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Discoverability and Success - video
Rusty Shelton
Competition in the book market is tough. Your book is up against thousands of other books in the same genre. How will readers find your book? President of Shelton Interactive, Rusty Shelton, explains the importance of discoverability in book sales...
over 7 years ago
Marketing Plan
Finding Your Platform
Discoverability and Success - podcast
Rusty Shelton
Competition in the book market is tough. Your book is up against thousands of other books in the same genre. How will readers find your book? President of Shelton Interactive, Rusty Shelton, explains the importance of discoverability in book sales...
over 7 years ago
Marketing Plan
Finding Your Platform
Benefits of the National Speakers Association - podcast
Rusty Shelton
Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, gives us some insight on the benefits of the National Speakers Association, including how the NSA helped him gain knowledge and ramp up his exposure. The NSA offers educational...
over 7 years ago
Public Relations
Publicity Campaigns
Benefits of the National Speakers Association - video
Rusty Shelton
Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, gives us some insight on the benefits of the National Speakers Association, including how the NSA helped him gain knowledge and ramp up his exposure. The NSA offers educational...
over 7 years ago
Public Relations
Publicity Campaigns
Choosing a Site to Start - video
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, recommends that authors begin their social media marketing on sites other than Facebook. He advises authors to start with a website or blog, in order to gain name recognition...
over 7 years ago
Social Media
General
Choosing a Site to Start - podcast
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, recommends that authors begin their social media marketing on sites other than Facebook. He advises authors to start with a website or blog, in order to gain name recognition...
over 7 years ago
Social Media
General
Discoverability and PR - video
Rusty Shelton
Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity? How do you connect with the right people to get PR? The way that journalists...
over 7 years ago
Public Relations
Publicity Campaigns
Discoverability and PR - podcast
Rusty Shelton
Rusty Shelton, president and CEO of author publicity firm Shelton Interactive, discusses discoverability and PR for authors. What is discoverability in terms of publicity? How do you connect with the right people to get PR? The way that journalists...
over 7 years ago
Public Relations
Publicity Campaigns
How Has Social Media Marketing Changed? - video
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 7 years ago
Marketing Plan
Finding Your Platform
How Has Social Media Marketing Changed? - podcast
Rusty Shelton
Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He...
over 7 years ago
Marketing Plan
Finding Your Platform
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