https://www.authorlearningcenter.comBestselling author Allie Pleiter will review how to write a first chapter that grabs and hooks readers, editors, and agents.Tue, 08 Dec 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:49bbbd19-3a82-4697-90be-517753962ecfAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. A great first chapter is job one for any writer—whether you are looking to pull in a reader or grab the attention of an editor or agent. Don’t squander those crucial first pages, but instead hook your reader in and keep them turning pages for more. Let best-selling author Allie Pleiter show you how. She has caught the attention of five different publishers for over 70 titles and 1.9 million readers. Allie will share techniques to help you keep readers craving Chapter Two and beyond. About the Presenter: Award-winning bestselling author Allie Pleiter writes both fiction and non-fiction working on as many as four books at a time. She teaches writers how to achieve the consistent, dependable productivity today’s market requires. The author of over 70 published titles, Allie has spent a decade in the publishing profession with over 1.9 million books sold worldwide. In addition to her own writing career, Allie maintains an active writing productivity coaching practice and speaks regularly on faith, the creative process, women’s issues, and her very favorite topic—The Chunky Method of time management. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert A.G. Billig will show how to turn your book launch into an unforgettable event that results in sales.Wed, 02 Dec 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:89a53e44-0399-449c-9a59-380103b17b84Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Crack the code of a successful book launch campaign and join this webinar session with author and book marketing expert A.G. Billig, to learn insider secrets on how to propel your book to the top of the Amazon charts. Learn how to harness the power of social media, email marketing, and in-person events to create a buzz that resonates far and wide. Delve into the nitty-gritty of timing, budgeting, and tracking metrics to ensure your campaign hits all the right notes without breaking the bank. This webinar will give you: • A roadmap for crafting and executing effective book launch campaigns • Proven strategies and marketing hacks • The tools you need to achieve your publishing goals Whether you're a seasoned author seeking to revitalize your career or a debut novelist poised to make your mark, this webinar is your passport to success. Don’t miss out on this golden opportunity to turn your book launch into an unforgettable event that resonates with readers worldwide. About the Presenter: A.G. Billig is a bestselling author of both fiction and nonfiction, book coach, and founder of the award-winning educational center Self-Publishing Mastery. A former radio and television host, editor-in-chief of glossy magazines, and public relations and branding expert, A.G. brings decades of experience in publishing, marketing, and audience building. She has helped countless authors gain clarity about their writing goals, build compelling author brands and platforms, and develop effective marketing strategies that connect with readers and increase book sales. Drawing on both industry expertise and hands-on publishing experience, A.G. is passionate about empowering authors with practical, results-driven strategies that help them build sustainable, successful author careers. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert Keri-Rae Barnum will review how to create a year-round marketing plan to ensure consistent promos & sales.Tue, 01 Dec 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:46e65465-cf63-406e-bbdf-b90edc12f819Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals into actionable tasks, ensuring your book receives consistent promotion throughout the year. In this interactive webinar, you will discover how to: • Identify quick and effective marketing activities • Break down larger marketing goals into manageable tasks • Easy ways to complete those tasks in just 10 minutes per day By the end of this session, you'll walk away with a comprehensive month-by-month marketing plan, equipping you with the tools and confidence to promote your book effectively for an entire year. About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books and the author of "Tough Love for Indie Authors: An Honest Look at What it Takes to Win in Self-Publishing." Her focus is helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comALC President Keith Ogorek will review common scams targeting authors and provide helpful red flags to identify scammers.Wed, 18 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:765f22cf-0377-4de6-8261-342d5995c3f7Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Unfortunately, there is an increasing number of scammers out there targeting authors with false claims and promises, and some even pretending to be someone they are not. So, how can you tell the difference between a scam and a legitimate opportunity for your book? In this webinar, ALC President Keith Ogorek will give you sure-fire ways to immediately recognize a scammer by the claims and promises they make, the job titles they use, and whom they say they represent. In addition, he will explain