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In this webinar session, publicist and communications expert Lindsey Gobel will go over how an author can prepare and deliver dynamic book pitches to publishers, agents and the media. She will discuss the “Do’s and Don’ts” of pitching your book and the steps an author should complete before presenting their book for potential interest. In addition, Lindsey will review:
• The differences between target audiences and how to pitch to their specific interests. • Angles to set an author and their book apart and tie into newsworthy trends. • Branding and how an author can distinguish themselves from their competition, based on who they want to appeal to, and their key messages. • Media kits as an inclusive tool for pitching, including examples and a demonstration of what needs to be included in a media kit, as well as how to create one.
Authors who would like to polish their pitches and marketing materials, as well as authors who are starting at square one and don’t know where to begin, will be empowered with the knowledge and skills they gain and will feel ready to promo their book like a pro!
About the Presenter: Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.
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