-good-one---article" rel="noopener noreferrer" target="_blank"&gt;sell sheet&lt;/a&gt; and marketing plan for your book. Your sell sheet provides general details about the book so the librarian can quickly assess if it&amp;rsquo;s of interest to the library. Your marketing plan shows the librarian what you are doing to drive demand for your book &amp;ndash; a thorough marketing plan means you&amp;rsquo;re increasing interest in your book, and more people are likely to request and look for it at the library.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Offer to create content for the library and include their website in your promotional materials. You may write a blog post for the library&amp;rsquo;s website or create social media posts (which means website visitors and social media followers will learn about you and your book as a result). When you create ads for your book, direct readers to the library to find it. You could also take this a step further and &lt;a href="/marketing/events/w/readings/7090/tips-for-authors-for-connecting-with-their-local-libraries" rel="noopener noreferrer" target="_blank"&gt;host an event at the library,&lt;/a&gt; like a lecture or book signing. Librarians are always on the lookout for events that enrich the community and bring people in &amp;ndash; come up with a worthwhile event where you&amp;rsquo;ll be able to promote your book and drum up excitement among library visitors and readers.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my eBook or audiobook?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; For your eBook or &lt;a href="/publishing/formats/w/audiobooks/6327/7-things-to-know-before-creating-an-audiobook---article" rel="noopener noreferrer" target="_blank"&gt;audiobook&lt;/a&gt;, be available on the right platforms. Print books are still the popular choice over eBooks and audiobooks, but there is a &lt;a href="https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five-americans-now-listen-to-audiobooks/" rel="noopener noreferrer" target="_blank"&gt;growing demand&lt;/a&gt; for books that library patrons can access on their devices. Almost all libraries loan out eBooks and audiobooks, with &lt;a href="https://company.overdrive.com/publishers/" rel="noopener noreferrer" target="_blank"&gt;OverDrive &lt;/a&gt;being the most popular platform. It&amp;rsquo;s not enough for your eBook or audiobook to just be available on Amazon &amp;ndash; there is no way for the librarian to access your book from there. Other platforms that can make your digital formats accessible to libraries and their patrons include &lt;a href="https://www.smashwords.com/" rel="noopener noreferrer" target="_blank"&gt;Smashwords&lt;/a&gt;, &lt;a href="https://www.draft2digital.com/" rel="noopener noreferrer" target="_blank"&gt;Draft2Digital&lt;/a&gt;, and &lt;a href="https://www.bookbaby.com/" rel="noopener noreferrer" target="_blank"&gt;Book Baby&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Library requirements and processes can differ, so start by contacting each location directly to see exactly how to get your book on the shelves. You may end up talking to whomever does collection development.&lt;/p&gt;
&lt;p&gt;Even if you&amp;rsquo;ve followed all these steps and included the proper components, this doesn&amp;rsquo;t guarantee your book will make it into the library. Librarians have budgets to adhere to and patrons to please, so they are very particular with their selections. In this case, you can always offer to donate a copy of your book. Some readers check out books to decide if they will later make a purchase &amp;ndash; it doesn&amp;rsquo;t hurt to get your book out there in as many places as possible!&lt;/p&gt;
&lt;p&gt;Also keep in mind that libraries listen to patron requests; if you are out in the community and actively &lt;a href="/marketing"&gt;marketing&lt;/a&gt; your book, this increases the chance of patrons asking for your book at the library. &amp;nbsp;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;The process may feel overwhelming, but it&amp;rsquo;s worth looking beyond bookstores and into public libraries! For even more information about the process, visit the &lt;a href="/publishing/distribution-sales/w/libraries"&gt;ALC&amp;rsquo;s Libraries section.&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>How to Get Your Book into Public Libraries and Why it Matters</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7658/how-to-get-your-book-into-public-libraries-and-why-it-matters/revision/2</link><pubDate>Fri, 07 Feb 2020 17:32:04 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e288534b-1f23-46d7-8cfe-cef02974079c</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Libraries by Author Learning Center on 2/7/2020 5:32:04 PM&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;&lt;/u&gt;&lt;/strong&gt;In 2019, visiting the public library was one of Americans&amp;rsquo; top cultural activities, &lt;a href="https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx?fbclid=IwAR0og-jTLzzrSzeSlzZNOIvmBkpN5JlfW-uctf1Ri8lsqcD2o2kPyLFdo_0"&gt;according to Gallup&lt;/a&gt;. Adults reported visiting a library 10.5 times per year &amp;ndash; more than they went to the movies, live sporting events, museums, zoos, or theme parks.&lt;/p&gt;