how the publishing industry and Hollywood companies actually work so you can tell if the person contacting you is offering a legitimate opportunity or just trying to scam you. About the Presenter: As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, California Creative Writers Conference, LatinX Storytellers Conference, Archway New York Writer’s Workshop, and Hay House Book Writers Boot Camp just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling author Allie Pleiter will review how to write a first chapter that grabs and hooks readers, editors, and agents.Tue, 17 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f844f581-e792-4653-a760-cee529358991Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't make this session? Don't worry, we'll be repeating it! You can register HERE . A great first chapter is job one for any writer—whether you are looking to pull in a reader or grab the attention of an editor or agent. Don’t squander those crucial first pages, but instead hook your reader in and keep them turning pages for more. Let best-selling author Allie Pleiter show you how. She has caught the attention of five different publishers for over 70 titles and 1.9 million readers. Allie will share techniques to help you keep readers craving Chapter Two and beyond. About the Presenter: Award-winning bestselling author Allie Pleiter writes both fiction and non-fiction working on as many as four books at a time. She teaches writers how to achieve the consistent, dependable productivity today’s market requires. The author of over 70 published titles, Allie has spent a decade in the publishing profession with over 1.9 million books sold worldwide. In addition to her own writing career, Allie maintains an active writing productivity coaching practice and speaks regularly on faith, the creative process, women’s issues, and her very favorite topic—The Chunky Method of time management. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comAuthor and book strategist Cathy Fyock will review the what, who, and why of editorial boards, and how you can utilize them.Thu, 12 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:67853113-c9c3-4564-9cd3-cc6a9cfe11fcAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Have you just completed the first draft of your nonfiction book and are wondering what comes next? Before taking the leap to professional editing, consider leveraging the power of an editorial board for a crucial peer review process. This step is essential for assessing your book's usefulness, readability, and overall accessibility to your intended audience. An editorial board can offer critical insights on clarity, flow, and content coverage, ensuring your book truly resonates with readers. Join us for an enlightening webinar led by author and book coach, Cathy Fyock, who will guide you through the process of selecting the right members for your editorial board, effectively communicating with reviewers, distilling the feedback received, and showing appreciation to your team. Whether you're a seasoned writer or embarking on your first publishing journey, this webinar will equip you with the tools and strategies needed to enhance your nonfiction work with invaluable peer insights. Don't miss out on this opportunity to make your book the best it can be. About the Presenter: Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 275 professionals become published authors. She believes that authors change the world, one word at a time. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBestselling author Derek Taylor Kent will review how to master presentations and events, no matter the audience and genre.Tue, 10 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:e3b69f98-1c12-4a0f-b105-aa52c8722298Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Secrets to Creating a Presentation that your Audience will Never Forget While Generating Maximum Sales Presentations are the bread and butter of the author business. Whether a speaking engagement, a school visit, a library talk, or a corporate speech, there are countless opportunities for authors of all genres to create new fans and build a name for themselves on the speaking circuit. Bestselling author Derek Taylor Kent has been doing live presentations for schools, festivals, libraries, and events since 2011 and has mastered the art of making presentations that are engaging, interactive, fun and inspiring. This webinar will let participants in on all the secrets every author needs to know to create a craze of book purchasing after any presentation and how to get started in booking them. About the Presenter: Derek Taylor Kent is the author of 20 books encompassing a wide variety of audiences and genres. He has also produced 15 audiobooks to date and has written 6 screenplays. Along with being an instructor for the ALC, he teaches at the Writing Pad in Los Angeles and is a freelance story editor. Derek received a 3-book deal from HarperCollins for his middle-grade book series "Scary School", and his Mystery/Thriller book "Kubrick’s Game" was #1 on Amazon three times and was optioned by Bobby Cohen Films. His middle-grade novel "My Homework Ate My Dog!" was awarded Best Middle-Grade Fiction Book of 2020 by Kops-Featherling Book Awards, and there was a bidding war for his picture book "El Perro con Sombrero", which was published