Writing to Reader Expectations - video

Is writing to reader expectations always necessary? When should you follow the expectations of your readers and when should you follow your heart? Meg Waite Clayton, national bestselling author of "The Wednesday Sisters," shares her thoughts on meeting reader expectations and how to balance that with being true to yourself as a writer. As an example, she discusses how her latest book, "The Wednesday Daughters," came about by honoring that delicate balance.
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