12 Tactics to Ensure a Successful Launch: Part 2 - podcast

After the countdown, self-publishers need a loud, raucous liftoff, with plenty of coverage followed by events that keep their momentum going strong. This two part webinar will explain some detailed steps to take before the launch, during the unveiling and after the debut to make sure the trees used to make the books don't fall quietly in the forest. Part two includes: Launch Phase (continued from part 1):
• Posting (on author’s website, plus guest posting on other sites)
• Leveraging personal, professional networks
• Using Storify to capture all events and update followers Post Launch Phase
• Leveraging photos and video taken during launch
• Balancing new and old school media
• Stashing some of your interviews and appearances for later