by Holt/Macmillan. In addition, Derek Founded Whimsical World children’s publishing brand with wife, children’s author and ALC speaker Sheri Fink, with a mission to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. Discover more at www.DerekTaylorKent.com and www.WhimsicalWorldBooks.com . To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert Keri-Rae Barnum will review how to create a year-round marketing plan to ensure consistent promos & sales.Wed, 04 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:3b2e1741-3cd9-48d1-b8c3-fbfd24b02dc3Author Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't make this session? Don't worry, we'll be repeating it! You can register HERE . Join Keri-Rae Barnum from New Shelves Books for an insightful webinar where you’ll learn to create a practical and sustainable marketing strategy that seamlessly fits into your busy life. This session will empower you to break down your marketing goals into actionable tasks, ensuring your book receives consistent promotion throughout the year. In this interactive webinar, you will discover how to: • Identify quick and effective marketing activities • Break down larger marketing goals into manageable tasks • Easy ways to complete those tasks in just 10 minutes per day By the end of this session, you'll walk away with a comprehensive month-by-month marketing plan, equipping you with the tools and confidence to promote your book effectively for an entire year. About the Presenter: Keri-Rae Barnum is the Owner and CEO of New Shelves Books and the author of "Tough Love for Indie Authors: An Honest Look at What it Takes to Win in Self-Publishing." Her focus is helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at www.newshelves.com. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comBook marketing expert A.G. Billig will show how to turn your book launch into an unforgettable event that results in sales.Tue, 03 Nov 2026 18:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:2d7baca5-31c6-461a-9f9f-88b69690030eAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't make this session? Don't worry, we'll be repeating it! You can register HERE . Crack the code of a successful book launch campaign and join this webinar session with author and book marketing expert A.G. Billig, to learn insider secrets on how to propel your book to the top of the Amazon charts. Learn how to harness the power of social media, email marketing, and in-person events to create a buzz that resonates far and wide. Delve into the nitty-gritty of timing, budgeting, and tracking metrics to ensure your campaign hits all the right notes without breaking the bank. This webinar will give you: • A roadmap for crafting and executing effective book launch campaigns • Proven strategies and marketing hacks • The tools you need to achieve your publishing goals Whether you're a seasoned author seeking to revitalize your career or a debut novelist poised to make your mark, this webinar is your passport to success. Don’t miss out on this golden opportunity to turn your book launch into an unforgettable event that resonates with readers worldwide. About the Presenter: A.G. Billig is a bestselling author of both fiction and nonfiction, book coach, and founder of the award-winning educational center Self-Publishing Mastery. A former radio and television host, editor-in-chief of glossy magazines, and public relations and branding expert, A.G. brings decades of experience in publishing, marketing, and audience building. She has helped countless authors gain clarity about their writing goals, build compelling author brands and platforms, and develop effective marketing strategies that connect with readers and increase book sales. Drawing on both industry expertise and hands-on publishing experience, A.G. is passionate about empowering authors with practical, results-driven strategies that help them build sustainable, successful author careers. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.comAuthor and book strategist Cathy Fyock will review the what, who, and why of editorial boards, and how you can utilize them.Thu, 29 Oct 2026 17:30:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:963fbcf2-1f9c-48e1-b23d-cccbb099e80eAuthor Learning CenterAll webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE. Can't make this session? Don't worry, we'll be repeating it! You can register HERE . Have you just completed the first draft of your nonfiction book and are wondering what comes next? Before taking the leap to professional editing, consider leveraging the power of an editorial board for a crucial peer review process. This step is essential for assessing your book's usefulness, readability, and overall accessibility to your intended audience. An editorial board can offer critical insights on clarity, flow, and content coverage, ensuring your book truly resonates with readers. Join us for an enlightening webinar led by author and book coach, Cathy Fyock, who will guide you through the process of selecting the right members for your editorial board, effectively communicating with reviewers, distilling the feedback received, and showing appreciation to your team. Whether you're a seasoned writer or embarking on your first publishing journey, this webinar will equip you with the tools and strategies needed to enhance your nonfiction