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Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book.
In this webinar, book marketing advisor Beth Kallman Werner will address these important questions:
• Why are book reviews important?• What are various sources of book reviews, both paid and unpaid?• Is it really ok to pay for book reviews?• What happens if I get a negative review?• How do I get the most value from a good review?• Where do reviews fit into my overall marketing plan?
Learn how acquiring and using book reviews in your marketing communications can add significant value to your book marketing plan.
About the Presenter:Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2022.
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