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Social media can be overwhelming and time consuming, but it can also be a very beneficial layer of your author platform, with various channels for promoting your books when used correctly. In this webinar with Author Connections Founder and President Beth Kallman Werner, attendees will learn the most efficient ways to use social media, with insights on the following:

• Overview of the primary social media 'channels' (Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, BookTok)
• Best ways to utilize each media outlet - or NOT
• Which platforms are best for fiction vs nonfiction
• Which platforms are best for adult and young adult titles vs children’s
• What type of content will help build your following and engage your readers
• When and how to advertise on social media channels for cost-effective spikes in attention

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2024.

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