work with invaluable peer insights. Don't miss out on this opportunity to make your book the best it can be. About the Presenter: Cathy Fyock is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 12 books, including “On Your Mark”, “Blog2Book”, “Authority”, “My New Book: The Upcoming Message that will Change the World”, and her newest book, “Writer Crisis Hotline”, co-authored with Allie Pleiter. Cathy's book, “The Speaker Author: Sell More Books and Book More Speeches”, became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 275 professionals become published authors. She believes that authors change the world, one word at a time. To see all of our upcoming live webinar events, CLICK HERE .LiveWebinarshttps://www.authorlearningcenter.com/writing/i-have-an-idea/w/choosing-your-topic/6397/the-differences-between-memoir-autobiography-and-biography---article?CommentId=79a79625-6d7d-49e4-bc88-fb25712892ccWed, 28 Oct 2026 20:35:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:79a79625-6d7d-49e4-bc88-fb25712892ccinterUnderstanding the difference between memoir, autobiography, and biography makes it much easier to choose the right style for telling a true story. For Free Fire players interested in ZoriDiamante and its game-related features, you can explore more .https://www.authorlearningcenter.com/writing/managing-your-writing-life/w/education-and-craft/8539/two-paths-fiction-and-memoir---traveling-the-one-that-s-right-for-youTue, 27 Oct 2026 23:36:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:d0865e87-fa2f-4c20-928d-39cb58579748Julie Ryan McGue & Jennifer Celeste BriggsSome stories ask to be told as lived truth. Others need the freedom of invention for the emotional truth to unfold. Perhaps there are privacy concerns or events that need reshaping. In this webinar, two award-winning authors guide writers through the possibilities and challenges of choosing a genre for their story. Here is the handout referenced in the session: www.authorlearningcenter.com/.../McGue_5F00_Briggs_5F00_ALC-Two-Paths-Handout.pdf www.authorlearningcenter.com/.../TwoPathsFictionandMemoirTravelingtheOneThatsRightforYou26.mp4 About the Presenters: Julie Ryan McGue is an American writer, a domestic adoptee, and an identical twin. From memoir to children’s tales, she explores identity, family, belonging, and the ways love and loss transform us. She is the author of three award-winning books: Twice a Daughter: A Search for Identity, Family, and Belonging (She Writes Press, 2021), Belonging Matters: Conversations on Adoption, Family, and Kinship (Muse Literary, 2023), and Twice the Family: A Memoir of Love, Loss, and Sisterhood (She Writes Press, 2025). In 2025, Julie published Jack and Lulu Go to the Tree Farm (Muse Literary), the first book in her children’s book series: Let’s Go with Lulu. Her work has appeared in various online publications such as Writers Digest, Chicago Story Press, and Brevity Nonfiction Blog. Her personal essays have appeared in several anthologies, including Art in the Time of Unbearable Crisis (She Writes Press, 2022), and Real Women Write: In the Garden (Story Circle Network, 2025). She splits her time between Michigan City, Indiana and Sarasota, Florida. Jennifer Celeste Briggs has a BA in English Literature from Swarthmore college. She lives in Pittsburgh, PA with her husband and two daughters. Her daughter Sarah has a genetic anomaly and autism. When Sarah was four, Jenny decided to run a Son-Rise Program for her, calling it Sarah-Rise, and training at the Autism Treatment Center of America. The Son-Rise Program is a loving child-centered approach to helping those with autism and other challenges connect socially, verbally, and through increased eye contact. Organizing hundreds of hours of therapeutic play time for Sarah, Jenny trained and coordinated multiple volunteers who contributed their love and creativity to the venture. Jenny started a blog to share the experience of Sarah-Rise and has heard multiple times that her words were helpful to others dealing with life struggles. Jenny wants to help parents feel understood and to spread the word about The Son-Rise Program. She hopes that her words bring comfort, joy, and inspiration to readers whatever their challenges and journeys may be. She is currently working on a novel, inspired by her other daughter, about a teenager surviving middle school while wearing a scoliosis brace.fictionNonfictionTeen & Young AdultSubscriberRecorded Webinarbiographies & memoirsChildren's Bookshttps://www.authorlearningcenter.com/site/p/newsroomTue, 27 Oct 2026 12:39:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:1ec56690-793a-4a47-9b97-ffae43821d0dNewsroom Here's the latest updates and news about the Author Learning Center "Noteworthy" Newsletter Archive Press Releases Author Learning Center Introduces Membership Gift Cards INDIANAPOLIS – (Nov 12, 2018) – The Author Learning Center (ALC), the premier online author-education community, announced today that you can now purchase gift memberships for the aspiring authors on your gift list. Read More Author Learning Center Launches New Book in a Year Program INDIANAPOLIS – (Feb. 7, 2018) – The Author Learning Center (ALC), the premier online author education community, announced today the launch of a new program to help authors plan for every step of the book writing, editing, publishing