Booksellers

How to Bank Preorders on Retailers Before Your Book Launches

Russell Nohelty — Wed, 25 Mar 2026 20:16:23 GMT

Current Revision posted to Booksellers by Russell Nohelty on 3/25/2026 8:16:23 PM

Retailer preorders are one of the most challenging yet impactful elements of book marketing. In this comprehensive session, USA Today bestselling author Russell Nohelty breaks down actionable strategies to help you get preorders on retailers, even if you don’t have a large audience or many connections. Discover how to overcome reader hesitation by reframing preorders as unique opportunities, build momentum through promo stacking and ambassador mobilization, and leverage psychological triggers to turn casual interest into action. Packed with insights on metrics tracking, creative messaging, and collaboration, this session offers a complete roadmap to create a high-impact preorder campaign that grows your audience, boosts visibility, and sets the stage for long-term success.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Preorders_5F00_Nohelty.pdf
www.authorlearningcenter.com/.../HowtoBankPreordersonRetailersBeforeYourBookLaunches.mp4

About the Presenter:
Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the Co-founder of Writer MBA and The Future of Publishing. Russell is also the host of The Author Ecosystem and Kickstart Your Book Sales podcasts. He is the author of many novels and graphic novels including 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter'. Russell is the Editor of The Author Stack, an online magazine, and has exhibited at over 150 events during his career.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Bank Preorders on Retailers Before Your Book Launches

Author Learning Center — Wed, 25 Mar 2026 20:11:24 GMT

Revision 3 posted to Booksellers by Author Learning Center on 3/25/2026 8:11:24 PM

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Bank Preorders on Retailers Before Your Book Launches

Author Learning Center — Wed, 25 Mar 2026 18:59:56 GMT

Revision 2 posted to Booksellers by Author Learning Center on 3/25/2026 6:59:56 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Preorders_5F00_Nohelty.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Bank Preorders on Retailers Before Your Book Launches

Author Learning Center — Wed, 25 Mar 2026 18:59:39 GMT

Revision 1 posted to Booksellers by Author Learning Center on 3/25/2026 6:59:39 PM

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout_5F00_Preorders_5F00_Nohelty.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Advice for Getting Books Placed in Brick-and-Mortar Stores

Beth Kallman Werner — Thu, 17 Apr 2025 12:35:20 GMT

Current Revision posted to Booksellers by Beth Kallman Werner on 4/17/2025 12:35:20 PM

Getting books placed on the shelves in brick and mortar retail stores is challenging for all authors. The marketplace is more competitive than ever due to the amount of books being released and dwindling shelf space. Book buyers are very particular for these reasons and are looking for the safe bet, which is often books published by the larger publishing houses. Book marketing advisor and Author Connections President Beth Kallman Werner recommends that authors start locally to build credibility and increase their chances for getting placement in the national chains. You need to build a buzz locally or regionally to create momentum. Every in-store opportunity adds to your sales and discoverability.

www.authorlearningcenter.com/.../AdviceforGettingBooksPlacedinBrickandMortarStores.mp4

Tags: fiction, Nonfiction, video

Distribution Advice for Authors Selling Short Story Collections

Chrome Oxide — Tue, 25 Oct 2022 13:53:22 GMT

Current Revision posted to Booksellers by Chrome Oxide on 10/25/2022 1:53:22 PM

Author Chrome Oxide primarily uses Amazon to distribute and sell his short story collections, but says it can be challenging to get your work noticed on Amazon because of the amount of books being sold through this channel. He knows other science fiction and fantasy authors that have successfully used crowdfunding to raise money and sell books, such as Brandon Sanderson, but that is not an avenue he has explored yet.

www.authorlearningcenter.com/.../DistributionAdviceforAuthorsSellingShortStoryCollections.mp4

Tags: fiction, Short Stories, Subscriber, video, Science Fiction & Fantasy

Retail Sales: How to Get Indie Bookstores to Stock Your Book on Their Shelves

Keri-Rae Barnum — Wed, 09 Feb 2022 22:50:58 GMT

Current Revision posted to Booksellers by Keri-Rae Barnum on 2/9/2022 10:50:58 PM

Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the “rules” of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer’s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.

