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This webinar will go over a professional press release and why it is important to authors.
Freelance publicist and communications pro Lindsey Gobel will discuss how to create a press release and how to adhere to the strict writing guidelines required. Authors will see examples of press releases and learn about the specific parts that make up a press release, including a professional author bio. Next, she will discuss how authors can use the press release as an essential marketing tool and in media relations to secure articles and features with news outlets. Finally, she will go over the dos and don’ts for creating a press release and where authors can find help.
The takeaways from this webinar will be invaluable to any author who wants to stand out and appeal to publishers, agents and the media. Authors who would like to fine tune their marketing materials, as well as authors who are starting at square one and don’t know where to begin, will be empowered with the knowledge and skills they gain from this webinar, and feel ready to promote their book like a pro!
About the Presenter:Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al. You can check out more publicity tips from Gobel at: https://www.authorlearningcenter.com/search?q=Lindsey%20Gobel and follow her on Facebook at https://www.facebook.com/writeyourbusiness/?ref=bookmarks.
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