and marketing process. Read More Author Learning Center Celebrates One Year Anniversary with Authors from 123 Countries As Members INDIANAPOLIS – (Jan. 23, 2018) – Launched 12 months ago, the subscription-based Author Learning Center (ALC), added thousands of new subscribers each month and now includes members from 123 different countries. Read More Check back here for the latest information on new features and milestones Media Mentions See all the good things others are saying about The Author Learning Center A Literary Lift: Writers Educate, Motivate Peers ALC President Keith Ogorek and author Grace Wroldson were interviewed for this article in BizVoice Magazine 's September/October 2018 issue From the article: Grace W. Wroldson wanted to tell her story – a harrowing one she hoped could protect children growing up in alcoholic homes. That’s how she found Indianapolis-based Author Learning Center (ALC), an online, educational community of writers. Shortly thereafter, Wroldson published So You Love an ... Alcoholic? Read the Article Now The Daily Author #255: Keith Ogorek of Author Learning Center ALC President Keith Ogorek appeared on The Daily Author podcast, ep. #255. From the show notes: After listening to thousands of authors on what they needed, Keith Ogorek decided to start the Author Learning Center to help them get through the creative and business processes. Today, ALC helps authors in 80 countries, especially when NaNoWriMo comes around. We get some advice on NaNoWriMo on today's episode of the program. Listen to episode 255 Guest Post: 6 Tips on How to Fulfill Your Publishing Resolution ALC President Keith Ogorek appeared on Musings and Marvels January 8, 2018. From the blog: Keith Ogorek is the President of Author Learning Center, an online author education community. It’s that time of year when many people make resolutions and set goals they want to accomplish in the coming year. For some, that includes writing and publishing a book, but they are not sure where to begin... Read the Post Now Questions or request for interviews: media@authorlearningcenter.comhttps://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8538/how-changes-in-reader-behaviors-are-impacting-book-advertising-and-marketing-strategiesMon, 26 Oct 2026 20:28:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:4ddde273-f30d-43d4-8e43-af0a0ee5df2dKate PeppiattOne of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors focus on social media and Amazon. These platforms offer low entry points in cost and flexibility in increasing or decreasing spend as needed. Peppiatt also recommends authors capitalize on seasonal trends such as summer beach reads, back-to-school, and Holiday shopping. Readers are primed to purchase during these time periods. She encourages authors to ensure the ad copy and imagery reflect the seasonal moment and meet readers where they are at. www.authorlearningcenter.com/.../HowChangesinReaderBehaviorsareImpactingBookAdvertisingandMarketingStrategies.mp4https://www.authorlearningcenter.com/marketing/marketing-plan/w/research/8537/how-advertising-strategies-can-differ-depending-on-target-age-and-book-genresMon, 26 Oct 2026 20:23:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:b596a655-f172-42d6-a5f5-0eae18ea185eKate PeppiattPer Simon & Schuster Advertising Assistant Kate Peppiatt, every book the team advertises has a different strategy due to the specific audience they are trying to reach. With children's books, for example, it is adults that are buying the books. This includes parents, teachers, librarians, caregivers, and more. It's important with a children's book ad to not only describe what the book is about, but also clearly demonstrate the value of the book. For adult fiction such as contemporary fiction, the team will create a strategy around reaching book clubs, and for romantasy, they will create a strategy for reaching readers on BookTok. For trending tropes or topics, the team will research how readers are currently talking about these type of books. They will ensure the advertising copy and messaging is situated to appeal to readers that are already aware of and interested in that type of book. For nonfiction titles, readers are often looking for specific recommendations or areas of expertise, so the team evaluates how they can best situate a book to engage these target readers. www.authorlearningcenter.com/.../HowAdvertisingStrategiesCanDifferDependingonTargetAgeandBookGenres.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8536/where-and-how-authors-should-focus-limited-advertising-budgetsMon, 26 Oct 2026 20:19:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a78889f1-521c-48aa-a10f-bfe9e77b885bKate PeppiattOne of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors focus on social media and Amazon. These platforms offer low entry points in cost and flexibility in increasing or decreasing spend as needed. Peppiatt also recommends authors capitalize on seasonal trends such as summer beach reads, back-to-school, and Holiday shopping. Readers are primed to purchase during these time periods. She encourages authors to ensure the ad copy and imagery reflect the seasonal moment and meet readers where they are at. www.authorlearningcenter.com/.../WhereandHowAuthorsShouldFocusLimitedAdvertisingBudgets.