IMPORTANT: All events are listed in Eastern Time. e.g., 1:30pm US Eastern = 6:30pm BST (United Kingdom)

A newsletter list is one of the best ways for authors to connect with their readership. Email marketing is even more effective than social media networks and can help an author build lasting relationships with his or her audience. An email list should be a priority for writers and is essentially the foundation of an author’s platform. In this webinar, author and publisher L.E. Perez will review the basics of starting and growing an email list that will engage readers long-term. Authors will learn:

• How to choose the right email management provider 
• What to include in a newsletter 
• The importance of automation 
• How to build and grow their lists

About the Presenter 
Laura Perez is an author/publisher with Palmas Publishing. She spent fifteen years working in Corrections and Victim Services while privately working on several novels. In 2010, she was given the opportunity to pursue two passions in life, writing and martial arts. She is a 4th-degree black belt who loves to write fight scenes and act them out for realism. Through Palmas Publishing, she has published three full-length novels under her pseudonym, L.E. Perez, has spearheaded five thriller anthologies with a group of Indie Authors called The Thrill of the Hunt and The Thrill of the Heart, and has helped her mother achieve her dreams of publication. Originally from New York, she made her way to Orlando, Florida in 2012. With a B.S. in Criminal Justice and a thesis shy of her Masters in Cultural Anthropology, she is an avid people watcher and finds all manner of things to write about here in Orlando, Florida. You can find her at the local theme parks enjoying a cup of coffee or an ice cream, or at the Central Library in Orlando, volunteering to do workshops for aspiring writers.