&lt;p&gt;Clearly, there is an audience to be reached in libraries. While you may not make money each time someone checks out your book, there are still advantages to getting your book onto library shelves. Read on to find out why and how you should get your books into public libraries.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;Why should I try to get my book in libraries? &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;By extending your book&amp;rsquo;s reach beyond bookstores, you&amp;rsquo;re making your work accessible to as many people as possible. Public libraries will often display their newest arrivals in a prominent place. If you&amp;rsquo;re a local author or if your book is about a relevant and timely topic, it may get featured as well. Plus, you may see the book promoted on the library&amp;rsquo;s website and social media.&lt;/p&gt;
&lt;p&gt;You know people are looking for books at libraries. They are an excellent place to market your work. If you host a book signing or lecture at the library, people will start looking for your book, and the first place they&amp;rsquo;ll check is the library shelves.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What does my book need?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Acquiring all of the data listed below is not required, but is recommended. It will make your book more appealing to librarians because it gives legitimacy to your work and eases the intake process for them. The less work they have to do to bring your book in, the more likely they are to consider it for their collection.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.isbn.org/" rel="noopener noreferrer" target="_blank"&gt;An International Standard Book Number (ISBN)&lt;/a&gt;: ISBNs are assigned by a certain agency in each country. An ISBN identifies the title to which it is assigned, along with who should be contacted for ordering purposes. This means that for every title or edition of a title, the ISBN is unique and allows a librarian to quickly locate the specific book a patron may want. By securing an ISBN, your book is listed in Bowker Books in Print, meaning it will be discoverable by all major search engines and most libraries. Using ISBNs also allows you to better manage your book&amp;#39;s &lt;a href="/marketing/marketing-plan/w/research/6780/what-every-author-needs-to-know-about-book-metadata-in-publishing---article" rel="noopener noreferrer" target="_blank"&gt;metadata&lt;/a&gt;, and ensure maximum discoverability. You will need to acquire a unique ISBN for each format of your book &amp;ndash; hardcover, paperback, eBook, and audiobook. All retailers and libraries will require an ISBN if you want them to carry your book.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="https://www.loc.gov/publish/pcn/about/process.html" rel="noopener noreferrer" target="_blank"&gt;A Library of Congress Control Number (LCCN)&lt;/a&gt;: The LCCN is the control number for the record the Library of Congress assigns to titles it may acquire, and that librarians use to catalog books. Publishers and self-published authors in the United States can submit an LCCN request by creating an account in &lt;a href="https://www.loc.gov/publish/prepubbooklink/" rel="noopener noreferrer" target="_blank"&gt;PrePub Book Link&lt;/a&gt;, through the Preassigned Control Number (PCN) Program. Authors and publishers outside the United States cannot obtain a LCCN. You must have an ISBN to acquire an LCCN, but unlike an ISBN, you only need one LCCN number to cover a title. Once assigned, this number should be placed on the book&amp;rsquo;s copyright page. Libraries might accept books without LCCNs, but it requires more work on their part.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; &lt;a href="http://www.loc.gov/publish/cip/" rel="noopener noreferrer" target="_blank"&gt;Cataloging-in-publication (CIP) data block&lt;/a&gt;: Separate from the PCN program, CIP is where the Library of Congress creates a bibliographic record of your book in advance of publication, and these records are sent weekly to libraries as a way &amp;ldquo;to alert the library community to forthcoming publications and to facilitate acquisition,&amp;rdquo; according to the LOC&amp;rsquo;s website. These data blocks provide overall information about your book that will be helpful to librarians when deciding whether or not they will bring your book into the library, such as the genre and subject matter. Self-published authors cannot currently acquire a CIP data block from the Library of Congress, but if you are working with a larger traditional publisher, they can &lt;a href="http://www.loc.gov/publish/cip/about/process.html" rel="noopener noreferrer" target="_blank"&gt;submit your book&lt;/a&gt;. Smaller publishers or self-publishers can create their own data block called publisher&amp;rsquo;s cataloging-in-publication (PCIP). PCIPs should only be created by a professionally trained cataloger who understands the required format and controlled vocabulary used by the library community. The CIP or PCIP is typically placed on the copyright page of a book. Libraries might accept books without CIP or PCIP data blocks, but it requires more work on their part.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my print book?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Make sure you&amp;rsquo;re signed up with a major &lt;a href="/publishing/distribution-sales/w/booksellers/7151/the-differences-between-book-wholesalers-and-distributors" rel="noopener noreferrer" target="_blank"&gt;wholesaler&lt;/a&gt;. This makes the book buying process seamless for librarians. They can simply purchase the book from your wholesaler, who then pays you (or your publisher, if you have one). Librarians prefer to work with wholesalers because they simplify the process and librarians know that your book will look professional, with sturdy binding and an appealing cover. Two of the top wholesalers in the industry are &lt;a href="https://www.ingramcontent.com/publishers/distribution" rel="noopener noreferrer" target="_blank"&gt;Ingram &lt;/a&gt;and &lt;a href="https://www.baker-taylor.com/" rel="noopener noreferrer" target="_blank"&gt;Baker &amp;amp; Taylor&lt;/a&gt;.