This session with book marketing expert Keri-Rae Barnum covers:

• The ins and outs of the book retail world
•  A checklist of items you need to pitch
•  What wholesalers and companies can help with in this process
•  How to earn your way onto the store’s shelves through the side door

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf

www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4

About the Presenter:
Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Retail Sales: How to Get Indie Bookstores to Stock Your Book on Their Shelves

Author Learning Center — Wed, 09 Feb 2022 22:47:10 GMT

Revision 3 posted to Booksellers by Author Learning Center on 2/9/2022 10:47:10 PM

This session with book marketing expert Keri-Rae Barnum covers:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf

www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Retail Sales: How to Get Indie Bookstores to Stock Your Book on Their Shelves

Author Learning Center — Wed, 09 Feb 2022 22:46:20 GMT

Revision 2 posted to Booksellers by Author Learning Center on 2/9/2022 10:46:20 PM

This session with book marketing expert Keri-Rae Barnum covers:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-RetailSales_5F00_Barnum-Handout.pdf

www.authorlearningcenter.com/.../RetailSalesHowtoGetIndieBookstorestoStockYourBookonTheirShelves.mp4

Retail Sales: How to Get Indie Bookstores to Stock Your Book on Their Shelves

Author Learning Center — Wed, 09 Feb 2022 22:38:21 GMT

Revision 1 posted to Booksellers by Author Learning Center on 2/9/2022 10:38:21 PM

This session with book marketing expert Keri-Rae Barnum covers:

• The ins and outs of the book retail world
• A checklist of items you need to pitch
• What wholesalers and companies can help with in this process
• How to earn your way onto the store’s shelves through the side door

Options for Indie Published Authors to Set Up a Pre-Order for Their Books

Keri-Rae Barnum — Mon, 05 Apr 2021 18:31:11 GMT

Current Revision posted to Booksellers by Keri-Rae Barnum on 4/5/2021 6:31:11 PM

Setting up a pre-order for your book is a great way to create buzz and excitement prior to it being officially released. There are a couple of ways that self-published or independently published authors can set up pre-orders for a book before it is released. Book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum recommends using a combination of both Amazon and IngramSpark. Amazon will allow authors to set up a pre-order for eBooks only through Kindle Direct Publishing. To set up a pre-order for a paperback, authors must upload their book to IngramSpark, a print-on-demand service. You can then link this paperback pre-order to Amazon. It's important to know that you have some flexibility with price and with the file version that you upload.
www.authorlearningcenter.com/.../OptionsforIndiePublishedAuthorstoSetUpaPreOrderforTheirBooks.mp4

Tags: fiction, Nonfiction, video

Common Mistakes Authors Make When Approaching Booksellers and Libraries

Keri-Rae Barnum — Mon, 05 Apr 2021 17:42:25 GMT

Current Revision posted to Booksellers by Keri-Rae Barnum on 4/5/2021 5:42:25 PM

The decision makers at bookstores and libraries are incredibly busy people that get pitched numerous books each week. If you want to get their attention, you need to be fully prepared and buttoned up before you approach them. Book marketing expert and New Shelves Books Executive Director Keri-Rae Barnum suggests authors understand book sales terms, have your book's metadata on hand (such as the ISBN), and know the details of where and how your book can be purchased. Book buyers want to work with professionals that make their jobs as easy as possible. If you try to pitch a bookseller or librarian without this information and a copy of your book, you will likely be unsuccessful.
www.authorlearningcenter.com/.../CommonMistakesAuthorsMakeWhenApproachingBooksellers.mp4

Tags: fiction, Nonfiction, video

Common Mistakes Authors Make When Approaching Booksellers and Libraries

Keri-Rae Barnum — Mon, 05 Apr 2021 17:41:54 GMT

Revision 1 posted to Booksellers by Keri-Rae Barnum on 4/5/2021 5:41:54 PM

The decision makers at bookstores and libraries are incredibly busy people that get pitched numerous books each week. If you want to get their attention, you need to be fully prepared and buttoned up before you approach them. Book marketing expert and New Shelves Book Executive Director Keri-Rae Barnum suggests authors understand book sales terms, have your book's metadata on hand (such as the ISBN), and know the details of where and how your book can be purchased. Book buyers want to work with professionals that make their jobs as easy as possible. If you try to pitch a bookseller or librarian without this information and a copy of your book, you will likely be unsuccessful.
www.authorlearningcenter.com/.../CommonMistakesAuthorsMakeWhenApproachingBooksellers.mp4

Tags: fiction, Nonfiction, video

Advice for Getting Books Placed in Brick-and-Mortar Stores

Beth Kallman Werner — Fri, 15 Jan 2021 15:45:48 GMT

Revision 2 posted to Booksellers by Beth Kallman Werner on 1/15/2021 3:45:48 PM

www.authorlearningcenter.com/.../AdviceforGettingBooksPlacedinBrickandMortarStores.mp4

