You’ve done the hard work of writing. Now it’s time to market your title to potential readers.For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this recorded session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more:
• Developing an audience profile• Creating the right title and subtitle, which is one of the first marketing decisions you’ll make• Using social media and mailing lists to cultivate a reader base• Planning events to celebrate the publication of your book• Plus, other important elements of an integrated book marketing campaign
Here is the handout referenced in the session:ALC Handout_3 Phases of Marketing_Ogorek.pdfAbout the Presenter:As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, The Havana Book Fair, GenreLA, and California Creative Writers Conference, just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.
I found this very valuable. Thank you.
So glad it was helpful.
Hi Keith.
I watched the clip. I enjoyed the resources and ideas you shared.
Especially about linking social media and having different platforms to use, including blogging.
Sophia
I didn't have an integrated plan, just start writing. Now I'll have to start integrated planning - with the book already finished. There's so many tips here that I'll probably have to go back. My plan for the day today was to listen to at least one webinar so I guess I'll have to do the new cover tomorrow. I had a good time here.
Thanks, Keith, this is a great presentation. I have thought of a lot of these things but nobody thinks of everything. One day I just decided to get off my dainty and do it and treat writing the book as a job of work, go to the library every day and do it. And I did! THEN I decided on selling it. I thought of a great idea for a cover, even drawing the customer's eye to the SPINE and thence to the back cover. But I did the front cover and somehow didn't get around to the spine, then I did get around to the spine, then the back cover, then another idea for the spine, now I'll have to do the whole cover over. But it'll be better.