Knowing your target audience early on in the writing and publishing process is essential for fine-tuning your author platform and marketing efforts, as marketing and communications consultant Nicole Baker explains. The first thing writers must accept is that their book audience is not "everyone". The most successful writers understand who their primary audience is and focus their efforts accordingly. There are several questions that writers should ask themselves in order to help identify their target audience:
1) What makes your book stand out?
2) What is your end goal for your book - to entertain, to educate?
3) Who do you envision reading your book?
4) What motivates this reader and where are they present online?
In addition to answering these questions, Baker strongly suggests that writers research books that are similar to theirs to understand the types of readers that are drawn to their topic or genre.
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