As new author, you may ask yourself: when should I start marketing my book? Laura Rossi Totten, founder of Laura Rossi Public Relations, discusses when and how to start your book marketing and publicity campaign. She urges you to start earlier than...

As new author, you may ask yourself: when should I start marketing my book? Laura Rossi Totten, founder of Laura Rossi Public Relations, discusses when and how to start your book marketing and publicity campaign. She urges you to start earlier than...

Many authors are intimidated by social media, particularly Twitter due to its fast pace, but these platforms give authors the ability to create community and develop an audience. Laura Rossi Totten, founder of Laura Rossi Public Relations, describes...

Many authors are intimidated by social media, particularly Twitter due to its fast pace, but these platforms give authors the ability to create community and develop an audience. Laura Rossi Totten, founder of Laura Rossi Public Relations, describes...

Occaisonally an unknown author will strike gold with a bestselling book that progresses to lucrative public speaking events. But if you don't have a high-profile position at a university or association with a think tank, for example, create your persona...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

Wondering how to best use press releases? Laura Rossi Totten, founder of Laura Rossi Public Relations, advises that authors think more broadly about publicity and instead focus on press kits, which outline the "who, what, why, where" of you and your...

Laura Rossi Totten, founder of Laura Rossi Public Relations, provides examples of effective online publicity strategies for authors. Online publicity can come from different sources. First, there are digital versions of traditional media, such as Time...

Laura Rossi Totten, founder of Laura Rossi Public Relations, provides examples of effective online publicity strategies for authors. Online publicity can come from different sources. First, there are digital versions of traditional media, such as Time...

Occaisonally an unknown author will strike gold with a bestselling book that progresses to lucrative public speaking events. But if you don't have a high-profile position at a university or association with a think tank, for example, create your persona...