https://www.authorlearningcenter.comBestselling author Russell Nohelty will share valuable tips he's learned from exhibiting at over 150 book events in his career.Thu, 16 Jul 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f2b944d0-fe0d-4415-bbf1-689ca7f16e2fAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Now that in-person events such as conventions, fairs, and festivals are back in full swing, it's time to shake off the rust and prepare for the rush of shows in the second half of 2026, into 2027, and beyond. Join USA Today bestselling author Russell Nohelty as he walks you through: - How to set up your table for success - How to market yourself as an exhibitor - How to make every event a success About the Presenter: Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the Co-founder of Writer MBA and The Future of Publishing. Russell is also the host of The Author Ecosystem and Kickstart Your Book Sales podcasts. He is the author of many novels and graphic novels including 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter'. Russell is the Editor of The Author Stack, an online magazine, and has exhibited at over 150 events during his career. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comAuthor and book coach Cathy Fyock will review how to start creating a buzz for your book during the writing stage.Thu, 09 Jul 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c920e597-f74c-475d-9deb-87d469103b90Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. 10 Things to do NOW to Market Your Book If you're waiting until you've finished your book to begin your marketing plan and activities for your book launch, you're starting too late! While you ARE busy writing your book, it's not too early to begin creating buzz and excitement for your book. Learn easy and practical ways toward creating fans for your book as you finish writing it, from author and book coach Cathy Fyock. About the Presenter: Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 275 professionals become published authors. She believes that authors change the world, one word at a time. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert Keri-Rae Barnum will review 4 easy hacks to increase your book's discoverability on Amazon.Wed, 08 Jul 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d62b7be9-17f2-4872-9817-c052f8c30c13Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. We all know that you can pay for Amazon to boost your book on their site with Amazon Advertising. But did you know that you can also work with Amazon’s algorithms to naturally improve your book’s visibility on their site for FREE? In Amazon Algorithms 101, Keri-Rae Barnum of New Shelves Books discusses the most recent algorithm updates on Amazon and 4 easy hacks you can use to make sure your book shows up in more Amazon searches without paying a thing. She covers what Amazon algorithms and SEO (search engine optimization) are and how to increase and optimize both for a book listing utilizing: • Categories and Ranking • Keywords • Outside Traffic • Reviews About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books and the author of "Tough Love for Indie Authors: An Honest Look at What it Takes to Win in Self-Publishing." Her focus is helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling author Russell Nohelty will share valuable tips he's learned from exhibiting at over 150 book events in his career.Thu, 02 Jul 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d1805878-1f88-4e75-ab8f-2bb4cbd56d4eAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't attend this session? Don't worry, we'll be repeating it! You can register HERE . Now that in-person events such as conventions, fairs, and festivals are back in full swing, it's time to shake off the rust and prepare for the rush of shows in the second half of 2026, into 2027, and beyond. Join USA Today bestselling author Russell Nohelty as he walks you through: - How to set up your table for success - How to market yourself as an exhibitor - How to make every event a success About the Presenter: Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the Co-founder of Writer MBA and The Future of Publishing. Russell is also the host of The Author Ecosystem and Kickstart Your Book Sales podcasts. He is the author of many novels and graphic novels including 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter'. Russell is the Editor of The Author Stack, an online magazine, and has exhibited at over 150 events during his career. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling children's author Sheri Fink will show you how to go from concept to a completed, high quality book for children.Tue, 30 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4f62cd65-a6a2-481a-916e-c77cdde63594Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. In this webinar session, #1 best-selling children’s author Sheri Fink will discuss how you can go from simply having an idea, to believing in that idea and taking the next step of starting your children’s book. She will offer tips on how to focus your narrative and how to stay motivated and encouraged throughout the writing process. Sheri will also cover all aspects of the illustration process including how to find, vet, and hire an illustrator, along with the author-illustrator relationship and how to pull all of the different elements together to get ready for publishing. About the Presenter: Sheri is an inspirational speaker, #1 best-selling author, and president of Whimsical World, an empowering brand created by Sheri and Derek Taylor Kent with a mission is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. She loves to write – nineteen books so far spanning 3 genres, including her beloved “The Little Series” children's books and “InstaGrateful: Finding Your Bliss in a Social Media World”. Sheri's newest book, “Beyond Words,” is an uplifting children's picture book that teaches kids ways to express empathy and was written in collaboration with Aflac. Sheri travels the world inspiring audiences of all ages to believe in themselves, dream bigger dreams, and take action to live their best lives. CBS Los Angeles selected her as one of the top 3 authors in her local area, a distinction she shares with Dean Koontz, and her books have been honored with over 40 awards, including 14 gold medals in international book awards. Sheri is also a recipient of the prestigious Gold Mom’s Choice Award, honoring the best in family-friendly entertainment. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling author Allie Pleiter will review the writing tactics that will make your memoir matter to readers.Thu, 25 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:dad7f0a1-0561-4e3f-a760-8e508619aad2Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Writing your life story takes more than just a retelling—it takes a sense of significance. Learn the tactics you need to make your memoir matter from bestselling novelist and book coach Allie Pleiter. You’ll learn: • How to structure your memoir so that your reader stays engaged • Storytelling techniques to make your life events come alive for the reader • Secrets to significance—going beyond the story to sharing life lessons and truths • Finding your audience If you’ve got a life story worth sharing, transform your manuscript from a good narrative into a great read. This author of over 70 published books will show you how. About the Presenter: Award-winning bestselling author Allie Pleiter writes both fiction and non-fiction working on as many as four books at a time. She teaches writers how to achieve the consistent, dependable productivity today’s market requires. The author of over 70 published titles, Allie has spent a decade in the publishing profession with over 1.9 million books sold worldwide. In addition to her own writing career, Allie maintains an active writing productivity coaching practice and speaks regularly on faith, the creative process, women’s issues, and her very favorite topic—The Chunky Method of time management. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comALC President Keith Ogorek will share 9 lessons he's learned as a self-published author that all authors should know.Wed, 17 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:aa75709f-cc8e-4181-873a-cae9a30fd11aAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Self-publishing a book is an exciting journey, but it’s also full of surprises that many authors don’t discover until they’re already too deep into the process. In this session, ALC President Keith Ogorek will review 9 key lessons he’s learned as a self-published author, that every writer should understand before writing and publishing a book. He’ll discuss: • How manuscript word count and reading level can impact your book’s success • Setting realistic expectations about the time and effort it will take • The 4 publishing paths available to authors and how to choose the best path for you and your book • The keys to effective book marketing and when it should start • How becoming an author opens doors to all kinds of opportunities • Most importantly, why it is worth becoming an author • And more! Whether you’re drafting your first chapter or preparing to hit “publish,” this webinar will equip you with the insights, clarity, and confidence to move forward with valuable knowledge and renewed purpose. About the Presenter: As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, California Creative Writers Conference, LatinX Storytellers Conference, Archway New York Writer’s Workshop, and Hay House Book Writers Boot Camp just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.LiveWebinarshttps://www.authorlearningcenter.comLearn to create strong, memorable characters that resonate with readers, with award-winning author Jeanne Lyet Gassman.Tue, 16 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1ac105fc-34d3-4315-8e41-396284273e33Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Strong