The Business of Being a Writer

Practical Budgeting for Indie Authors

Beth Kallman Werner — Thu, 17 Apr 2025 12:32:56 GMT

Current Revision posted to The Business of Being a Writer by Beth Kallman Werner on 4/17/2025 12:32:56 PM

Essential Prep for Smart Investment

Before embarking on the journey to write and publish a book, it's important to understand the potential costs associated with each step in the process. This will help you properly budget for your project and make smart decisions along the way. In this session, book marketing advisor Beth Kallman Werner will show you how to:

• Develop a comprehensive, flexible budget to minimize surprises and stress
• Discover the nuts and bolts that carry fees within each phase of the publishing process
• Determine where you can save by managing various steps on your own
• Select industry partners that meet your needs without emptying your wallet
• Focus on lean, efficient publishing for shorter path to breaking even
• Consider marketing throughout so it isn’t an afterthought, and maximize your potential for success

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Budgeting_5F00_Werner-2024.pdf
www.authorlearningcenter.com/.../PracticalBudgetingforIndieAuthors24.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026. For more information on Author Connections and the services offered, visit https://authorconnections.com/.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

The Business Side of Publishing and Steps for Success

David Hancock — Fri, 06 Dec 2024 19:44:38 GMT

Current Revision posted to The Business of Being a Writer by David Hancock on 12/6/2024 7:44:38 PM

Second, he recommends authors start marketing the moment you decide to write the book. Hancock believes authors need to start planting seeds of authority and let others hold you accountable during the writing process. This "authority bridge" is the first bridge authors must cross in order to find success. Once you have a following that becomes invested in your journey, you can work on crossing the second bridge, which is the "permissions bridge". You have now earned the right to ask your followers to support you by buying the book when it becomes available. Hancock believes that if you develop relationships over time and provide valuable content, people will be eager and willing to buy your book.

www.authorlearningcenter.com/.../TheBusinessSideofPublishingandStepsforSuccess.mp4

Tags: fiction, Nonfiction, video

The Business Side of Publishing and Steps for Success

David Hancock — Fri, 06 Dec 2024 19:20:27 GMT

Revision 2 posted to The Business of Being a Writer by David Hancock on 12/6/2024 7:20:27 PM

Morgan James Publishing founder and bestselling author David Hancock believes there are proven steps new authors can take to increase their chances of success. First, he encourages authors to write the "right" book. This means understanding what your target readers need and ensuring the book benefits both you and the reader. Second, he recommends authors start marketing the moment you decide to write the book. Hancock believes authors need to start planting seeds of authority and let others hold you accountable during the writing process. This "authority bridge" is the first bridge authors must cross in order to find success. Once you have a following that becomes invested in your journey, you can work on crossing the second bridge, which is the permissions bridge. You have now eared the right to ask your followers to support you by buying the book when it becomes available. Hancock believes that if you develop relationships over time and provide valuable content, people will be eager and willing to buy your book.

www.authorlearningcenter.com/.../TheBusinessSideofPublishingandStepsforSuccess.mp4

Tags: fiction, Nonfiction, video

The Business Side of Publishing and Steps for Success

David Hancock — Fri, 06 Dec 2024 15:26:15 GMT

Revision 1 posted to The Business of Being a Writer by David Hancock on 12/6/2024 3:26:15 PM

TBD

Practical Budgeting for Indie Authors

Beth Kallman Werner — Thu, 14 Nov 2024 21:31:47 GMT

Revision 4 posted to The Business of Being a Writer by Beth Kallman Werner on 11/14/2024 9:31:47 PM

Essential Prep for Smart Investment

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Practical Budgeting for Indie Authors

Author Learning Center — Thu, 14 Nov 2024 21:30:15 GMT

Revision 3 posted to The Business of Being a Writer by Author Learning Center on 11/14/2024 9:30:15 PM

Essential Prep for Smart Investment

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

How Perseverance Can Help Christian Nonfiction Authors Overcome Challenges in the Marketplace

John Andrade — Fri, 08 Dec 2023 17:42:42 GMT

Current Revision posted to The Business of Being a Writer by John Andrade on 12/8/2023 5:42:42 PM

The book market continues to be a competitive place where new books and emerging authors can easily be overlooked. Nelson Books Senior Marketing Director John Andrade advises authors in the Christian nonfiction space to approach the journey with grit and determination. It's a busy world with reduced attention spans, so authors need to figure out how to break through the noise. He encourages authors to persevere and continue to work at it every day. Be disciplined to write, get feedback, network, create awareness locally, and press on.

