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An essential tool for any new author is an author media kit. A media kit will give authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information about the book. This webinar with freelance publicist and communications expert Lindsey Gobel will go over what an author media kit is, the essential parts of one, and why having one will increase chances for publicity.

Lindsey will discuss the key parts of any media kit, going into the details of each element, as well as provide specific instructions for how to create them. Participants will be equipped with all the tools they need to create their own media kit. She will then discuss the next steps after an author has created his or her media kit. Participants will learn what makes up a media kit and how to create one, as well as helpful resources for making their media kit look professional and dynamic.

About the Presenter:

Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.