stories need a plot, a setting, and most importantly, engaging characters. Agents and editors will tell you that all stories are character-driven. However, if your characters are stereotypes, one-dimensional, or predictable, the reader will soon lose interest. Readers are engaged with characters who are relatable, flawed, and unique. But how do you accomplish that in fiction? In this webinar, award-winning author Jeanne Lyet Gassman will look at the tricks you can use to create strong, memorable characters that are supported by a fascinating cast. She will address a number of different character crafting techniques, including: • Defining your characters' formative years • Understanding body language and the use of physical space • How opposites create tension and interest • Using dialogue to illustrate emotions and need • How to make troubled characters likable About the Presenter: Jeanne Lyet Gassman lives in the mountains of New Mexico where she writes and teaches. Her debut novel, "Blood of a Stone" (Tuscany Press), received a Bronze 2015 Independent Publisher Book Award. Her short work has been nominated for Best Small Fictions and the Pushcart Prize. Other awards include fellowships from Ragdale and the Arizona Commission on the Arts. Her short fiction, creative nonfiction, and poetry have been published in numerous literary magazines and anthologies, including "45 Poems of Protest: The Pandemic", "Bosque7", "Dear America: Reflections on Race", "Debris & Detritus: The Lesser Greek Gods Running Amok", "The Manifest-Station", "Queen Mob's Tea House", and "Hippocampus Magazine", among many others. Jeanne recently received a New Mexico Writers Grant for her novel-in-progress, a story about a family of downwinders who were affected by the radioactive fallout from the atomic bomb tests in Nevada. You can learn more about Jeanne at her website: www.jeannelyetgassman.com or on Facebook: www.facebook.com/JeanneLyetGassman . To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling children's author Sheri Fink will show you how to go from concept to a completed, high quality book for children.Thu, 11 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b70433f1-1c96-45a5-8fc2-e000911f886aAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't attend this session? Don't worry, we'll be repeating it! You can register HERE . In this webinar session, #1 best-selling children’s author Sheri Fink will discuss how you can go from simply having an idea, to believing in that idea and taking the next step of starting your children’s book. She will offer tips on how to focus your narrative and how to stay motivated and encouraged throughout the writing process. Sheri will also cover all aspects of the illustration process including how to find, vet, and hire an illustrator, along with the author-illustrator relationship and how to pull all of the different elements together to get ready for publishing. About the Presenter: Sheri is an inspirational speaker, #1 best-selling author, and president of Whimsical World, an empowering brand created by Sheri and Derek Taylor Kent with a mission is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. She loves to write – nineteen books so far spanning 3 genres, including her beloved “The Little Series” children's books and “InstaGrateful: Finding Your Bliss in a Social Media World”. Sheri's newest book, “Beyond Words,” is an uplifting children's picture book that teaches kids ways to express empathy and was written in collaboration with Aflac. Sheri travels the world inspiring audiences of all ages to believe in themselves, dream bigger dreams, and take action to live their best lives. CBS Los Angeles selected her as one of the top 3 authors in her local area, a distinction she shares with Dean Koontz, and her books have been honored with over 40 awards, including 14 gold medals in international book awards. Sheri is also a recipient of the prestigious Gold Mom’s Choice Award, honoring the best in family-friendly entertainment. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert Keri-Rae Barnum will review 4 easy hacks to increase your book's discoverability on Amazon.Tue, 09 Jun 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:c5077ada-869a-4fdc-8d0c-1e91183c5e70Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't attend this session? Don't worry, we'll be repeating it! You can register HERE . We all know that you can pay for Amazon to boost your book on their site with Amazon Advertising. But did you know that you can also work with Amazon’s algorithms to naturally improve your book’s visibility on their site for FREE? In Amazon Algorithms 101, Keri-Rae Barnum of New Shelves Books discusses the most recent algorithm updates on Amazon and 4 easy hacks you can use to make sure your book shows up in more Amazon searches without paying a thing. She covers what Amazon algorithms and SEO (search engine optimization) are and