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Marlan Warren, Author and Publicist with Roadmap Communications, explains how to overcome some of the challenges of self-publishing a book. One of the biggest challenges she sites is the stigma that still surrounds self-published books. With this in mind, the number one piece of advice she can give to self-published authors is to find an excellent editor. Because part of the stigma around self-published books is that they are poorly written, it’s important for the manuscript to be polished beyond reproach. In addition, it’s important that an author develop the publicity campaign around his or her book. A book pitch is such an important part of the publicity campaign and is what will launch a successful book. Without a compelling pitch, a self-published author won’t be able to obtain the much-needed credibility gained by publicity pieces such as book reviews, endorsements, and a strong fan base. Warren also explains the advantages of self-publishing and advises authors to remember why they wanted to write in the first place. Watch the clip below to learn how to make the most out of your self-published book!
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