Tags: fiction, Nonfiction, video

Advice for Getting Books Placed in Brick-and-Mortar Stores

Beth Kallman Werner — Thu, 14 Jan 2021 22:26:15 GMT

Revision 1 posted to Booksellers by Beth Kallman Werner on 1/14/2021 10:26:15 PM

Book marketing advisor Beth Kallman Werner provides insider tips on how to use local bookstores to build your credibility and sales.

www.authorlearningcenter.com/.../AdviceforGettingBooksPlacedinBrickandMortarStores.mp4

Tags: fiction, Nonfiction, video

How Online Publishing Platforms Help Indie Authors Expand Their Distribution

Sue Arroyo — Fri, 07 Aug 2020 18:51:43 GMT

Current Revision posted to Booksellers by Sue Arroyo on 8/7/2020 6:51:43 PM

It's important to have an informed distribution plan when you are getting ready to publish your book. How you publish your book, whether traditionally or independently, can impact your distribution options. CamCat Publishing founder Sue Arroyo recommends that indie authors consider online platforms like IngramSpark to publish and distribute their books since Ingram's catalog is accessible to all of the major and independent bookstores. This makes it really easy for booksellers and decision makers to find and order your book. If you're looking for international distribution options, Arroyo recommends a platform like Lulu.

www.authorlearningcenter.com/.../HowOnlinePublishingPlatformsHelpIndieAuthorsExpandTheirDistribution.mp4

Tags: fiction, Nonfiction, video

How Online Publishing Platforms Help Indie Authors Expand Their Distribution

Sue Arroyo — Thu, 06 Aug 2020 14:27:33 GMT

Revision 2 posted to Booksellers by Sue Arroyo on 8/6/2020 2:27:33 PM

CamCat Publishing founder Sue Arroyo shares publishing platforms that can widen a book's distribution.

www.authorlearningcenter.com/.../HowOnlinePublishingPlatformsHelpIndieAuthorsExpandTheirDistribution.mp4

Tags: fiction, Nonfiction, video

How Online Publishing Platforms Help Indie Authors Expand Their Distribution

Sue Arroyo — Thu, 06 Aug 2020 14:12:01 GMT

Revision 1 posted to Booksellers by Sue Arroyo on 8/6/2020 2:12:01 PM

Description TBD.

www.authorlearningcenter.com/.../HowOnlinePublishingPlatformsHelpIndieAuthorsExpandTheirDistribution.mp4

Tags: fiction, Nonfiction, video

How to Nail Your Book Launch with the Right Pricing and Distribution

A.G. Billig — Tue, 09 Jun 2020 19:59:37 GMT

Current Revision posted to Booksellers by A.G. Billig on 6/9/2020 7:59:37 PM

You can write the best book in the world, but unless you take the right steps, the readers won’t even know it exists. A book is a work of art, but once you decide to give it away in exchange for money, it becomes a product. The price you charge and the distribution channels you use are two critical factors in the commercial success of your book, and they go hand in hand with other elements such as your book cover and the marketing campaign. It is crucial for a new author with a limited number of followers to come up with the right pricing and distribution, especially during the book launch. Watch this webinar and learn what distribution and pricing strategy you can use to make Amazon list your book in the “Hot New Releases category” or become a bestseller in a category. Webinar speaker and book marketing and publishing expert A.G. Billig used one of these strategies to drive her book, I Choose Love: A Journey from Fear to Love, to the top of two different Amazon categories, and has also helped other authors achieve similar results.

www.authorlearningcenter.com/.../HowtoNailYourBookLaunchwiththeRightPricingandDistribution.mp4

Here is the handout that goes along with this presentation:
www.authorlearningcenter.com/.../HANDOUT_5F00_How-to-Nail-Your-Book-Launch-with-the-Right-Pricing-and-Distribution.pdf

About the Presenter:
A.G. Billig is a bestselling published author of fiction and nonfiction books. As founder of Self-Publishing Mastery, she uses her book marketing and publishing expertise to help authors become successful. She has a BA in Languages and Literatures (English and French) and a Master’s Degree in Public Relations and Communication. For the past ten years, she has hosted and produced radio and TV shows, built awareness and drove sales for various international brands as a PR and marketing expert, and created online courses for authors.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How to Nail Your Book Launch with the Right Pricing and Distribution

A.G. Billig — Tue, 09 Jun 2020 19:56:52 GMT

Revision 1 posted to Booksellers by A.G. Billig on 6/9/2020 7:56:52 PM

www.authorlearningcenter.com/.../HowtoNailYourBookLaunchwiththeRightPricingandDistribution.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar