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One of the toughest challenges for authors, especially those who are not social media savvy, is building a portfolio of collateral to share with potential readers and fans. To engage and expand your following, you need to create and share content that is consistent, professional, and authentic. This requires careful planning and thoughtful strategies.

In this session, book marketing advisor Beth Kallman Werner of Author Connections will share best practices for multi-media content development and answer these important questions:


1. What is content development and how can it help you with book marketing?
2. Why does social media strategy matter?
3. What kinds of content should you create and look for to best represent your book(s)?
4. What are best sources of content to support and complement original material?
5. What are realistic goals to set for social media efforts and activity?

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, and nonprofit organizations. AC is devoted to editing and marketing excellent books for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2023.

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