Finding Your Platform

How Authors Can Determine What’s Newsworthy About Their Book

Whether or not the topics, themes, and messages in your book are "newsworthy" matters when trying to garner media attention for you book. Media outlets want books that...
- Allison Carter
Trends in Christian Publishing and How to Stand Out in the Marketplace

The Christian publishing space is a unique niche in the book publishing world, per Pete Nikolai, Director of Publishing Services at HarperCollins Christian Publishing...
- Pete Nikolai
Three Factors That Influence an Author Reaching Bestseller Status

Many authors aspire to see their books make one or more of the bestseller lists, whether that's on the New York Times or on Amazon. The reality is that only a small...
- Mark Glesne
Mark Glesne on His Role at HarperCollins Christian Publishing, and Assessing a Book’s Marketability

As a Senior Marketing Director at HarperCollins Christian Publishing, Mark Glesne is responsible for providing marketing support for two of the company's highest profile...
- Mark Glesne
Beyond the Book: Building an Author Business that You and Your Readers Will Love

Being a successful author these days requires much more than writing and selling your books. There are countless creative ways that authors can leverage their books...
- Sheri Fink