how to increase and optimize both for a book listing utilizing: • Categories and Ranking • Keywords • Outside Traffic • Reviews About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books and the author of "Tough Love for Indie Authors: An Honest Look at What it Takes to Win in Self-Publishing." Her focus is helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.com/webinars/c/e/2335?CommentId=36397c7c-fdc5-4c7c-8527-8a55e43bffffSat, 06 Jun 2026 17:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:36397c7c-fdc5-4c7c-8527-8a55e43bffffJames McMillancan you send me a reminder the day before.https://www.authorlearningcenter.com/b/ask-keith/posts/what-is-print-on-demand-pod-and-what-are-the-benefits-of-this-printing-method-when-compared-to-offset-printingThu, 04 Jun 2026 14:29:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:781a005c-4a53-416d-8f3d-6b0e38a869e5Author Learning CenterQuestion: What is Print-on-Demand (POD) and what are the benefits of this printing method when compared to offset printing? Answer: As with most industries, technological advancements have brought about new opportunities and efficiencies for authors. There used to be only one option for printing books which required a large order quantity, a substantial up-front investment, and inventory management. Today, there are two printing methods available to authors: print-on-demand and traditional offset printing. Each approach has advantages and disadvantages, and determining the right choice for your book will depend on your publishing goals, skillset, budget, and sales expectations. What is Print-on-Demand (POD)? Print-on-demand (POD) is a digital printing method in which books are printed individually or in small quantities only after an order is placed by a customer. Rather than printing thousands of copies upfront, a POD provider stores your book files digitally and produces copies as needed. Once an order is received through a retailer, distributor, or the author's website, the printing company manufactures the book and ships it directly to the customer. Because books are only produced when ordered, there is no need to maintain a warehouse or garage full of inventory. This model has become increasingly popular among self-published authors because it eliminates many of the financial barriers traditionally associated with publishing, and the process is simple: 1. The author or company they are working with uploads the print-ready interior and cover files 2. The files are stored digitally by the POD provider 3. A customer purchases the book 4. The book is printed, bound, and shipped directly to the customer 5. The author receives royalties from the sale Popular POD platforms include Amazon's Kindle Direct Publishing (KDP) , IngramSpark , Lulu , and Bookvault . There are many benefits associated with using a POD provider or platform to print books. These include: Low Upfront Costs: One of the biggest advantages of POD is the minimal financial investment required. Many POD platforms do not require a fee to upload the book’s files for printing, but will take a percentage of every sale. POD can be a great strategy for first-time authors, niche titles, and experimental projects. No Inventory Risk: With POD, there is no excess inventory to store and manage. Books are produced only when customers order them. Simplified Distribution: Some POD platforms integrate directly with major retailers such as Amazon, Barnes & Noble, and independent bookstores through distribution networks. This allows authors to make their books available worldwide without managing fulfillment themselves. Flexibility for Updates and Revisions: POD makes it easy to fix a typo or update interior content. Authors can upload the revised files (sometimes for a small fee), and future copies will be printed with the corrections. Long-Term Availability: Many traditionally published books eventually go out of print because maintaining inventory becomes unprofitable. POD allows books to remain available indefinitely with little ongoing costs. There are some drawbacks associated with using a print-on-demand provider or platform including: Higher Cost Per Book: While POD requires little upfront investment, the per-book printing cost is significantly higher than with offset printing. This means authors earn less profit on each sale. Limited Printing Options: Although POD quality has improved substantially over time, authors may encounter limitations in paper choices, trim sizes, specialty finishes, binding styles, and premium features like printed or sprayed edges. Slightly Lower Color Print Quality: Modern POD books are professional and acceptable for most readers and booksellers. However, offset printing still tends to offer superior color printing due to the premium paper offerings. File Preparation and Uploading: Platforms like Amazon KDP and IngramSpark do have a learning curve when it comes to properly preparing your interior and cover files for printing and