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Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the “rules” of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer’s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store.

This session with book marketing expert Keri-Rae Barnum will cover:

• The ins and outs of the book retail world
• A checklist of items you need to pitch
• What wholesalers and companies can help with in this process
• How to earn your way onto the store’s shelves through the side door

About the Presenter:
Keri-Rae Barnum is the Executive Director of New Shelves Books. Over the last few years, Keri has parlayed her 15 years of varied marketing experiences and turned her attention to book sales and marketing. Her focus and strengths are helping publishers and authors skip the “learning curve” and become truly successful at advertising, review acquisition and book sales online, in libraries, and in stores. She is a keyword expert and creator of highly successful Amazon and online ads. She can be found at

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