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Not only does your book need to have sturdy binding, but the &lt;a href="/publishing/design/w/cover/1867/book-design-spine-hierarchy---article" rel="noopener noreferrer" target="_blank"&gt;spine itself should contain some key elements&lt;/a&gt; including the book&amp;rsquo;s title and author name in a legible font. Whether it&amp;rsquo;s a paperback or hardback, your book will likely be sitting on a bookshelf with only the spine facing out.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Garner &lt;a href="/marketing/book-reviews/" rel="noopener noreferrer" target="_blank"&gt;reviews&lt;/a&gt;. Librarians will look for independent reviews of your book to help them decide if they will purchase the book for their shelves. Securing a review on sites like &lt;a href="https://www.booklistonline.com/" rel="noopener noreferrer" target="_blank"&gt;BookList&lt;/a&gt;, &lt;a href="https://www.kirkusreviews.com/publisher-services/" rel="noopener noreferrer" target="_blank"&gt;Kirkus&lt;/a&gt;, or &lt;a href="https://www.libraryjournal.com/?page=Review-Submissions" rel="noopener noreferrer" target="_blank"&gt;Library Journal &lt;/a&gt;will give credibility to your book and help librarians make the right decision.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; When contacting libraries through email, include the &lt;a href="/marketing/marketing-plan/w/research/3038/the-sell-sheet-what-s-included-in-a-good-one---article" rel="noopener noreferrer" target="_blank"&gt;sell sheet&lt;/a&gt; and marketing plan for your book. Your sell sheet provides general details about the book so the librarian can quickly assess if it&amp;rsquo;s of interest to the library. Your marketing plan shows the librarian what you are doing to drive demand for your book &amp;ndash; a thorough marketing plan means you&amp;rsquo;re increasing interest in your book, and more people are likely to request and look for it at the library.&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; Offer to create content for the library and include their website in your promotional materials. You may write a blog post for the library&amp;rsquo;s website or create social media posts (which means website visitors and social media followers will learn about you and your book as a result). When you create ads for your book, direct readers to the library to find it. You could also take this a step further and &lt;a href="/marketing/events/w/readings/7090/tips-for-authors-for-connecting-with-their-local-libraries" rel="noopener noreferrer" target="_blank"&gt;host an event at the library,&lt;/a&gt; like a lecture or book signing. Librarians are always on the lookout for events that enrich the community and bring people in &amp;ndash; come up with a worthwhile event where you&amp;rsquo;ll be able to promote your book and drum up excitement among library visitors and readers.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my eBook or audiobook?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left:30px;"&gt;&amp;bull; For your eBook or &lt;a href="/publishing/formats/w/audiobooks/6327/7-things-to-know-before-creating-an-audiobook---article" rel="noopener noreferrer" target="_blank"&gt;audiobook&lt;/a&gt;, be available on the right platforms. Print books are still the popular choice over eBooks and audiobooks, but there is a &lt;a href="https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five-americans-now-listen-to-audiobooks/" rel="noopener noreferrer" target="_blank"&gt;growing demand&lt;/a&gt; for books that library patrons can access on their devices. Almost all libraries loan out eBooks and audiobooks, with &lt;a href="https://company.overdrive.com/publishers/" rel="noopener noreferrer" target="_blank"&gt;OverDrive &lt;/a&gt;being the most popular platform. It&amp;rsquo;s not enough for your eBook or audiobook to just be available on Amazon &amp;ndash; there is no way for the librarian to access your book from there. Other platforms that can make your digital formats accessible to libraries and their patrons include &lt;a href="https://www.smashwords.com/" rel="noopener noreferrer" target="_blank"&gt;Smashwords&lt;/a&gt;, &lt;a href="https://www.draft2digital.com/" rel="noopener noreferrer" target="_blank"&gt;Draft2Digital&lt;/a&gt;, and &lt;a href="https://www.bookbaby.com/" rel="noopener noreferrer" target="_blank"&gt;Book Baby&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;Library requirements and processes can differ, so start by contacting each location directly to see exactly how to get your book on the shelves. You may end up talking to whomever does collection development.&lt;/p&gt;
&lt;p&gt;Even if you&amp;rsquo;ve followed all these steps and included the proper components, this doesn&amp;rsquo;t guarantee your book will make it into the library. Librarians have budgets to adhere to and patrons to please, so they are very particular with their selections. In this case, you can always offer to donate a copy of your book. Some readers check out books to decide if they will later make a purchase &amp;ndash; it doesn&amp;rsquo;t hurt to get your book out there in as many places as possible!&lt;/p&gt;
&lt;p&gt;Also keep in mind that libraries listen to patron requests; if you are out in the community and actively &lt;a href="/marketing"&gt;marketing&lt;/a&gt; your book, this increases the chance of patrons asking for your book at the library. &amp;nbsp;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;The process may feel overwhelming, but it&amp;rsquo;s worth looking beyond bookstores and into public libraries! For even more information about the process, visit the &lt;a href="/publishing/distribution-sales/w/libraries"&gt;ALC&amp;rsquo;s Libraries section.&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>How to Get Your Book into Public Libraries and Why it Matters</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7658/how-to-get-your-book-into-public-libraries-and-why-it-matters/revision/1</link><pubDate>Fri, 07 Feb 2020 17:05:33 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e288534b-1f23-46d7-8cfe-cef02974079c</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 1 posted to Libraries by Author Learning Center on 2/7/2020 5:05:33 PM&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;&lt;/u&gt;&lt;/strong&gt;In 2019, visiting the public library was one of Americans&amp;rsquo; top cultural activities, &lt;a href="https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx?fbclid=IwAR0og-jTLzzrSzeSlzZNOIvmBkpN5JlfW-uctf1Ri8lsqcD2o2kPyLFdo_0"&gt;according to Gallup&lt;/a&gt;. Adults reported visiting a library 10.5 times per year &amp;ndash; more than they went to the movies, live sporting events, museums, zoos, or theme parks.&lt;/p&gt;
&lt;p&gt;Clearly, there is an audience to be reached in libraries. While you may not make money each time someone checks out your book, there are still advantages to getting your book onto library shelves. Read on to find out why and how you should get your books into public libraries.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;Why should I try to get my book in libraries? &lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;By extending your book&amp;rsquo;s reach beyond bookstores, you&amp;rsquo;re making your work accessible to as many people as possible. Public libraries will often display their newest arrivals in a prominent place. If you&amp;rsquo;re a local author or if your book is about a relevant and timely topic, it may get featured as well. Plus, you may see the book promoted on the library&amp;rsquo;s website and social media.&lt;/p&gt;
&lt;p&gt;You know people are looking for books at libraries. They are an excellent place to market your work. If you host a book signing or lecture at the library, people will start looking for your book, and the first place they&amp;rsquo;ll check is the library shelves.&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What does my book need?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Acquiring all of the data listed below is not required, but is recommended. It will make your book more appealing to librarians because it gives legitimacy to your work and eases the intake process for them. The less work they have to do to bring your book in, the more likely they are to consider it for their collection.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a href="http://www.isbn.org/"&gt;An International Standard Book Number (ISBN&lt;/a&gt;): ISBNs are assigned by a certain agency in each country. An ISBN identifies the title to which it is assigned, along with who should be contacted for ordering purposes. This means that for every title or edition of a title, the ISBN is unique and allows a librarian to quickly locate the specific book a patron may want. By securing an ISBN, your book is listed in Bowker Books in Print, meaning it will be discoverable by all major search engines and most libraries. Using ISBNs also allows you to better manage your book&amp;#39;s &lt;a href="/marketing/marketing-plan/w/research/6780/what-every-author-needs-to-know-about-book-metadata-in-publishing---article"&gt;metadata&lt;/a&gt;, and ensure maximum discoverability. You will need to acquire a unique ISBN for each format of your book &amp;ndash; hardcover, paperback, eBook, and audiobook. All retailers and libraries will require an ISBN if you want them to carry your book.&lt;/li&gt;
&lt;li&gt;&lt;a href="https://www.loc.gov/publish/pcn/about/process.html"&gt;A Library of Congress Control Number (LCCN)&lt;/a&gt;: The LCCN is the control number for the record the Library of Congress assigns to titles it may acquire, and that librarians use to catalog books. Publishers and self-published authors in the United States can submit an LCCN request by creating an account in &lt;a href="https://www.loc.gov/publish/prepubbooklink/"&gt;PrePub Book Link&lt;/a&gt;&lt;span&gt;,&lt;/span&gt; through the Preassigned Control Number (PCN) Program. Authors and publishers outside the United States cannot obtain a LCCN. You must have an ISBN to acquire an LCCN, but unlike an ISBN, you only need one LCCN number to cover a title. Once assigned, this number should be placed on the book&amp;rsquo;s copyright page. Libraries might accept books without LCCNs, but it requires more work on their part.&lt;/li&gt;