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8532/common-book-advertising-metrics-to-monitor-during-a-campaignMon, 26 Oct 2026 20:16:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f69fbdcb-2e7e-4d96-b1c6-4a39c7a50d1eKate PeppiattIn her role as Advertising Assistant at Simon & Schuster, Kate Peppiatt evaluates important advertising metrics during a campaign to determine its level of performance. The specific metrics that are measured depend on the goal of a paid ad—to create awareness, increase consideration, or drive conversion. When trying to create awareness for a book, the team reviews impressions. These are the number of individuals that the ad was shown to and they now know about the book. When trying to increase interest in a book the team focuses on clicks, engagement, and interaction. When conversions are the goal, the team evaluates the number of book units sold versus the amount spent on the advertising. It's important there is a return on the investment. Peppiatt says the team is constantly learning from ad campaigns and evaluating ad performance to see what is working and what isn't. They want to ensure they are reaching readers and capitalizing on any trends or seasonal opportunities. www.authorlearningcenter.com/.../CommonBookAdvertisingMetricstoMonitorDuringaCampaign.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8535/the-three-phases-of-effective-book-advertisingMon, 26 Oct 2026 20:13:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:7140f2e8-cac9-4e58-911c-4d6899eb7802Kate PeppiattSimon & Schuster Advertising Assistant Kate Peppiatt says there are three main phases on a consumer's path to purchase - awareness, consideration, and conversion. These three approaches are used in book advertising as well. Peppiatt says to think of these phases as a funnel, with awareness being the largest section at the top. In the awareness phase of book advertising, readers don't know the title exists, so the goal is to get as many eyeballs on the ad as possible. During the consideration phase, readers are aware of the title but aren't ready to purchase. The advertising team will use tools such social media, Meta (Facebook and Instagram), and Reddit to reach target readers where they are. In the conversion phase, the strategy is to target ads at readers who are already purchasing similar books. Advertising on Amazon can be a great way to connect with these readers, using ads that appear on book pages under the "Customers also bought or read" section, which feels very organic. Per Peppiatt, advertising strategies are based on whether the team is trying to get attention, build interest, or drive purchases. www.authorlearningcenter.com/.../TheThreePhasesofEffectiveBookAdvertising.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8534/the-benefits-of-starting-with-digital-advertising-before-doing-any-print-advertisingMon, 26 Oct 2026 20:11:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:ef6c3b50-79be-4c29-90ac-6c254c64b4f8Kate PeppiattWhile both traditional advertising and digital advertising can be beneficial for a book, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors start with digital advertising. This is because digital offers better audience targeting capabilities, flexibility with redirecting budget, detailed performance data, and more cost effective options. When choosing which digital platforms to start with, Peppiatt suggests Meta (Facebook and Instagram) and Amazon. Meta is a great way to create title awareness, she says, because of the highly customizable and niche audience targeting. Meta is also very budget-friendly. With Amazon Advertising, there is a clear path to purchase because of the amount of readers already purchasing books on Amazon, and because of programs like Kindle + (formerly Kindle Unlimited). www.authorlearningcenter.com/.../TheBenefitsofStartingwithDigitalAdvertisingBeforeDoingAnyPrintAdvertising.mp4https://www.authorlearningcenter.com/marketing/advertising/w/internet/8533/simon-schuster-s-kate-peppiatt-on-her-role-as-advertising-assistant-of-corporate-marketingMon, 26 Oct 2026 20:07:00 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:f2f342e2-113c-427b-9bb2-a72dfba15d4bKate PeppiattAs an Advertising Assistant at Simon & Schuster, Kate Peppiatt primarily works on executing paid advertising campaigns across both traditional and digital media. The team functions as an in-house advertising agency, working with the marketing team to determine where and how advertising budgets should be spent. The team coordinates general and title-specific campaigns from start to finish, considering important aspects such as market trends, sales goals, author platform, seasonal opportunities, and budget. Then, they set up the campaigns on various platforms such as Meta or Amazon. Ad performance is monitored throughout the duration of a campaign to see if any changes need to be made to optimize performance. The final step is to report campaign data and results to the marketing team to evaluate level of success and use the data for future advertising decisions. Peppiatt emphasizes that the most important consideration when planning book advertising campaigns is to know the target audience and where these readers are most likely to interact with the paid ad spend. www.authorlearningcenter.com/.../SimonSchustersKatePeppiattonHerRoleasAdvertisingAssistantofCorporateMarketing.mp4