He also cautions authors to be patient—success won't happen overnight. Even authors on the bestseller lists have years and years of hard work that have factored into their success.

www.authorlearningcenter.com/.../HowPerseveranceCanHelpChristianNonfictionAuthorsOvercomeChallengesintheMarket.mp4

Tags: Christian Books & Bibles, Biographies & Memoir, Self-Help, Nonfiction, Religion & Spirituality, video

How Perseverance Can Help Christian Nonfiction Authors Overcome Challenges in the Marketplace

John Andrade — Mon, 20 Nov 2023 21:13:26 GMT

Revision 3 posted to The Business of Being a Writer by John Andrade on 11/20/2023 9:13:26 PM

The book market continues to be a competitive place where new books and emerging authors can easily be overlooked. Nelson Books Senior Marketing Manager John Andrade advises authors in the Christian nonfiction space to approach the journey with grit and determination. It's a busy world with reduced attention spans, so authors need to figure out how to break through the noise. He encourages authors to persevere and continue to work at it every day. Be disciplined to write, get feedback, network, create awareness locally, and press on.

He also cautions authors to be patient—success won't happen overnight. Even authors on the bestseller lists have years and years of hard work that have factored into their success.

www.authorlearningcenter.com/.../HowPerseveranceCanHelpChristianNonfictionAuthorsOvercomeChallengesintheMarket.mp4

Tags: Christian Books & Bibles, Biographies & Memoir, Self-Help, Nonfiction, Religion & Spirituality, video

How Perseverance Can Help Christian Nonfiction Authors Overcome Challenges in the Marketplace

John Andrade — Mon, 20 Nov 2023 19:12:58 GMT

Revision 2 posted to The Business of Being a Writer by John Andrade on 11/20/2023 7:12:58 PM

The book market continues to be a competitive place where new books and emerging authors can easily be overlooked. Nelson Books Senior Marketing Manager John Andrade advises authors in the Christian nonfiction space to approach the journey with grit and determination. It's a busy world with reduced attention spans, so authors need to figure out how to break through the noise. He encourages authors to persevere and continue to work at it every day. Be disciplined to write, to get feedback, to network, to create awareness locally, and to press on.

He also cautions authors to be patient—success won't happen overnight. Even authors on the bestseller lists have years and years of hard work that have factored into their success.

www.authorlearningcenter.com/.../HowPerseveranceCanHelpChristianNonfictionAuthorsOvercomeChallengesintheMarket.mp4

Tags: Christian Books & Bibles, Biographies & Memoir, Self-Help, Nonfiction, Religion & Spirituality, video

How Perseverance Can Help Christian Nonfiction Authors Overcome Challenges in the Marketplace

John Andrade — Mon, 20 Nov 2023 15:24:21 GMT

Revision 1 posted to The Business of Being a Writer by John Andrade on 11/20/2023 3:24:21 PM

Nelson Books Senior Marketing Manager John Andrade shares steps Christian nonfiction authors can take to find success.

www.authorlearningcenter.com/.../HowPerseveranceCanHelpChristianNonfictionAuthorsOvercomeChallengesintheMarket.mp4

Tags: Christian Books & Bibles, Biographies & Memoir, Self-Help, Nonfiction, Religion & Spirituality, video

Things to Consider When Setting Up an Independent Publishing Company

Greg Victoroff, Esq. — Fri, 17 Mar 2023 16:04:55 GMT

Current Revision posted to The Business of Being a Writer by Greg Victoroff, Esq. on 3/17/2023 4:04:55 PM

