Finding Your Platform

Kathleen Schmidt , publicist at www.kmspr.com, explains branding and when it is needed. Do you need a branding campaign? Not all authors need a branding campaign....

Kathleen Schmidt , publicist at www.kmspr.com, explains branding and when it is needed. Do you need a branding campaign? Not all authors need a branding campaign....

The obvious goal today is reaching readers. Identifying where your readers are and then going to them is the most basic of marketing strategies. Part of that, though...

The obvious goal today is reaching readers. Identifying where your readers are and then going to them is the most basic of marketing strategies. Part of that, though...

One of the most effective ways that authors can garner media attention is to make their book, or their platform, relevant. This means staying on top of world news...