uploading. It may be necessary to hire a book designer or cover designer to ensure your files meet all platform and industry requirements, or work with a company that can assist you with the process. Not Ideal for Larger Orders: Bookstores and wholesalers sometimes prefer offset-printed books because large quantities can be stocked and shipped immediately. POD books may also have lower wholesale discounts, making them less attractive. How Does Traditional Offset Printing Work? Also known as lithography, offset printing has been around since the 1400s when Johannes Gutenberg set up his first printing press. Rather than printing books one at a time, traditional offset printing uses metal plates that transfer ink onto paper. These large printing presses can produce hundreds, thousands, or even tens of thousands of books in a single run. Because significant setup is required, offset printing becomes cost-effective only when printing larger quantities, starting around 1,000 – 1,500 books, but the cost per book can decrease substantially as the print quantity increases . Offset printing is the preferred method for traditional publishing houses for front-list titles due to the volume of books they produce. The offset process typically includes: 1. The author or publisher providing the print-ready interior and cover files 2. Creating printing plates for each page 3. Setting up the press 4. Printing large sheets of paper 5. Folding, binding, and trimming the books 6. Shipping finished inventory to warehouses or distributors 7. Royalties are paid to the author by their publisher There are many benefits to using offset printing including: Lower Cost Per Book: Offset printing’s greatest advantage is economy of scale. The more copies printed, the lower the cost per book. Authors and publishers planning to sell thousands of copies often achieve much higher profit margins through offset printing . Superior Color Print Quality: Offset printing can deliver better color accuracy and richer images. This makes it particularly valuable for books containing a lot of photographs, artwork, or graphics. More Customization Options: Offset printers often provide a wider range of production choices including specialty paper stocks, embossing, foil stamping, unique trim sizes, premium bindings, and premium features. These options can help create a more distinctive and professional product. Better for Bulk Sales: Authors who sell books through speaking engagements, conferences, schools, organizations, or direct marketing campaigns may benefit from having inventory readily available at a lower per-book cost. There are some drawbacks to offset printing including: High Upfront Investment: Offset printing requires a significant financial commitment. Printers typically require a down payment (often 50%) to secure the order and cover the cost of raw materials and press setup, with the remaining balance due before shipment or upon delivery. This investment may be difficult to justify for new or untested projects. Inventory Storage Requirements: In addition to printing costs, there are costs associated with storing the books and fulfilling orders. This may include warehouse space, self-storage units, and fulfillment and distribution services. Risk of Unsold Books: One of the biggest risks of offset printing is overestimating demand. If sales fall short of expectations, publishers and authors may be left with hundreds or thousands of unsold copies. No Flexibility for Updates and Revisions: Once the books are printed, errors cannot easily be fixed . Any changes or updates require a whole new print run, creating additional expenses. For authors looking to print larger quantities of books, there are several offset printers that have strong reputations within the U.S. publishing industry. The best choice for your book will depend on your print quantity, book format, budget, and whether you need services such as warehousing, fulfillment, or distribution. Sheridan: One of the most respected book manufacturers in the publishing industry and works extensively with university presses, trade publishers, scholarly publishers, and independent presses. Lakeside: Widely regarded as the largest book producer in the United States. Manufactures hardcover and paperback books, and provides distribution, fulfillment, and publisher services. Many major trade publishers, educational publishers, and independent presses use Lakeside. King Printing Co.: Established in 1978, King focuses on quality book printing and production, offering both digital and offset printing. In addition, King provides warehousing, inventory management, and kitting services. PRC Book Printing: An offset book printing company with over 30 years of combined industry expertise, serving authors, publishers, and businesses nationwide. PRC specializes in delivering commercial-grade offset printing using industry-leading Heidelberg presses. Color House Graphics: A leading print provider for over three