Finding Your Platform

Jay Ehret, founder of The Marketing Spot, tells us that when we market our books, it's critical that we engage people directly, and that means we have to get personal...

Building a platform is critical for all authors and part of that is knowing how to make your book relevant. Linda Duggins, Director of Multicultural Publicity at the...

Building a platform is critical for all authors and part of that is knowing how to make your book relevant. Linda Duggins, Director of Multicultural Publicity at the...

When thinking about the people you interact with on social media, think of the in two buckets: direct audiences and indirect audiences. Direct audiences are people who...

When thinking about the people you interact with on social media, think of the in two buckets: direct audiences and indirect audiences. Direct audiences are people who...