Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Wed, 16 Jul 2025 20:41:50 GMT

Current Revision posted to Identifying Your Audience by Beth Kallman Werner on 7/16/2025 8:41:50 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books.

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

• Research your genre and define layers of readers for your book
• Identify bloggers and reviewers who are reaching your intended audience
• Select successful/role model authors and imprints as gateway influencers
• Plan social media content, print/online ads, text teasers, video trailers, etc.
• Schedule networking and outreach efforts for pre/during/post-launch, to foster effective engagement and build momentum
• Determine ongoing connection channels: social media, blog, Substacks, website, newsletter, Wattpad, Goodreads, Bookmory, Book2Look, serial releases, etc.
• Create subscription/member/follower/Patreon perks and rewards: first notice new releases, special discounts, giveaways, events, exclusive content unlocked for VIP, etc.

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC_5F00_Audience-Development25.pdf
www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers25.mp4
About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Wed, 16 Jul 2025 20:39:59 GMT

Revision 11 posted to Identifying Your Audience by Beth Kallman Werner on 7/16/2025 8:39:59 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books.

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner coverS the following steps for developing and reaching your book’s audience:

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 17 Apr 2025 12:31:12 GMT

Revision 10 posted to Identifying Your Audience by Beth Kallman Werner on 4/17/2025 12:31:12 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

• Researching your genre and defining layers of readers for your book
• Identifying bloggers and reviewers reaching your intended audience
• Selecting successful/role model authors and imprints as influencers
• Planning social media content, print/online ads, text teasers, video trailers, chapter samples as collateral to attract attention
• Scheduling networking and outreach efforts for pre/during/post-launch for effective engagement and momentum
• Determining ongoing connection channels: social media, blog, website, newsletter, Wattpad, Book2Look, serial releases, etc. to keep readers in the loop and engaged between book releases
• Creating subscription/member/follower rewards: first notice new releases, discounts, giveaways, events, special content unlocked for VIP

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Audience-Development22_5F00_Werner.pdf

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers22.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 17 Apr 2025 12:31:02 GMT

Revision 9 posted to Identifying Your Audience by Beth Kallman Werner on 4/17/2025 12:31:02 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Audience-Development22_5F00_Werner.pdf

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers22.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 11 Aug 2022 13:37:00 GMT

Revision 8 posted to Identifying Your Audience by Beth Kallman Werner on 8/11/2022 1:37:00 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Audience-Development22_5F00_Werner.pdf

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers22.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, businesses, and nonprofit organizations. AC is devoted to editing and marketing excellent content for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called Real Women’s Stories. Her own book, Travels of an Independent Woman, is scheduled for Summer 2023.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 11 Aug 2022 13:36:37 GMT

Revision 7 posted to Identifying Your Audience by Beth Kallman Werner on 8/11/2022 1:36:37 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Audience-Development22_5F00_Werner.pdf

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers22.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 11 Aug 2022 13:34:29 GMT

Revision 6 posted to Identifying Your Audience by Beth Kallman Werner on 8/11/2022 1:34:29 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Audience-Development22_5F00_Werner.pdf

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../Audience-Development-ALC-Handout.pdf

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers22.mp4

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 23 Jul 2020 13:41:34 GMT

Revision 5 posted to Identifying Your Audience by Beth Kallman Werner on 7/23/2020 1:41:34 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers.mp4

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../Audience-Development-ALC-Handout.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 23 Jul 2020 13:40:51 GMT

Revision 4 posted to Identifying Your Audience by Beth Kallman Werner on 7/23/2020 1:40:51 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers.mp4

Here is the handout that is referenced in the session:
www.authorlearningcenter.com/.../5025.Audience-Development-ALC-Handout.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 23 Jul 2020 13:39:38 GMT

Revision 3 posted to Identifying Your Audience by Beth Kallman Werner on 7/23/2020 1:39:38 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers.mp4

Here is the handout that is referenced in the session: www.authorlearningcenter.com/.../5584.Audience-Development-ALC-Handout.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Beth Kallman Werner — Thu, 23 Jul 2020 13:22:47 GMT

Revision 2 posted to Identifying Your Audience by Beth Kallman Werner on 7/23/2020 1:22:47 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

www.authorlearningcenter.com/.../AudienceDevelopmentforIndieAuthorsandPublishers.mp4

Here is the handout that is referenced in the session:

www.authorlearningcenter.com/.../Audience-Development-ALC-Handout.pdf

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Audience Development for Indie Authors and Publishers

Author Learning Center — Thu, 23 Jul 2020 13:08:20 GMT

Revision 1 posted to Identifying Your Audience by Author Learning Center on 7/23/2020 1:08:20 PM

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books. In this recorded webinar session, Author Connections President and book marketing expert Beth Kallman Werner covers the following steps for developing and reaching your book’s audience:

Here is the handout that is referenced in the session: