Advantages/Disadvantages

The Role of an Associate Publicist at Simon & Schuster Children’s Publishing

Maryam Ahmad — Wed, 05 Aug 2026 20:10:14 GMT

Current Revision posted to Advantages/Disadvantages by Maryam Ahmad on 8/5/2026 8:10:14 PM

As an Associate Publicist at Simon & Schuster Children’s Publishing, Maryam Ahmad works with authors on various publicity campaigns, while also supporting managers and other team members with their publicity campaigns. Her role Includes pitching books to media outlets, coordinating bookstore events and signings, planning school visits, securing book tour stops, creating book launch events, and more. To an outsider, it might look like the role is tasked with only media outreach and event planning, but behind the scenes she and her team are also creating seasonal catalogs, sending out early book copies for reviews, and building detailed itineraries for on-the-road book tours or festivals. Her goal as an Associate Publicist is to create a smooth experience for authors.

In addition, Ahmad shares her early experiences as a Publicity Assistant, supporting publicity campaigns and learning the ropes.

www.authorlearningcenter.com/.../TheRoleofanAssociatePublicistatSimonSchusterChildrensPublishing.mp4

How In-House Publicists Support and Encourage Authors

Maryam Ahmad — Wed, 05 Aug 2026 19:33:08 GMT

Current Revision posted to Advantages/Disadvantages by Maryam Ahmad on 8/5/2026 7:33:08 PM

For Associate Publicist Maryam Ahmad, author care is a priority at Simon & Schuster Children's Publishing. She typically gets involved with a book once it has gone through the editing process and is close to being finalized. During this time, she creates a publicity campaign that includes pitching the book to media outlets, creating press materials, and submitting the book for relevant awards and festivals. The focus is on what is newsworthy about the book or how it is culturally relevant.

In addition to her own outreach, Ahmad encourages her authors to reach out to their connections and network, as they may be able to leverage these relationships to start a conversation, or introduce their connections to her team.

Media interviews are often an important part of book publicity campaigns, so Ahmad recommends authors prepare for these interviews by watching video interviews with other authors and practicing answers in advance when given the questions prior to the interview. She reminds authors that they know their books best, often working on them for years before she gets involved, and they should feel confident in their expertise.

www.authorlearningcenter.com/.../HowInHousePublicistsSupportandEncourageAuthors.mp4

The Role of an Associate Publicist at Simon & Schuster’s Children’s Publishing

Maryam Ahmad — Wed, 05 Aug 2026 19:30:04 GMT

Revision 3 posted to Advantages/Disadvantages by Maryam Ahmad on 8/5/2026 7:30:04 PM

www.authorlearningcenter.com/.../TheRoleofanAssociatePublicistatSimonSchusterChildrensPublishing.mp4

The Role of an Associate Publicist at Simon & Schuster’s Children’s Publishing

Maryam Ahmad — Wed, 05 Aug 2026 19:29:09 GMT

Revision 2 posted to Advantages/Disadvantages by Maryam Ahmad on 8/5/2026 7:29:09 PM

www.authorlearningcenter.com/.../TheRoleofanAssociatePublicistatSimonSchusterChildrensPublishing.mp4

The Role of an Associate Publicist at Simon & Schuster’s Children’s Publishing

Maryam Ahmad — Wed, 05 Aug 2026 19:27:24 GMT

Revision 1 posted to Advantages/Disadvantages by Maryam Ahmad on 8/5/2026 7:27:24 PM

www.authorlearningcenter.com/.../TheRoleofanAssociatePublicistatSimon_2600_SchusterChildrensPublishing.mp4

David Hancock on Morgan James Publishing and The Innovative Entrepreneurial Publishing Model

David Hancock — Fri, 06 Dec 2024 19:35:10 GMT

Current Revision posted to Advantages/Disadvantages by David Hancock on 12/6/2024 7:35:10 PM

David Hancock founded Morgan James Publishing over twenty years ago because of his own experiences and challenges with publishing. Early on in his writing career, he was able to secure a contract with a traditional publisher, but was discouraged by the lack of creative control and support received in the process. He was even limited on the number of author copies he could order for speaking engagements, and had to get his presentations approved by the publisher. Over time, he found that many authors had similar frustrations and challenges and he knew it could be better.

He then tried self-publishing where he was able to control everything, but struggled to build his platform and widen his distribution. This prompted him to develop an outline of a publishing model that was more supportive of the author.