&lt;li&gt;&lt;a href="http://www.loc.gov/publish/cip/"&gt;Cataloging-in-publication (CIP) data block&lt;/a&gt;: Separate from the PCN program, CIP is where the Library of Congress creates a bibliographic record of your book in advance of publication, and these records are sent weekly to libraries as a way &amp;ldquo;to alert the library community to forthcoming publications and to facilitate acquisition,&amp;rdquo; according to the LOC&amp;rsquo;s website. These data blocks provide overall information about your book that will be helpful to librarians when deciding whether or not they will bring your book into the library, such as the genre and subject matter. Self-published authors cannot currently acquire a CIP data block from the Library of Congress, but if you are working with a larger traditional publisher, they can &lt;a href="http://www.loc.gov/publish/cip/about/process.html"&gt;submit your book&lt;/a&gt;. Smaller publishers or self-publishers can create their own data block called publisher&amp;rsquo;s cataloging-in-publication (PCIP). PCIPs should only be created by a professionally trained cataloger who understands the required format and controlled vocabulary used by the library community. The CIP or PCIP is typically placed on the copyright page of a book. Libraries might accept books without CIP or PCIP data blocks, but it requires more work on their part.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my print book?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Make sure you&amp;rsquo;re signed up with a major &lt;a href="/publishing/distribution-sales/w/booksellers/7151/the-differences-between-book-wholesalers-and-distributors"&gt;wholesaler&lt;/a&gt;. This makes the book buying process seamless for librarians. They can simply purchase the book from your wholesaler, who then pays you (or your publisher, if you have one). Librarians prefer to work with wholesalers because they simplify the process and librarians know that your book will look professional, with sturdy binding and an appealing cover. Two of the top wholesalers in the industry are &lt;a href="https://www.ingramcontent.com/publishers/distribution"&gt;Ingram&lt;/a&gt; and &lt;a href="https://www.baker-taylor.com/"&gt;Baker &amp;amp; Taylor&lt;/a&gt;.&lt;/li&gt;
&lt;li&gt;Not only does your book need to have sturdy binding, but the &lt;a href="/publishing/design/w/cover/1867/book-design-spine-hierarchy---article"&gt;spine itself should contain some key elements&lt;/a&gt; including the book&amp;rsquo;s title and author name in a legible font. Whether it&amp;rsquo;s a paperback or hardback, your book will likely be sitting on a bookshelf with only the spine facing out.&lt;/li&gt;
&lt;li&gt;Garner &lt;a href="/marketing/book-reviews/"&gt;reviews&lt;/a&gt;. Librarians will look for independent reviews of your book to help them decide if they will purchase the book for their shelves. Securing a review on sites like &lt;a href="https://www.booklistonline.com/"&gt;BookList&lt;/a&gt;, &lt;a href="https://www.kirkusreviews.com/publisher-services/"&gt;Kirkus&lt;/a&gt;, or &lt;a href="https://www.libraryjournal.com/?page=Review-Submissions"&gt;Library Journal&lt;/a&gt; will give credibility to your book and help librarians make the right decision.&lt;/li&gt;
&lt;li&gt;When contacting libraries through email, include the &lt;a href="/marketing/marketing-plan/w/research/3038/the-sell-sheet-what-s-included-in-a-good-one---article"&gt;sell sheet&lt;/a&gt; and marketing plan for your book. Your sell sheet provides general details about the book so the librarian can quickly assess if it&amp;rsquo;s of interest to the library. Your marketing plan shows the librarian what you are doing to drive demand for your book &amp;ndash; a thorough marketing plan means you&amp;rsquo;re increasing interest in your book, and more people are likely to request and look for it at the library.&lt;/li&gt;
&lt;li&gt;Offer to create content for the library and include their website in your promotional materials. You may write a blog post for the library&amp;rsquo;s website or create social media posts (which means website visitors and social media followers will learn about you and your book as a result). When you create ads for your book, direct readers to the library to find it. You could also take this a step further and &lt;a href="/marketing/events/w/readings/7090/tips-for-authors-for-connecting-with-their-local-libraries"&gt;host an event at the library&lt;/a&gt;, like a lecture or book signing. Librarians are always on the lookout for events that enrich the community and bring people in &amp;ndash; come up with a worthwhile event where you&amp;rsquo;ll be able to promote your book and drum up excitement among library visitors and readers.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="font-size:150%;"&gt;&lt;strong&gt;What do I need to do for my eBook or audiobook?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;For your eBook or &lt;a href="/publishing/formats/w/audiobooks/6327/7-things-to-know-before-creating-an-audiobook---article"&gt;audiobook&lt;/a&gt;, be available on the right platforms. Print books are still the popular choice over eBooks and audiobooks, but there is a &lt;a href="https://www.pewresearch.org/fact-tank/2019/09/25/one-in-five-americans-now-listen-to-audiobooks/"&gt;growing demand&lt;/a&gt; for books that library patrons can access on their devices. Almost all libraries loan out eBooks and audiobooks, with &lt;a href="https://company.overdrive.com/publishers/"&gt;OverDrive&lt;/a&gt; being the most popular platform. It&amp;rsquo;s not enough for your eBook or audiobook to just be available on Amazon &amp;ndash; there is no way for the librarian to access your book from there. Other platforms that can make your digital formats accessible to libraries and their patrons include &lt;a href="https://www.smashwords.com/"&gt;Smashwords&lt;/a&gt;, &lt;a href="https://www.draft2digital.com/"&gt;Draft2Digital&lt;/a&gt;, and &lt;a href="https://www.bookbaby.com/"&gt;Book Baby&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Library requirements and processes can differ, so start by contacting each location directly to see exactly how to get your book on the shelves. You may end up talking to whomever does collection development.&lt;/p&gt;
&lt;p&gt;Even if you&amp;rsquo;ve followed all these steps and included the proper components, this doesn&amp;rsquo;t guarantee your book will make it into the library. Librarians have budgets to adhere to and patrons to please, so they are very particular with their selections. In this case, you can always offer to donate a copy of your book. Some readers check out books to decide if they will later make a purchase &amp;ndash; it doesn&amp;rsquo;t hurt to get your book out there in as many places as possible!&lt;/p&gt;
&lt;p&gt;Also keep in mind that libraries listen to patron requests; if you are out in the community and actively &lt;a href="/marketing"&gt;marketing&lt;/a&gt; your book, this increases the chance of patrons asking for your book at the library. &amp;nbsp;&lt;/p&gt;
&lt;hr /&gt;
&lt;p&gt;The process may feel overwhelming, but it&amp;rsquo;s worth looking beyond bookstores and into public libraries! For even more information about the process, visit the &lt;a href="/publishing/distribution-sales/w/libraries"&gt;ALC&amp;rsquo;s Libraries section.&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: article, fiction, Nonfiction&lt;/div&gt;
</description></item><item><title>Advice for Indie Authors for Getting Placement in Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7156/advice-for-indie-authors-for-getting-placement-in-libraries</link><pubDate>Mon, 10 Dec 2018 19:09:25 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a098c878-fdb9-4431-8bab-d9021cc21e85</guid><dc:creator>Amy Collins</dc:creator><description>Current Revision posted to Libraries by Amy Collins on 12/10/2018 7:09:25 PM&lt;br /&gt;
&lt;div class="asl-wikipage-summary"&gt;
&lt;p&gt;Libraries are unique places to market a book. In a library, there are rules and competing interests that don&amp;rsquo;t exist in a bookstore. Amy Collins, President of New Shelves Books, talks about the ins and outs of getting your books onto library shelves. She says that one of the advantages that excellent indie writers have in a library is that librarians love books and want to get quality content into the hands of their patrons. However, there are many more challenges in selling to a library than there are advantages. For example, libraries have firm, nonnegotiable budgets. Unlike a bookstore, a library can&amp;rsquo;t turn a profit based on their content. They&amp;rsquo;re a public service with a budget that&amp;rsquo;s fixed. Collins explains how you can address librarians in a way that creates a win for both them and you. In order to sell to librarians, you need to know what their goals are and how you can help them. Otherwise, they&amp;rsquo;re not going to be able to help you. Listen to the clip below so you can conquer the library!&lt;/p&gt;
&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/AdviceforIndieAuthorsforGettingPlacementinLibraries.mp4"&gt;www.authorlearningcenter.com/.../AdviceforIndieAuthorsforGettingPlacementinLibraries.mp4&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Advice for Indie Authors for Getting Placement in Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7156/advice-for-indie-authors-for-getting-placement-in-libraries/revision/2</link><pubDate>Mon, 10 Dec 2018 16:23:36 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a098c878-fdb9-4431-8bab-d9021cc21e85</guid><dc:creator>Author Learning Center</dc:creator><description>Revision 2 posted to Libraries by Author Learning Center on 12/10/2018 4:23:36 PM&lt;br /&gt;
&lt;div class="asl-wikipage-summary"&gt;
&lt;p&gt;Libraries are unique places to market a book. In a library, there are rules and competing interests that don&amp;rsquo;t exist in a bookstore. Amy Collins, President of New Shelves Books, talks about the ins and outs of getting your books onto library shelves. She says that one of the advantages that excellent indie writers have in a library is that librarians love books and want to get quality content into the hands of their patrons. However, there are many more challenges in selling to a library than there are advantages. For example, libraries have firm, nonnegotiable budgets. Unlike a bookstore, a library can&amp;rsquo;t turn a profit based on their content. They&amp;rsquo;re a public service with a budget that&amp;rsquo;s fixed. Collins explains how you can address librarians in a way that creates a win for both them and you. In order to sell to librarians, you need to know what their goals are and how you can help them. Otherwise, they&amp;rsquo;re not going to be able to help you. Listen to the clip below so you can conquer the library!&lt;/p&gt;
&lt;/div&gt;
&lt;div class="asl-wikipage-media"&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/AdviceforIndieAuthorsforGettingPlacementinLibraries.mp4"&gt;www.authorlearningcenter.com/.../AdviceforIndieAuthorsforGettingPlacementinLibraries.mp4&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Advice for Indie Authors for Getting Placement in Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7156/advice-for-indie-authors-for-getting-placement-in-libraries/revision/1</link><pubDate>Fri, 07 Dec 2018 18:38:23 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a098c878-fdb9-4431-8bab-d9021cc21e85</guid><dc:creator>Amy Collins</dc:creator><description>Revision 1 posted to Libraries by Amy Collins on 12/7/2018 6:38:23 PM&lt;br /&gt;
