Research

When marketing your book, the old adage, "slow and steady wins the race," is often right. While it's important to introduce your book with a big bang (lots of press...

Building name recognition is an important goal for many authors. Successful novelists like Stephen King have built such a name for themselves that their book titles...

Drumming up free advertising through a public relations campaign is one way to market a book, but some authors may want to do more. Authors, especially self-published...

A Chinese proverb states, "The journey of a thousand miles begins with a single step." The journey of book marketing can be seen in the same light. Instead of starting...

It would be great to think that your book appeals to everyone. Unfortunately, marketing to a broad and diverse audience can be difficult and ineffective for an industry...