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Writing Wisdom
December 14, 2016 at 01:30PM with Doug Gardham

Join author Doug Gardham and hone your creative juices!

Publishing Insight
December 28, 2016 at 01:30PM with Keith Ogorek

Join Keith Ogorek, Senior Vice President of Marketing for Author Solutions and self-published author of three books, as he shares tips on how to go from writing your manuscript to publishing your book.

Publishing Insight
January 5, 2017 at 07:30PM with Keith Ogorek

Join Keith Ogorek, Senior Vice President of Marketing for Author Solutions and self-published author of three books, as he shares tips on how to go from writing your manuscript to publishing your book.

Marketing Expertise
January 10, 2017 at 01:30PM with Cathy Fyock

It's never too early to begin creating buzz and excitement for your book. Learn easy and practical ways toward creating fans for your book as you finish writing it from author and book coach Cathy Fyock.

Publishing Insight
January 14, 2017 at 11:00AM with Keith Ogorek

Join Keith Ogorek, Senior Vice President of Marketing for Author Solutions and self-published author of three books, as he shares tips on how to go from writing your manuscript to publishing your book.

Marketing Expertise
January 19, 2017 at 07:30PM with Steve Piacente

This first session focuses on creating your own website to promote your work, maintaining an impactful blog through your website, and including effective book trailers on your website.

Marketing Expertise
January 25, 2017 at 10:30AM with Cathy Fyock

It's never too early to begin creating buzz and excitement for your book. Learn easy and practical ways toward creating fans for your book as you finish writing it from author and book coach Cathy Fyock.

Writing Wisdom
January 31, 2017 at 01:30PM with Doug Gardham

Have a story you want to tell but a novel is just too daunting? What about a short story? It starts with an idea—that grows a little bit; a beginning, a middle, an end. Get to the point and stay there. Maybe it’s your way to tell a story.

Marketing Expertise
February 9, 2017 at 07:30PM with Steve Piacente

This second session provides insightful tips and tricks on how to get the most out of both Twitter and Facebook and connect with your audience.

Writing Wisdom
February 16, 2017 at 10:30AM with Doug Gardham

Have a story you want to tell but a novel is just too daunting? What about a short story? It starts with an idea—that grows a little bit; a beginning, a middle, an end. Get to the point and stay there. Maybe it’s your way to tell a story.

Marketing Expertise

As Director of PR Natalie Obando-Desai explains, an online platform acts as an author's imprint in the digital world. This includes an author's website, social media presence, and even an author's profile on a seller page such as on Amazon. The book industry is more competitive than ever before, and having an effective, online platform will help bring awareness to an author's work, establish credibility, increase readership, and ultimately, drive success.

Marketing Expertise

Publicists tend to wear a lot of different hats, but the main task of a book publicist is to try to get media coverage for an author. This media coverage can include print, digital or broadcast. When looking to hire a publicist, Director of PR, Natalie Obando-Desai, recommends that authors look for someone that has the ability to be in tune with the author and his or her work. A professional publicist should be transparent and completely honest with their clients, and finding a publicist that has experience with similar platforms or genres will often prove to be most beneficial to an author.

Marketing Expertise

Per Director of PR, Natalie Obando-Desai, a typical publicity campaign for a book will last between three and six months. The ideal time to start a publicity campaign is about three months prior to the book being published. If an author is planning to self-publish and handle all publicity on their own, she recommends laying the groundwork for the campaign at conception of the book idea. This includes building the online platform. If working with a publicist, the average campaign lasts around four months, which gives the publicist time to reach out to media and garner reviews.

Marketing Expertise

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media presence. She also recommends getting a paid review from a reputable company, especially for self-published authors. It is difficult for indie and self-published authors to have their books reviewed prior to publishing, so getting a positive paid review can help give credibility with both the media and the audience.

Writing Wisdom

According to Noam J. Dromi, Co-President of Legion of Creatives, at the end of the day stories live and die by characters. Incorporating relatable characters into a story will not only grab the audience, but will also provide inspiration to the writer. The story idea itself can be big and juicy, but if it's not grounded in characters that the writer can really care about, it can be difficult to get from start to finish. Other ways that writers can find writing inspiration is to always be curious, be an avid reader, and pay attention to the ideas or stories where they feel an emotional connection.

Writing Wisdom

No matter the end format, Noam J. Dromi, Co-President of Legion of Creatives, believes that all writing should start with an outline. Where books, graphic novels and screenplays differ is in the writing execution. Film is a visual medium where exposition is not the main focus. Conversely, telling the background story and providing many of the details is necessary for a book. Graphic novels tend to be a marriage of film and book. They are an evolving medium that allows for intriguing storytelling with a unique, visual dimension that makes them easy pickings for producers to option for film.

Writing Wisdom

Having relatable characters and a story with cause and effect are critical elements for a good story. As Co-President of Legion of Creatives, Noam J. Dromi, explains, it's important that writers create an interesting world where fully developed characters are experiencing both success and failures. Creating identifiable, relatable emotions, situations or circumstances will allow the audience to care and invest, and ultimately, the story will be more gratifying to them.

Writing Wisdom

Inspired by true events that he viewed on a news program one morning, Noam J. Dromi, Co-President of Legion of Creatives, knew he had to pitch his idea to turn the emotional and heartwarming story of an injured dolphin into a film. The five-year journey that he experienced in seeing his idea for Dolphin Tale from screenplay to film was filled with its fair share of challenges, but the journey ended with the successful production of a hit movie.

Publishing Insight

With the evolution of how stories are being told comes the new challenge of an ever-increasing number of viewable screens competing for the audience's time and attention. To maximize the audience that a writer or author is reaching, it's critical to utilize a multi-platform or cross platform approach for execution. As Noam J. Dromi, Co-President of Legion of Creatives, explains, this strategy should be developed as the content is being created. Writers need to plan ahead and understand how the content is going to be viewed - whether it's on a computer, tablet, smartphone, eReader, or television. Even major companies and brands are starting to embrace the various screen options in order to tell longer, better stories in their marketing efforts.

Publishing Insight

There are certain things you need to know and do before meeting with a literary agent. Some of the requirements that literary agent, Steve Hutson, has of his writers include knowing your genre, target audience, and the word count of your manuscript. He also requires that his writers provide a complete synopsis of their story. Without these things, it's difficult for agents to properly evaluate a writer's work. If you can't put a check box next to each of these items listed above, you are likely not prepared to meet with a literary agent.