&lt;p&gt;Libraries are unique places to market a book. In a library, there are rules and competing interests that don&amp;rsquo;t exist in a bookstore. Amy Collins, President of New Shelves Books, talks about the ins and outs of getting your books onto library shelves. She says that one of the advantages that excellent indie writers have in a library is that librarians love books and want to get quality content into the hands of their patrons. However, there are many more challenges in selling to a library than there are advantages. For example, libraries have firm, nonnegotiable budgets. Unlike a bookstore, a library can&amp;rsquo;t turn a profit based on their content. They&amp;rsquo;re a public service with a budget that&amp;rsquo;s fixed. Collins explains how you can address librarians in a way that creates a win for both them and you. In order to sell to librarians, you need to know what their goals are and how you can help them. Otherwise, they&amp;rsquo;re not going to be able to help you. Listen to the clip below so you can conquer the library!&lt;/p&gt;
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&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>How Public Libraries are Evolving to Keep Up With the Demand for Digital Content</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7096/how-public-libraries-are-evolving-to-keep-up-with-the-demand-for-digital-content</link><pubDate>Tue, 16 Oct 2018 19:26:35 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:005ee2fa-3a8f-440e-b944-0fcee8814ed1</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/16/2018 7:26:35 PM&lt;br /&gt;
&lt;p&gt;The rate at which consumers are adopting technology and demanding digital content has put a lot of pressure on public libraries to keep up. And it&amp;#39;s not just eBooks that patrons are looking for, says library Executive Director Sarah Moore. Her mid-sized library in central Indiana offers other types of digital content such as databases of specialized information, music, movies, and online courses. Libraries will often pay for a subscription to services such as language learning courses, allowing their patrons to access them with their library cards. While eBooks are still in demand, they only represent about 30% of content consumption and are leveling off, Moore says. Reading a physical book still offers big benefits over the digital version, especially for children. Moore believes that content consumption will continue to be mixed for quite some time.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/How-Public-Libraries-are-Evolving-to-Keep-Up-With-the-Demand-for-Digital-Content.mp4"&gt;www.authorlearningcenter.com/.../How-Public-Libraries-are-Evolving-to-Keep-Up-With-the-Demand-for-Digital-Content.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>The Staff Structure and Roles Within a Public Library</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7095/the-staff-structure-and-roles-within-a-public-library</link><pubDate>Tue, 16 Oct 2018 19:23:29 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:915105ca-2e79-4934-8e80-964c499e6ffd</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/16/2018 7:23:29 PM&lt;br /&gt;
&lt;p&gt;There is a lot that goes on at a public library besides what patrons see&amp;mdash;such as planning, purchasing, cataloging, training, marketing, maintenance and community partnership activities. How the staff at a public library is structured depends largely on its size, says library Executive Director Sarah Moore. Libraries have departments that are public facing, such as programming, services, and circulation. They also have many departments behind-the-scenes such as IT, technical services, marketing, and collection development. In a smaller library, these various departments might be consolidated, requiring staff members to wear a lot of different hats. Per Moore, public libraries generally have staff that are specialized in certain areas such as collection development, the department that is in charge of acquiring all materials for the library. Public libraries rely not only on paid staff members to run smoothly, but also on volunteers.&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/The-Staff-Structure-and-Roles-Within-a-Public-Library.mp4"&gt;www.authorlearningcenter.com/.../The-Staff-Structure-and-Roles-Within-a-Public-Library.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Library Programs that Connect the Local Community With Reading and Literacy</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7094/library-programs-that-connect-the-local-community-with-reading-and-literacy</link><pubDate>Tue, 16 Oct 2018 19:19:50 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:6e3ac883-ac87-407b-85ec-3c41f45cbbdb</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/16/2018 7:19:50 PM&lt;br /&gt;
&lt;p&gt;Supporting and offering local reading and literacy initiatives is a major part of a public library&amp;#39;s programming strategy, says library Executive Director Sarah Moore. Her mid-sized public library in central Indiana offers a variety of programs for both children and adults, starting as young as babies and toddlers. For the youngest patrons, they offer story time and hands-on play areas. The programs for school-aged children include crafts, games, and movies, emphasizing the fun of reading. Teens can enjoy book clubs, community service opportunities, and study support. The adult patrons can also partake in book clubs, attend speaking events such as author visits, learn a new language, and more. A big part of Moore&amp;#39;s role as Executive Director is to find new ways to bring patrons in and engage them with reading and literacy. &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/Library-Programs-that-Connect-the-Local-Community-With-Reading-and-Literacy.mp4"&gt;www.authorlearningcenter.com/.../Library-Programs-that-Connect-the-Local-Community-With-Reading-and-Literacy.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>The Requirements for Books to be Included in a Public Library Collection</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7093/the-requirements-for-books-to-be-included-in-a-public-library-collection</link><pubDate>Tue, 16 Oct 2018 19:14:19 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c2f8d595-968e-4605-aae8-c9fd04f3d5d6</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/16/2018 7:14:19 PM&lt;br /&gt;