Hancock's goal with creating Morgan James Publishing and The Innovative Entrepreneurial Publishing model is to help entrepreneurs that want to publish a quality book and maintain control. He teaches his clients to focus on their long-term business goals and to think two products ahead, while giving them the resources they need to be successful. Morgan James Publishing is recognized as one of the first hybrid publishers, and has gone on to win multiple awards for the books it has published.

www.authorlearningcenter.com/.../DavidHancockonMorganJamesPublishingandtheInnovativeEntrepreneurialPublishing.mp4

Tags: fiction, Nonfiction, video

David Hancock on Morgan James Publishing and The Innovative Entrepreneurial Publishing Model

David Hancock — Fri, 06 Dec 2024 19:33:51 GMT

Revision 2 posted to Advantages/Disadvantages by David Hancock on 12/6/2024 7:33:51 PM

David Hancock founded Morgan James Publishing over twenty years ago because of his own experiences and challenges with publishing. Early on in his writing career, he was able to secure a contract with a traditional publisher, but was discouraged by the lack of creative control and support received in the process. He was even limited on the number of author copies he could order for speaking engagements, and had to get his presentations approved by the publisher. Over time, he found that many authors has similar frustrations and challenges and he knew it could be better.

He then tried self-publishing where he was able to control everything, but struggled to build his platform and widen his distribution. This prompted him to develop an outline of a publishing model that was more supportive of the author.

Hancock's goal with creating Morgan James Publishing and The Innovative Entrepreneurial Publishing model is to help entrepreneurs that want to publish a quality book and maintain control. He teaches his clients to focus on their long-term business goals and to think two products ahead, while giving them the resources they need to be successful. Morgan James Publishing is recognized as one of the first hybrid publishers, and has gone on to win multiple awards for the books it has published.

www.authorlearningcenter.com/.../DavidHancockonMorganJamesPublishingandtheInnovativeEntrepreneurialPublishing.mp4

Tags: fiction, Nonfiction, video

David Hancock on Morgan James Publishing and The Innovative Entrepreneurial Publishing Model

David Hancock — Fri, 06 Dec 2024 15:25:26 GMT

Revision 1 posted to Advantages/Disadvantages by David Hancock on 12/6/2024 3:25:26 PM

TBD

Writing Black History with Charles M. Suitt

Charles M. Suitt — Mon, 25 Mar 2024 15:52:47 GMT

Current Revision posted to Advantages/Disadvantages by Charles M. Suitt on 3/25/2024 3:52:47 PM

Publisher Charles M. Suitt is dedicated to leaving a legacy in publishing with his new imprint, 13A. Through publishing renowned and relevant Black voices in sports, entertainment, lifestyle, and politics, Charles is making Black history. The imprint's New York Times bestsellers included: Janet Jackson's True You; Patti LaBelle’s Recipes for the Good Life; Congressman Keith Ellison’s My Country, Tis of Thee; Kris Jenner’s, Kris Jenner... and All Things Kardashian; and E.  Lynn Harris’ Mama Dearest.

To learn more about Gallery Books and the new imprint 13A, visit https://www.simonandschusterpublishing.com/gallery-books/charles-m-suitt.html.

www.youtube.com/watch

Tags: History, cookbooks, Humor & Entertainment, Self-Help, Politics & Social Sciences, Nonfiction, biographies & memoirs, Food & Wine, video

How W Publishing Group Assists Authors with Marketing Their Book

Katherine Hudencial — Fri, 01 Mar 2024 21:10:24 GMT

Current Revision posted to Advantages/Disadvantages by Katherine Hudencial on 3/1/2024 9:10:24 PM

One of the advantages of getting a book contract with a larger traditional publishing house is the assistance the staff can provide to the author including distribution, publicity, marketing, and sales. As a Senior Marketing Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Katherine Hudencial supports her author clients from start to finish, beginning about six months prior to a book's release. She develops an entire marketing campaign that gets implemented about sixty days prior to release and continues until ninety days after release. This plan encompasses everything from social media support and email marketing, to coaching and audience growth initiatives. Hudencial enjoys collaborating with the authors in determining how to best reach their target audiences.

Her role also includes creating digital ads for platforms like Google and Amazon, and supporting in-person events such as book signings and launch parties. At the end of a book's marketing campaign, she provides the author with a progress report and analytics so they can move forward strategically. These reports and analytics also help her team to see what works and what can be finessed for future marketing campaigns.

www.authorlearningcenter.com/.../HowWPublishingGroupAssistsAuthorswithMarketingTheirBook.mp4

Tags: Christian Books & Bibles, fiction, Self-Help, Religious & Inspirational, Nonfiction, Religion & Spirituality, biographies & memoirs, video

How W Publishing Group Assists Authors with Marketing Their Book

Katherine Hudencial — Fri, 01 Mar 2024 18:28:39 GMT

Revision 3 posted to Advantages/Disadvantages by Katherine Hudencial on 3/1/2024 6:28:39 PM

Senior Marketing Manager Katherine Hudencial explains the marketing support W Publishing Group can offer its author clients, and the tasks the author can execute.

www.authorlearningcenter.com/.../HowWPublishingGroupAssistsAuthorswithMarketingTheirBook.mp4

Tags: Christian Books & Bibles, fiction, Self-Help, Religious & Inspirational, Nonfiction, Religion & Spirituality, biographies & memoirs, video

How W Publishing Group Assists Authors with Marketing Their Book

Katherine Hudencial — Fri, 01 Mar 2024 17:58:00 GMT

Revision 2 posted to Advantages/Disadvantages by Katherine Hudencial on 3/1/2024 5:58:00 PM

Senior Marketing Manager Katherine Hudencial explains the marketing support W Publishing Group can offer its author clients, and the tasks the author can execute.

www.authorlearningcenter.com/.../HowWPublishingGroupAssistsAuthorswithMarketingTheirBook.mp4

Tags: fiction, Nonfiction, video

Marketing Support a Traditional Publisher Can Provide

Katherine Hudencial — Fri, 01 Mar 2024 12:45:50 GMT

Revision 1 posted to Advantages/Disadvantages by Katherine Hudencial on 3/1/2024 12:45:50 PM

Senior Marketing Manager Katherine Hudencial explains the marketing support W Publishing Group can offer its author clients, and the tasks the authors are expected to execute.

