Finding Your Platform

Much of what award-winning author Jeanne Lyet Gassman knows about book marketing has been self-taught. Whether a writer is traditionally or self-published, there are...

Kathleen Schmidt , publicist at www.kmspr.com, explains branding and when it is needed. Do you need a branding campaign? Not all authors need a branding campaign....

Kathleen Schmidt , publicist at www.kmspr.com, explains branding and when it is needed. Do you need a branding campaign? Not all authors need a branding campaign....

The obvious goal today is reaching readers. Identifying where your readers are and then going to them is the most basic of marketing strategies. Part of that, though...

The obvious goal today is reaching readers. Identifying where your readers are and then going to them is the most basic of marketing strategies. Part of that, though...