If you are considering publishing a book on your own through either a self-publishing service provider or online DIY platform, it's important to consider your long-term goals as an author, per attorney Greg Victoroff. Do you wish to make a career out of writing, or do you only have one book in you? If your goal is to build a career, you might want to set yourself up as a small publishing company. He cautions authors to be realistic about the amount of income that can be made when publishing books. The costs associated with printing books can be very high, making it difficult to make a profit. He advises focusing more on your love of writing or your love for your topic instead of focusing on growing a profitable business. He also recommends publishing digitally to start and then expanding to paperback once you've made some money.

www.authorlearningcenter.com/.../ThingstoConsiderWhenSettingUpanIndependentPublishingCompany.mp4

Tags: fiction, Nonfiction, Subscriber, video

The Three Elements That Can Lead to a Successful Author Business

Troy Lambert — Fri, 17 Feb 2023 20:00:12 GMT

Current Revision posted to The Business of Being a Writer by Troy Lambert on 2/17/2023 8:00:12 PM

Per author and editor Troy Lambert, when you step back and look at an author business from a big picture perspective, it's the same as any other consumer business. There are 3 key elements that must be integrated for the business to be successful: 1) production, 2) product, and 3) promotion. Production includes not only the writing of the book, but all of the design aspects as well. Authors must then choose how they are going to produce their book, and there are many publishing paths available to authors today. Authors must also consider how to get their books into the hands of readers which involves decisions on distribution channels. Once the plan to get a book to readers is mapped out, authors must strategize the marketing and promotion - how are readers going to know about the book?

Lambert believes that authors should be heavily involved in every aspect of their business because they know their books best. If you are truly interested in turning your author business into a full-time career, Lambert says to be prepared to take on a tremendous amount of responsibility, and to discuss your plan with those around you so they are on board.

www.authorlearningcenter.com/.../TheThreeElementsofWritingThatCanLeadtoaSuccessfulAuthorBusiness.mp4

Tags: fiction, Nonfiction, video

Making a Living as a Nonfiction Author (and Consultant, Coach, Trainer)

Cathy Fyock — Wed, 19 Oct 2022 16:54:44 GMT

Current Revision posted to The Business of Being a Writer by Cathy Fyock on 10/19/2022 4:54:44 PM

Creating content that your readers want to consume!

I want to write, but how do I make a living as a nonfiction author?

In this session, book coach and author Cathy Fyock shares insights on creating a business model that pays the bills AND brings you satisfaction and fulfillment. She explains that readers are content consumers, and explores other strategies for delivering your content to your target readers in ways that create value. She discusses the role of your book along with other services that allows your thought leadership to grow and flourish.

Cathy discusses:
• You're not just an author, you're a content creator and thought leader
• How does your target reader want to consume your content?
• Revenue streams as a nonfiction author
• Value of each revenue stream: book vs speech vs training program vs online course, etc.
• Repurposing content from your book to other revenue streams
• Creating a brand that encompasses your relationship with your content
• Marketing your book AND your content options

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Making-a-Living_5F00_Fyock-Handout.pdf

www.authorlearningcenter.com/.../MakingaLivingasaNonfictionAuthorandConsultantCoachTrainer.mp4

About the Presenter:
Cathy is The Business Book Strategist, and works with professionals and thought leaders who want to write nonfiction books as a business growth strategy. She is the author of 11 books, including 'On Your Mark', 'Blog2Book', 'Authority' and her newest book, 'My New Book: The Upcoming Message that will Change the World'. Her book, 'The Speaker Author: Sell More Books and Book More Speeches', became a #1 international bestseller in public speaking and speech writing, authorship, business consulting, publishing books and more. Since Cathy started her business in 2014, she has helped over 200 professionals become published authors. She believes that authors change the world, one word at a time.

Tags: Biographies & Memoir, Self-Help, Nonfiction, Subscriber, Recorded Webinar

Making a Living as a Nonfiction Author (and Consultant, Coach, Trainer)

Cathy Fyock — Wed, 19 Oct 2022 14:27:33 GMT

Revision 2 posted to The Business of Being a Writer by Cathy Fyock on 10/19/2022 2:27:33 PM

Creating content that your readers want to consume!