decades. Offers solutions and support for soft cover books, hard cover books, children’s books, or high-end coffee table books in both short digital runs and larger offset runs. Cushing Malloy: A family-owned print provider of short and medium runs with over 70 years of experience. A full-service book manufacturer, offering both offset and digital printing methods. Also specializes in bringing old, out-of-print books back to print. How to Determine the Best Printing Method for Your Book For independent and self-published authors , POD offers the easiest and most affordable path to publication. The low startup costs, global distribution, and lack of inventory risk make it an excellent option for first-time authors and niche titles. For those authors working with a supported or assisted self-publishing company that offers packages of services, the company will likely have printing partnerships and will work with you on your printing options. Offset printing becomes more attractive when authors have established demand, substantial preorders, speaking engagements, institutional sales, or a need for premium production quality. The lower per-book cost can significantly improve profitability when selling books in volume . Offset printing tends to make the most sense when you: • Have significant preorder volume • Sell books at speaking events or conferences • Sell directly through your website • Need premium hardcover production • Want special finishes or features • Want higher profit margins per copy • Are printing heavily illustrated titles such as picture books, graphics novels, or cookbooks Many authors will eventually use both methods to support their marketing and distribution efforts. They may rely on POD for online retail distribution while ordering offset print runs for events, direct sales, and special editions. For those authors pursuing a traditional publishing path , the publisher will manage the printing if you secure a book deal. Ultimately, it is up to you how your work gets published, printed, and distributed. POD prioritizes flexibility and minimal risk, while offset printing prioritizes scale, customization, and profitability. By understanding the strengths and limitations of each approach, you can choose the printing strategy that best aligns with your publishing goals and long-term authorship. Understanding how these printing methods work can help you make informed decisions about production costs, book pricing, inventory management, book features, and profitability. Photo credit: Christine_Kohler from Getty Images; Avalon_Studio from Getty Images; SeventyFour from Getty Images GO BACK TO THE MAIN BLOG PAGEarticlefictionNonfictionhttps://www.authorlearningcenter.com/b/ask-keith/posts/i-have-had-a-severe-hiatus-from-my-writing-schedule-because-of-a-crisis-in-my-life-what-are-some-best-practices-to-get-back-on-track-and-get-my-mind-back-into-the-game?CommentId=8c8db43e-bbf2-4680-9d36-f883e3476736Wed, 03 Jun 2026 16:26:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:8c8db43e-bbf2-4680-9d36-f883e3476736AnonymousTransform faded memories using an advanced AI picture colorizer that brings black and white photos back to life. This black to color free platform uses ai color changer technology for smooth and realistic results. Whether you need restore old photos online free tools or photo colorizer black and white conversion this system delivers high quality outputs. 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That’s where Tempo Traveller on Rent Delhi steps in – offering luxury Tempo Traveller on rent in Delhi for all your travel needs.https://www.authorlearningcenter.com/b/ask-keith/posts/i-have-had-a-severe-hiatus-from-my-writing-schedule-because-of-a-crisis-in-my-life-what-are-some-best-practices-to-get-back-on-track-and-get-my-mind-back-into-the-game?CommentId=91ca110a-f8d7-4d1f-a478-43a15279c52bTue, 02 Jun 2026 16:23:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:91ca110a-f8d7-4d1f-a478-43a15279c52bAnonymousCustom Rick Roll QR Code Patch Inspired by Rick Astley and Never Gonna Give You Up Design a custom Rick Roll QR code patch that surprises anyone who scans it. Inspired by Rick Astley and the hit song Never Gonna Give You Up , these patches are ideal for shirts, backpacks, jackets, and accessories. Explore QR code patch creation, application methods, and fun customization ideas. https://rushpatch.com/https://www.authorlearningcenter.com/b/ask-keith/posts/i-m-writing-my-first-horror-novel-and-want-to-ensure-my-story-will-appeal-to-readers-of-this-genre-what-are-some-things-i-should-consider-and-avoid-when-writing-horror?CommentId=39bf4ee0-03bf-4e1b-a6f7-b1d80f0aee8eMon, 01 Jun 2026 19:38:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:39bf4ee0-03bf-4e1b-a6f7-b1d80f0aee8eAnonymousThese horror writing tips were practical and insightful for aspiring authors. The advice on building fear, suspense, and reader engagement was especially valuable.https://www.authorlearningcenter.com/b/ask-keith/posts/how-can-we-get-a-review-in-a-newspaper-or-magazine-libraries-rely-on-these-reviews-before-choosing-to-order-copies-of-my-books?CommentId=879debcf-9dd0-419a-820d-a33dfadd6bb4Fri, 29 May 2026 20:55:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:879debcf-9dd0-419a-820d-a33dfadd6bb4AnonymousIf you are an aspiring writer, I suggest you start by improving your grammar, punctuation and syntax.https://www.authorlearningcenter.com/writing/fiction/w/identifying-your-genre/8484/can-horror-go-too-farTue, 26 May 2026 14:04:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:74cc0b0d-957b-4e53-aa3b-88b103fd5826Luke DumasHow far is too far (or not far enough) when it comes to horror? Horror author Luke Dumas discusses scenes in his latest novel Nothing Tastes As Good with his editor. For more on this bestselling, award-winning author visit https://www.simonandschuster.com/authors/Luke-Dumas/189198799 . youtube.com/watchfictionThriller & SuspensevideoHorrorhttps://www.authorlearningcenter.com/editing/editorial-services/w/editorial-assessments/8060/the-art-of-editing-the-journey-from-first-draft-to-final-draftWed, 20 May 2026 20:46:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2de12144-ab82-4777-8d43-e5fab89dbe13Derek Taylor KentSo you finished your book? That's great! But now comes the hard part. How can you self-edit so that it's in good enough shape for critical readers, agents, and publishers? How do you know if you need a professional editor? Bestselling author Derek Taylor Kent has worked with some of the top editors from the top publishing houses and knows what they are looking for in a manuscript. In this webinar, he'll teach you strategies for editing that will make it less daunting, and even fun! Plus he'll review the most common grammatical issues that most authors don't even know about, but make their writing appear amateur instead of pro. This is not to be missed for any writers who have finished or are near finished with their first drafts. Here is the handout referenced in the session: www.authorlearningcenter.com/.../3073.Art-of-Editing_5F00_Kent_5F00_ALC-Handout.pdf www.authorlearningcenter.com/.../TheArtofEditingTheJourneyfromFirstDrafttoFinalDraft26.mp4 About the Author: Derek Taylor Kent is the author of 20 books encompassing a wide variety of audiences and genres. He has also produced 15 audiobooks to date and has written 6 screenplays. Along with being an instructor for the ALC, he teaches at the Writing Pad in Los Angeles and is a freelance story editor. Derek received a 3-book deal from HarperCollins for his middle-grade book series "Scary School", and his Mystery/Thriller book "Kubrick’s Game" was #1 on Amazon three times and was optioned by Bobby Cohen Films. His middle-grade novel "My Homework Ate My Dog!" was awarded Best Middle-Grade Fiction Book of 2020 by Kops-Featherling Book Awards, and there was a bidding war for his picture book "El Perro con Sombrero", which was published by Holt/Macmillan. In addition, Derek Founded Whimsical World children’s publishing brand with wife, children’s author and ALC speaker Sheri Fink, with a mission to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. Discover more at www.DerekTaylorKent.com and www.WhimsicalWorldBooks.com .fictionNonfictionSubscriberRecorded Webinarhttps://www.authorlearningcenter.com/marketing/websites/w/creating-a-website/7968/websites-for-authors-a-necessary-evilWed, 20 May 2026 00:41:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4604c866-93b4-4230-94fc-c943c14c21a4L.E. PerezWith social media so prevalent in our lives as authors, is a website really necessary? If it is, what should it contain at minimum? What resources are available and how long will this take? In this recorded webinar session, author L.E. Perez takes you on a journey to figure out why a website is a necessary evil and how you go from concept to completion. You will learn the value of a website for your writing journey and why presentation matters. Here is the handout referenced in the session: www.authorlearningcenter.com/.../ALC-Websites-for-Authors_5F00_Perez.pdf www.authorlearningcenter.com/.../WebsitesforAuthorsANecessaryEvil26.mp4 About the Presenter: LE is an author/publisher with Palmas Publishing and Manra Moon Press . She spent fifteen years working in Corrections and Victim Services while privately working on several novels. In 2010, she was given the opportunity to pursue two passions in life, writing and martial arts. She is a 4th-degree black belt who loves to write fight scenes and act them out for realism. She has published ten full-length novels and multiple short stories, and has spearheaded several thriller anthologies with a group of Indie Authors called 'The Thrill of the Hunt' and 'The Thrill of the Heart'. In addition, LE is a Freelance Writing/Publishing Consultant for Macmillan, hosts the Legion of Writers Podcast, and is a social media manager.fictionNonfictionSubscriberRecorded Webinar