Take the mystery out of marketing and learn how to develop a plan

Writing and publishing can be demanding, but for many authors, marketing also creates challenges. We have selected a few key interviews for you to watch to help you understand some of the key building blocks of an effective marketing campaign.

"I never dreamed it would be this much work getting a new book out there to the public. I'm realizing that persistence and consistency are big keys to succeeding in the author world. Thank you!"

- Heather, ALC member

BASICS

MARKETING

by Barbara Santos

Barbara Santos, marketing director for the San Francisco Writer's Conference and published author, gives ideas on how first-time authors can connect and garner publicity for their book.

VIEW

ESSENTIALS

MARKETING

by Molly Blaisdell

To succeed in the noise-filled, content-saturated market, you need to stand out from the crowd. Marketing will help your book cut through the chatter and reach its audience.

READ

PLANNING

MARKETING

by Jared Drake and Julia Drake

Book publicity should start six months before the book is released, so authors need to spend adequate time planning a publicity strategy, according to Jared and Julia Drake of Drake Public Relations.

LISTEN

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