&lt;p&gt;When the collection development staff at a public library considers adding a book to their collection, several criteria are assessed, says library Executive Director Sarah Moore. First and foremost, a book must have some independent reviews from major sources such as Kirkus, Booklist, and&amp;nbsp; Library Journal. For print books, the physical quality of the book is also assessed. The staff reviews the binding, paper quality, and print quality. These books will pass through many hands so durability is important. A nonfiction book, especially children&amp;#39;s nonfiction, might have to pass an internal review, where the staff ensures the information is accurate and appropriate for the target age group. Not all books are reviewed at this level, says Moore, because there just isn&amp;#39;t time, which is why they rely so heavily on reviews. A public library&amp;#39;s collection mix is driven largely by the demographics and areas of interest in the community. The mix at Moore&amp;#39;s mid-sized library in central Indiana is about 56% nonfiction and 26% children&amp;#39;s. &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/4505.The-Requirements-for-Books-to-be-Included-in-a-Public-Library-Collection.mp4"&gt;www.authorlearningcenter.com/.../4505.The-Requirements-for-Books-to-be-Included-in-a-Public-Library-Collection.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>The Importance of Community and Government Support in the Success of Public Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7092/the-importance-of-community-and-government-support-in-the-success-of-public-libraries</link><pubDate>Tue, 16 Oct 2018 19:08:56 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2cfae6e4-bd37-4cf3-8449-8e670c2139e8</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/16/2018 7:08:56 PM&lt;br /&gt;
&lt;p&gt;Having the support of both the local community and government is a major factor in whether or not a public library succeeds. All public libraries are funded by some combination of local, state and federal dollars, but the mix varies depending on location, says library Executive Director Sarah Moore. Some of the ways that a public library may be funded are through the government&amp;#39;s general revenue fund, local levy funding, or through property taxes. Cuts are often being made to these types of funding so public libraries also rely heavily on their local communities to offer support such as donations. Per Moore, part of her job is to make sure her library&amp;#39;s funding is being spent on the materials and infrastructure that will benefit her community most. &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/The-Importance-of-Community-and-Government-Support-in-the-Success-of-Public-Libraries.mp4"&gt;www.authorlearningcenter.com/.../The-Importance-of-Community-and-Government-Support-in-the-Success-of-Public-Libraries.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, Subscriber, video&lt;/div&gt;
</description></item><item><title>Tips for Self-Published Authors for Getting Their Books in Public Libraries</title><link>https://www.authorlearningcenter.com/publishing/distribution-sales/w/libraries/7089/tips-for-self-published-authors-for-getting-their-books-in-public-libraries</link><pubDate>Mon, 15 Oct 2018 18:46:29 GMT</pubDate><guid isPermaLink="false">809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:53ff7c06-ddb1-4f58-b1fe-3bdd4ffcc4a7</guid><dc:creator>Sarah Moore</dc:creator><description>Current Revision posted to Libraries by Sarah Moore on 10/15/2018 6:46:29 PM&lt;br /&gt;
&lt;p&gt;It is easier than ever before to get a self-published or independently published book into your local library - you just have to know the right steps to take. The key to getting your print book into public libraries is making sure it is listed in the online catalogs of major book distributors such Ingram and Baker &amp;amp; Taylor. For eBooks, your book must be available through the online borrowing platforms that libraries use, such as OverDrive, the most widely used platform. If this path seems overwhelming, you can even consider donating a copy of your book, says library Executive Director Sarah Moore. Or, having local library patrons call and request your book is a great indicator that the library should carry your book. The best way to get information on placement options with your library is to get in contact with the staff member in charge of collection development for your genre. These individuals make sure all books meet certain selection criteria such as positive independent reviews, appropriate content, and adherence to print book professional standards. &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-01-82/Tips-for-Self_2D00_Published-Authors-for-Getting-Their-Books-in-Public-Libraries.mp4"&gt;www.authorlearningcenter.com/.../Tips-for-Self_2D00_Published-Authors-for-Getting-Their-Books-in-Public-Libraries.mp4&lt;/a&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;

&lt;div style="font-size: 90%;"&gt;Tags: fiction, Nonfiction, video&lt;/div&gt;
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