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../Making-a-Living_5F00_Fyock-Handout.pdf

www.authorlearningcenter.com/.../MakingaLivingasaNonfictionAuthorandConsultantCoachTrainer.mp4

Tags: Biographies & Memoir, Self-Help, Nonfiction, Subscriber, Recorded Webinar

Making a Living as a Nonfiction Author (and Consultant, Coach, Trainer)

Cathy Fyock — Wed, 19 Oct 2022 14:24:53 GMT

Revision 1 posted to The Business of Being a Writer by Cathy Fyock on 10/19/2022 2:24:53 PM

Creating content that your readers want to consume!

I want to write, but how do I make a living as a nonfiction author?

In this session, book coach and author Cathy Fyock shares insights on creating a business model that pays the bills AND brings you satisfaction and fulfillment. She explains that readers are content consumers, and explores other strategies for delivering your content to your target readers in ways that create value. She discusses the role of your book along with other services that allows your thought leadership to grow and flourish.

Tags: Biographies & Memoir, Self-Help, Nonfiction, Subscriber, Recorded Webinar

Practical Budgeting for Indie Authors

Beth Kallman Werner — Wed, 16 Mar 2022 20:10:36 GMT

Revision 2 posted to The Business of Being a Writer by Beth Kallman Werner on 3/16/2022 8:10:36 PM

Essential Prep for Smart Investment

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Budgeting_5F00_Werner.pdf

www.authorlearningcenter.com/.../PracticalBudgetingforIndieAuthors.mp4

About the Presenter:
Author Connections (AC) has been serving a global roster of clients since 2010; including publishers, authors, and nonprofit organizations. AC is devoted to editing and marketing excellent books for discerning readers. As the former Director of Marketing & Sales for Kirkus Reviews, Beth Kallman Werner worked with major houses and indie authors on book reviews and title campaigns for any size budget. In 2018, Beth published a literary nonfiction collection of short stories called 'Real Women’s Stories'. Her own book, 'Travels of an Independent Woman', is scheduled for Summer 2023.

Tags: fiction, Nonfiction, Subscriber, Recorded Webinar

Practical Budgeting for Indie Authors

Author Learning Center — Wed, 16 Mar 2022 20:08:18 GMT

Revision 1 posted to The Business of Being a Writer by Author Learning Center on 3/16/2022 8:08:18 PM

Essential Prep for Smart Investment

Here is the handout referenced in the session:
www.authorlearningcenter.com/.../ALC-Handout-_2D00_-Budgeting_5F00_Werner.pdf

www.authorlearningcenter.com/.../PracticalBudgetingforIndieAuthors.mp4

The Importance of Learning the Business Side of Book Writing

Steve Hutson — Fri, 04 Sep 2020 17:47:47 GMT

Current Revision posted to The Business of Being a Writer by Steve Hutson on 9/4/2020 5:47:47 PM

WordWise Media owner and literary agent Steve Hutson believes any writer that wants to publish a book needs to attend conferences to get educated on writing craft and the industry. He also recommends that he or she join a critique group or have a mentor. While these efforts will require commitment, time away from other parts of your life, and maybe an investment, they will go a long way in preparing you - and your manuscript - for publishing. Being a writer means you are a self-employed business owner, says Hutson. As an agent, he can immediately tell which writers have done their due diligence and which haven't. The ones that have are more likely to get his attention.
www.authorlearningcenter.com/.../TheImportanceofLearningtheBusinessSideofBookWriting.mp4

Tags: fiction, Nonfiction, video

The Importance of Learning the Business Side of Book Writing

Steve Hutson — Fri, 04 Sep 2020 13:47:09 GMT

Revision 2 posted to The Business of Being a Writer by Steve Hutson on 9/4/2020 1:47:09 PM

Literary agent Steve Hutson prefers to work with authors that have educated themselves and have done their research.
www.authorlearningcenter.com/.../TheImportanceofLearningtheBusinessSideofBookWriting.mp4

Tags: fiction, Nonfiction, video

The Importance of Learning the Business Side of Book Writing

Steve Hutson — Thu, 03 Sep 2020 19:31:41 GMT

Revision 1 posted to The Business of Being a Writer by Steve Hutson on 9/3/2020 7:31:41 PM

Literary agent Steve Hutson prefers to work with authors that have educated themselves and have done their research.

Tags: fiction, Nonfiction, video