https://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audienceen-USTelligent Community 10https://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audienceThu, 17 Apr 2025 12:05:08 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a72d86d5-b9d2-4bfa-b356-5e19470f4ba0Beth Kallman Wernerhttps://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience#commentsCurrent Revision posted to Identifying Your Audience by Beth Kallman Werner on 4/17/2025 12:05:08 PM<br /> <p>Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it&nbsp;helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book, marketing advisor and <a href="https://authorconnections.com/" rel="noopener noreferrer" target="_blank">Author Connections</a> President Beth Kallman Werner recommends going back to the &quot;4 Ps&quot; of product marketing - product, price, position, and promotion. Asking yourself questions like, &quot;Who is my book for?&quot; and &quot;Why am I writing this book?&quot; can help focus in on your target reader..</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-00-64/HowNonfictionAuthorsCanUsetheFourPs.mp4">www.authorlearningcenter.com/.../HowNonfictionAuthorsCanUsetheFourPs.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Nonfiction, video</div> https://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience/revision/3Fri, 15 Jan 2021 15:08:42 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a72d86d5-b9d2-4bfa-b356-5e19470f4ba0Beth Kallman Wernerhttps://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience#commentsRevision 3 posted to Identifying Your Audience by Beth Kallman Werner on 1/15/2021 3:08:42 PM<br /> <p>Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it&nbsp;helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book, marketing advisor and Author Connections President Beth Kallman Werner recommends going back to the &quot;4 Ps&quot; of product marketing - product, price, position, and promotion. Asking yourself questions like, &quot;Who is my book for?&quot; and &quot;Why am I writing this book?&quot; can help focus in on your target reader..</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-00-64/HowNonfictionAuthorsCanUsetheFourPs.mp4">www.authorlearningcenter.com/.../HowNonfictionAuthorsCanUsetheFourPs.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Nonfiction, video</div> https://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience/revision/2Thu, 14 Jan 2021 22:19:34 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a72d86d5-b9d2-4bfa-b356-5e19470f4ba0Beth Kallman Wernerhttps://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience#commentsRevision 2 posted to Identifying Your Audience by Beth Kallman Werner on 1/14/2021 10:19:34 PM<br /> <p>Book marketing advisor Beth Kallman Werner explains what the &quot;4 Ps&quot; are and how they apply to finding your nonfiction readers.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-00-64/HowNonfictionAuthorsCanUsetheFourPs.mp4">www.authorlearningcenter.com/.../HowNonfictionAuthorsCanUsetheFourPs.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Nonfiction, video</div> https://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience/revision/1Thu, 14 Jan 2021 22:14:46 GMT809ccca5-04d2-44bf-8f5c-ff0a6d33c80b:a72d86d5-b9d2-4bfa-b356-5e19470f4ba0Beth Kallman Wernerhttps://www.authorlearningcenter.com/writing/i-have-an-idea/w/identifying-your-audience/7981/how-nonfiction-authors-can-use-the-four-ps-to-identify-their-target-audience#commentsRevision 1 posted to Identifying Your Audience by Beth Kallman Werner on 1/14/2021 10:14:46 PM<br /> <p>Book marketing advisor Beth Kallman Werner explains what the &quot;4 Ps&quot; are and how they apply to finding your readers.</p> <p><a href="https://www.authorlearningcenter.com/cfs-file/__key/communityserver-wikis-components-files/00-00-00-00-64/HowNonfictionAuthorsCanUsetheFourPs.mp4">www.authorlearningcenter.com/.../HowNonfictionAuthorsCanUsetheFourPs.mp4</a></p><div style="clear:both;"></div> <div style="font-size: 90%;">Tags: Nonfiction, video</div>