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Structuring a nonfiction book is a lot like building a house. There are many different styles and ways to go about it, and there are only one or two structures that are actually suited for your particular book and the things you want to say. Presenter Erik Deckers has co-authored four different nonfiction books on social media marketing and personal branding, and has been a newspaper columnist for nearly 25 years. In this session, he'll focus on some of the most popular methods for structuring a nonfiction book to help you figure out how you can structure your own book.
About the Presenter: Erik Deckers is the president of Pro Blog Service, a content marketing agency with clients throughout the United States. He is also the co-author of Branding Yourself, No Bull**** Social Media, and The Owned Media Doctrine. Erik has been blogging since 1997, and a newspaper humor columnist since 1994. He has written several radio and stage plays, numerous business articles, and a fiction novel titled Mackinac Island Nation. Erik was the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL, and now serves on their board of directors.
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