IMPORTANT: All events are listed in Eastern Time. e.g., 10:30am US Eastern = 3:30pm BST (United Kingdom)

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner will cover the following steps for developing and reaching your book’s audience:

•Researching your genre and defining layers of readers for your book

•Identifying bloggers and reviewers reaching your intended audience

•Selecting successful/role model authors and imprints as influencers

•Planning social media content, print/online ads, text teasers, video trailers, chapter samples as collateral to attract attention

•Scheduling networking and outreach efforts for pre/during/post-launch for effective engagement and momentum

•Determining ongoing connection channels: social media, blog, website, newsletter, Wattpad, Book2Look, serial releases, etc. to keep readers in the loop and engaged between book releases

•Creating subscription/member/follower rewards: first notice new releases, discounts, giveaways, events, special content unlocked for VIP

This session will include an informative Q&A at the end, so come prepared with your book marketing questions!

About the Presenter: 
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. While at Kirkus, she also produced a highly successful Book Video Awards program with Random House Children’s Books. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2021.