Tags: fiction, Nonfiction, video

The Role of a Publicity Director in a Traditional Publishing House

Allison Carter — Fri, 16 Feb 2024 20:30:26 GMT

Current Revision posted to Advantages/Disadvantages by Allison Carter on 2/16/2024 8:30:26 PM

As a Publicity Director for W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Allison Carter says there isn't really a "normal" or typical day in her department. Some days she might be pitching her clients and their books to major television and radio programs, while other days she might be focused on getting review copies out to media contacts. No matter what she is working on for her authors, it always involves reaching out to garner attention for their books and to get their stories to the right audiences.

W Publishing Group works with a wide variety of nonfiction authors in the Christian space including pastors, ministers, social influencers, and celebrities. W's mission is to focus on books that encourage or inspire others, and weave a thread of hope that will lead people to Christ.

www.authorlearningcenter.com/.../TheRoleofaPublicityDirectorinaTraditionalPublishingHouse.mp4

Tags: Christian Books & Bibles, fiction, Self-Help, Nonfiction, Religion & Spirituality, biographies & memoirs, video

The Role of a Publicity Director in a Traditional Publishing House

Allison Carter — Wed, 14 Feb 2024 15:09:44 GMT

Revision 1 posted to Advantages/Disadvantages by Allison Carter on 2/14/2024 3:09:44 PM

W Publishing Group Publicity Director Allison Carter discusses her role, and the types of books her team supports.

The Role of a Publicity Manager in a Traditional Publishing House

Elizabeth Hawkins — Fri, 02 Feb 2024 20:28:12 GMT

Current Revision posted to Advantages/Disadvantages by Elizabeth Hawkins on 2/2/2024 8:28:12 PM

One of the advantages of traditional publishing is having access to a whole team of experts that assist with every stage of the process, including public relations. As a Publicity Manager with W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Elizabeth Hawkins begins garnering media and publicity opportunities for an author once their manuscript has completed a first pass with the editing department. She works to partner with trade such as Publisher's Weekly, submits for early reviews and early buys, and follows the book through launch, securing media placements. She continues strategizing efforts to give the book the best chance possible of being successful.

W Publishing Group partners with authors of trade and nonfiction books including faith-based, general interest, sports, and more. All of the books they publish have an inspirational message.

www.authorlearningcenter.com/.../TheRoleofaPublicityManagerinaTraditionalPublishingHouse.mp4

Tags: Christian Books & Bibles, fiction, Nonfiction, Religion & Spirituality, biographies & memoirs, video

The Role of a Publicity Manager in a Traditional Publishing House

Author Learning Center — Fri, 02 Feb 2024 16:48:36 GMT

Revision 4 posted to Advantages/Disadvantages by Author Learning Center on 2/2/2024 4:48:36 PM

W Publishing Group partners with authors of trade and nonfiction books including faith-based, general interest, sports, and more. All of the books they publish have an inspirational message.

www.authorlearningcenter.com/.../TheRoleofaPublicityManagerinaTraditionalPublishingHouse.mp4

Tags: Christian Books & Bibles, fiction, Nonfiction, Religion & Spirituality, biographies & memoirs, video

The Role of a Publicity Manager in a Traditional Publishing House

Author Learning Center — Fri, 02 Feb 2024 16:47:00 GMT

Revision 3 posted to Advantages/Disadvantages by Author Learning Center on 2/2/2024 4:47:00 PM

W Publishing Group partners with authors of trade and nonfiction books including faith-based, general interest, sports, and more. All of the books they publish have an inspirational message.

www.authorlearningcenter.com/.../TheRoleofaPublicityManagerinaTraditionalPublishingHouse.mp4

The Role of a Publicity Manager in a Traditional Publishing House

Elizabeth Hawkins — Thu, 01 Feb 2024 21:38:15 GMT

Revision 2 posted to Advantages/Disadvantages by Elizabeth Hawkins on 2/1/2024 9:38:15 PM

The Role of a Publicity Manager in a Traditional Publishing House

Elizabeth Hawkins — Wed, 31 Jan 2024 15:57:34 GMT

Revision 1 posted to Advantages/Disadvantages by Elizabeth Hawkins on 1/31/2024 3:57:34 PM

Publicity Manager Elizabeth Hawkins discusses her role with W Publishing Group, and how she assists authors.